Harley-Davidson (HOG) Gross Margin (2009 - 2026)
Harley-Davidson recorded quarterly Gross Margin of 25.12% in Q1 2026, up 416.39% quarter-over-quarter from 7.94% in Q4 2025, and down 379.0% year-over-year from 9.0% in Q1 2025.
Harley-Davidson's Gross Margin history runs 18 years deep, the most recent figure standing at 25.12% for Q1 2026.
- In Q1 2026, Gross Margin fell 379.0% year-over-year to 25.12%; the TTM figure through Mar 2026 stood at 28.02% (down 330.0% YoY), while the FY2025 annual figure was 23.92%, down 1812.0% from the prior year.
- Gross Margin came in at 25.12% for Q1 2026 at Harley-Davidson, up from 7.94% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 45.31% in Q2 2023 to a low of 7.94% in Q4 2025.
- A 5-year average of 32.15% and a median of 31.83% in 2024 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin jumped 1583 bps in 2022 and sank 4400 bps in 2025, its largest moves.
- Harley-Davidson's Gross Margin stood at 26.52% in 2022, then surged by 51 bps to 40.08% in 2023, then decreased by 10 bps to 36.06% in 2024, then slumped by 122 bps to 7.94% in 2025, then jumped by 416 bps to 25.12% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 25.12%, 7.94%, and 40.43% for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Brunswick | 5.48 Bn | 5.20 Bn | 343.60 Mn | 24.93% |
| 2 | Thor Industries | 4.17 Bn | 3.93 Bn | 251.25 Mn | 11.82% |
| 3 | Polaris | 4.05 Bn | 3.77 Bn | - | - |
| 4 | Brp | 3.05 Bn | 2.70 Bn | 398.91 Mn | 22.53% |
| 5 | Patrick Industries | 2.94 Bn | 2.90 Bn | 226.86 Mn | 22.75% |
| 6 | Harley-Davidson | 2.66 Bn | 2.68 Bn | 266.45 Mn | 25.12% |
| 7 | Lci Industries | 2.64 Bn | 2.50 Bn | 273.67 Mn | 25.09% |
| 8 | Winnebago Industries | 837.26 Mn | 789.86 Mn | 85.60 Mn | 13.02% |
| 9 | Malibu Boats | 526.29 Mn | 480.05 Mn | 41.28 Mn | 17.51% |
| 10 | MasterCraft Boat Holdings | 376.07 Mn | 291.65 Mn | 19.54 Mn | 24.99% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 25.12% |
| Dec 31, 2025 | -7.94% |
| Sep 30, 2025 | 40.43% |
| Jun 30, 2025 | 28.47% |
| Mar 31, 2025 | 28.91% |
| Dec 31, 2024 | 36.06% |
| Sep 30, 2024 | 29.80% |
| Jun 30, 2024 | 31.83% |
| Mar 31, 2024 | 40.81% |
| Dec 31, 2023 | 40.08% |
| Sep 30, 2023 | 31.55% |
| Jun 30, 2023 | 45.31% |
| Mar 31, 2023 | 35.66% |
| Dec 31, 2022 | 26.52% |
| Sep 25, 2022 | 42.58% |
| Jun 26, 2022 | 40.12% |
| Mar 27, 2022 | 31.28% |
| Dec 31, 2021 | 35.36% |
| Sep 26, 2021 | 26.75% |
| Jun 27, 2021 | 30.57% |
| Mar 28, 2021 | 42.94% |
| Dec 31, 2020 | 42.58% |
| Sep 27, 2020 | 41.94% |
| Jun 28, 2020 | 35.09% |
| Mar 29, 2020 | 39.85% |
| Dec 31, 2019 | 25.24% |
| Sep 29, 2019 | 41.15% |
| Jun 30, 2019 | 40.02% |
| Mar 31, 2019 | 38.73% |
| Dec 31, 2018 | 27.58% |
| Sep 30, 2018 | 30.91% |
| Jul 1, 2018 | 34.89% |
| Apr 1, 2018 | 34.73% |
| Dec 31, 2017 | 85.75% |
| Sep 24, 2017 | -263.81% |
| Jun 25, 2017 | -434.04% |
| Mar 26, 2017 | 35.74% |
| Dec 31, 2016 | 60.65% |
| Sep 25, 2016 | 33.62% |
| Jun 26, 2016 | 36.38% |
| Mar 27, 2016 | 43.64% |
| Dec 31, 2015 | -295.24% |
| Sep 27, 2015 | 34.56% |
| Jun 28, 2015 | 44.99% |
| Mar 29, 2015 | 39.08% |
| Dec 31, 2014 | -324.22% |
| Sep 28, 2014 | 34.91% |
| Jun 29, 2014 | -567.16% |
| Mar 30, 2014 | 37.68% |
| Dec 31, 2013 | -346.97% |
| Sep 29, 2013 | 35.27% |
| Jun 30, 2013 | 36.89% |
| Mar 31, 2013 | -469.94% |
| Dec 31, 2012 | -330.69% |
| Sep 30, 2012 | -341.77% |
| Jul 1, 2012 | 35.93% |
| Apr 1, 2012 | 35.85% |
| Dec 31, 2011 | -68,689.05% |
| Sep 25, 2011 | -66,202.26% |
| Jun 26, 2011 | -64,950.09% |
| Mar 27, 2011 | -66,802.92% |
| Dec 31, 2010 | -288.46% |
| Sep 26, 2010 | 34.94% |
| Jun 27, 2010 | -324.94% |
| Mar 28, 2010 | -287.39% |
| Dec 31, 2009 | -101.76% |
| Sep 27, 2009 | 270.88% |
| Jun 28, 2009 | 311.60% |
| Mar 29, 2009 | -668.52% |