Harley-Davidson (HOG) EBITDA Margin (2011 - 2019)
Harley-Davidson (HOG) reported EBITDA Margin of 9.64% for Q2 2026, down 2.06 percentage points from 11.69% a year earlier but up 3.87 percentage points from the prior quarter.
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Analysis
Harley-Davidson (HOG) EBITDA Margin (2011 - 2019) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Harley-Davidson's EBITDA Margin came in at 9.20%, up 1.43 percentage points year-over-year; for FY2025, it was 12.50%, up 1.37 percentage points from FY2024.
- EBITDA Margin has a five-year change of +7.68 percentage points (FY2020 to FY2025).
- By year, EBITDA Margin came in at 11.13% in FY2024 (-4.93 pp), 16.06% in FY2023 (-2.38 pp), 18.44% in FY2022 (-0.09 pp) and 18.53% in FY2021 (+13.71 pp).
- Five-year quarterly EBITDA Margin spans a low of -63.49% in Q4 2025 and a high of 38.71% in Q3 2025.
- Year over year, EBITDA Margin has now declined in each of the last three quarters, with an average year-over-year change of -7.84 percentage points over the last eight quarters.
- The high point for year-over-year EBITDA Margin in five years was Q3 2025 (a gain of 26.11 percentage points); the low point was Q4 2025 (a drop of 41.35 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 5.77% (Q1 2026), -63.49% (Q4 2025) and 38.71% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,208.58 Bn | 1,034.61 Bn | 4.75 Bn | 7.14% |
| 2 | Ferrari | 71.33 Bn | 63.82 Bn | 1.18 Bn | 39.00% |
| 3 | General Motors | 68.96 Bn | -37.55 Bn | 7.33 Bn | 5.74% |
| 4 | Ford Motor | 48.34 Bn | -94.15 Bn | 6.08 Bn | 5.18% |
| 5 | Honda Motor | 45.65 Bn | -104.16 Bn | 8.46 Bn | 11.62% |
| 6 | Toyota Motor | 24.76 Bn | -381.74 Bn | 20.95 Bn | 12.61% |
| 7 | Magna International | 18.69 Bn | 12.72 Bn | 1.61 Bn | - |
| 8 | Rivian Automotive | 16.48 Bn | -6.83 Bn | 179.00 Mn | -36.13% |
| 9 | Stellantis | 12.48 Bn | -152.16 Bn | 5.55 Bn | 5.28% |
| 10 | Harley-Davidson | 2.85 Bn | -5.72 Bn | 421.12 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Mar 31, 2019 | 18.09% |
| Sep 30, 2018 | 18.06% |
| Jul 1, 2018 | 23.98% |
| Apr 1, 2018 | 20.69% |
| Sep 24, 2017 | 14.95% |
| Jun 25, 2017 | 26.78% |
| Mar 26, 2017 | 24.25% |
| Sep 25, 2016 | 19.91% |
| Jun 26, 2016 | 26.07% |
| Mar 27, 2016 | 26.31% |
| Sep 27, 2015 | 21.84% |
| Jun 28, 2015 | 29.31% |
| Mar 29, 2015 | 28.64% |
| Sep 28, 2014 | 25.85% |
| Jun 29, 2014 | 33.53% |
| Mar 30, 2014 | 30.31% |
| Sep 29, 2013 | 26.55% |
| Jun 30, 2013 | 30.25% |
| Mar 31, 2013 | 29.06% |
| Sep 30, 2012 | 25.61% |
API Access
Harley-Davidson EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();