Harley-Davidson HOG
NYSE HOG
$26.67 -0.51 (-1.86%)
As of: Sep 9, 2026 · 3:59 PM EDT

Harley-Davidson (HOG) Gross Margin (2009 - 2026)

Harley-Davidson's (HOG) quarterly Gross Margin came in at 34.23% in Q2 2026, down 833.0% year-over-year from 4.67% in Q2 2025, and up 6.05% quarter-over-quarter from 32.27% in Q1 2026.

Analysis

Harley-Davidson (HOG) Gross Margin (2009 - 2026) Analysis & Trends

Harley-Davidson has disclosed Gross Margin across 18 years of filings, most recently posting 34.23% for Q2 2026.

  • In Q2 2026, Gross Margin fell 833.0% year-over-year to 34.23%; the TTM figure through Jun 2026 stood at 33.4% (down 894.0% YoY), while the FY2025 annual figure was 38.71%, down 334.0% from the prior year.
  • Gross Margin came in at 34.23% for Q2 2026 at Harley-Davidson, up from 32.27% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 46.24% in Q3 2024 to a low of 15.03% in Q4 2025.
  • Average Gross Margin over 5 years is 39.28%, with a median of 40.62% recorded in 2024.
  • Year-over-year, Gross Margin jumped 519 bps in 2023 and tumbled 2102 bps in 2025.
  • Over 5 years, Gross Margin stood at 40.31% in 2022, then retreated by 1 bps to 40.08% in 2023, then retreated by 10 bps to 36.06% in 2024, then tumbled by 58 bps to 15.03% in 2025, then jumped by 128 bps to 34.23% in 2026.
  • Per Business Quant data, the three most recent Gross Margin figures were 34.23% in Q2 2026, 32.27% in Q1 2026, and 15.03% in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Thor Industries 3.75 Bn 3.38 Bn 354.77 Mn 12.75%
2 Polaris 3.42 Bn 3.12 Bn - -
3 Harley-Davidson 2.81 Bn 912.98 Mn 421.12 Mn 34.23%
4 Brunswick 1.58 Bn 1.27 Bn 437.80 Mn 28.10%
5 Winnebago Industries 815.89 Mn 758.79 Mn 94.90 Mn 13.58%
6 Malibu Boats 499.12 Mn 424.71 Mn 52.19 Mn 17.66%
7 MasterCraft Boat Holdings 370.16 Mn 285.54 Mn 19.54 Mn 24.99%
8 Niu Technologies 165.70 Mn -29.42 Mn 33.95 Mn 15.99%
9 Massimo 41.20 Mn 36.56 Mn 7.28 Mn 48.81%
10 Gogoro 39.84 Mn -29.01 Mn 15.96 Mn 22.61%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 34.23%
Mar 31, 2026 32.27%
Dec 31, 2025 15.03%
Sep 30, 2025 40.43%
Jun 30, 2025 42.56%
Mar 31, 2025 42.01%
Dec 31, 2024 36.06%
Sep 30, 2024 46.24%
Jun 30, 2024 42.92%
Mar 31, 2024 40.81%
Dec 31, 2023 40.08%
Sep 30, 2023 42.33%
Jun 30, 2023 45.31%
Mar 31, 2023 43.68%
Dec 31, 2022 40.31%
Sep 25, 2022 42.58%
Jun 26, 2022 40.12%
Mar 27, 2022 40.11%
Dec 31, 2021 35.36%
Sep 26, 2021 37.73%