KPIs & Operating Metrics(New)
Growth Metrics

Harley-Davidson (HOG) Gross Margin (2016 - 2025)

Harley-Davidson (HOG) has disclosed Gross Margin for 17 consecutive years, with 66.54% as the latest value for Q4 2025.

  • Quarterly Gross Margin fell 354.0% to 66.54% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 47.64% through Dec 2025, up 20.0% year-over-year, with the annual reading at 38.71% for FY2025, 334.0% down from the prior year.
  • Gross Margin hit 66.54% in Q4 2025 for Harley-Davidson, up from 40.43% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 70.08% in Q4 2024 to a low of 21.81% in Q4 2023.
  • Historically, Gross Margin has averaged 40.96% across 5 years, with a median of 40.21% in 2022.
  • Biggest five-year swings in Gross Margin: tumbled -68043bps in 2021 and later surged 4827bps in 2024.
  • Year by year, Gross Margin stood at 59.24% in 2021, then plummeted by -32bps to 40.31% in 2022, then tumbled by -46bps to 21.81% in 2023, then skyrocketed by 221bps to 70.08% in 2024, then fell by -5bps to 66.54% in 2025.
  • Business Quant data shows Gross Margin for HOG at 66.54% in Q4 2025, 40.43% in Q3 2025, and 42.56% in Q2 2025.