Harley-Davidson (HOG) Gross Margin (2009 - 2026)
Harley-Davidson (HOG) posted Gross Margin of 32.27% for Q1 2026, down 84.85% sequentially from 213.01% in Q4 2025, and up 336.0% YoY from 7.4% in Q1 2025.
Harley-Davidson (HOG) Gross Margin (2009 - 2026) Analysis & Trends
Harley-Davidson has reported Gross Margin for 18 years, with the latest figure at 32.27% in Q1 2026.
- Quarterly Gross Margin rose 336.0% year-over-year to 32.27% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 13.31% (down 170.0% YoY) and the FY2025 annual result came in at 23.92%, down 362.0% from the prior year.
- Gross Margin eased to 32.27% in Q1 2026 per HOG's latest filing, from 213.01% in the prior quarter.
- Over five years, Gross Margin peaked at 225.29% in Q4 2024 and troughed at 21.81% in Q4 2023.
- A 5-year average of 57.56% and a median of 34.12% in 2022 frame the typical range for Gross Margin.
- The sharpest annual moves came in 2023 and 2024: Gross Margin slumped 3920 bps in 2023, then surged 20348 bps in 2024.
- Over 5 years, Gross Margin stood at 61.01% in 2022, then slumped by 64 bps to 21.81% in 2023, then surged by 933 bps to 225.29% in 2024, then fell by 5 bps to 213.01% in 2025, then plunged by 85 bps to 32.27% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 32.27%, 213.01%, and 40.43% for Q1 2026, Q4 2025, and Q3 2025 respectively.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Brp | 4.86 Bn | 4.30 Bn | 409.69 Mn | 23.48% |
| 2 | Thor Industries | 4.10 Bn | 3.73 Bn | 354.77 Mn | 12.75% |
| 3 | Polaris | 3.67 Bn | 3.37 Bn | - | - |
| 4 | Harley-Davidson | 2.88 Bn | 988.13 Mn | 421.12 Mn | 34.23% |
| 5 | Patrick Industries | 2.71 Bn | 2.69 Bn | 247.58 Mn | 23.77% |
| 6 | Lci Industries | 2.55 Bn | 2.33 Bn | 301.14 Mn | 31.09% |
| 7 | Brunswick | 1.55 Bn | 1.24 Bn | 437.80 Mn | 28.10% |
| 8 | Winnebago Industries | 910.98 Mn | 853.88 Mn | 94.90 Mn | 13.58% |
| 9 | Malibu Boats | 554.56 Mn | 504.39 Mn | 41.28 Mn | 17.51% |
| 10 | MasterCraft Boat Holdings | 406.15 Mn | 321.52 Mn | 19.54 Mn | 24.99% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 34.23% |
| Mar 31, 2026 | 32.27% |
| Dec 31, 2025 | 213.01% |
| Sep 30, 2025 | 40.43% |
| Jun 30, 2025 | 28.47% |
| Mar 31, 2025 | 28.91% |
| Dec 31, 2024 | 225.29% |
| Sep 30, 2024 | 46.24% |
| Jun 30, 2024 | 31.83% |
| Mar 31, 2024 | 40.81% |
| Dec 31, 2023 | 21.81% |
| Sep 30, 2023 | 31.55% |
| Jun 30, 2023 | 45.31% |
| Mar 31, 2023 | 35.66% |
| Dec 31, 2022 | 61.01% |
| Sep 25, 2022 | 34.12% |
| Jun 26, 2022 | 30.54% |
| Mar 27, 2022 | 31.28% |
| Dec 31, 2021 | 19.48% |
| Sep 26, 2021 | 26.75% |