Harley-Davidson (HOG) Goodwill (2009 - 2026)
Harley-Davidson's (HOG) quarterly Goodwill came in at $63.6 million in Q2 2026, little changed year-over-year from $63.8 million in Q2 2025, and little changed quarter-over-quarter from $63.4 million in Q1 2026.
Analysis
Harley-Davidson (HOG) Goodwill (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed Goodwill across 18 years of filings, most recently posting $63.6 million for Q2 2026.
- In Q2 2026, Goodwill changed 0.36% year-over-year to $63.6 million; the TTM figure through Jun 2026 stood at $63.6 million (changed 0.36% YoY), while the FY2025 annual figure was $63.9 million, up 3.66% from the prior year.
- Goodwill came in at $63.6 million for Q2 2026 at Harley-Davidson, roughly flat from $63.4 million in the prior quarter.
- In the past five years, Goodwill ranged from a high of $63.9 million in Q4 2025 to a low of $60.4 million in Q3 2022.
- Average Goodwill over 5 years is $62.6 million, with a median of $62.4 million recorded in 2023.
- Year-over-year, Goodwill slipped 5.36% in 2022 and grew 3.66% in 2025.
- Over 5 years, Goodwill stood at $62.1 million in 2022, then grew by 0.98% to $62.7 million in 2023, then dropped by 1.66% to $61.7 million in 2024, then increased by 3.66% to $63.9 million in 2025, then dropped by 0.48% to $63.6 million in 2026.
- Per Business Quant data, the three most recent Goodwill figures were $63.6 million in Q2 2026, $63.4 million in Q1 2026, and $63.9 million in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Thor Industries | 3.79 Bn | 3.42 Bn | 354.77 Mn |
| 2 | Polaris | 3.43 Bn | 3.12 Bn | - |
| 3 | Harley-Davidson | 2.81 Bn | 914.03 Mn | 421.12 Mn |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn |
| 5 | Winnebago Industries | 816.60 Mn | 759.50 Mn | 94.90 Mn |
| 6 | Malibu Boats | 498.45 Mn | 424.03 Mn | 52.19 Mn |
| 7 | MasterCraft Boat Holdings | 368.87 Mn | 284.25 Mn | 19.54 Mn |
| 8 | Niu Technologies | 164.91 Mn | -30.22 Mn | 33.95 Mn |
| 9 | Massimo | 42.47 Mn | 37.84 Mn | 7.28 Mn |
| 10 | Gogoro | 39.10 Mn | -29.74 Mn | 15.96 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 63.61 Mn |
| Mar 31, 2026 | 63.44 Mn |
| Dec 31, 2025 | 63.91 Mn |
| Sep 30, 2025 | 63.85 Mn |
| Jun 30, 2025 | 63.84 Mn |
| Mar 31, 2025 | 62.35 Mn |
| Dec 31, 2024 | 61.66 Mn |
| Sep 30, 2024 | 62.91 Mn |
| Jun 30, 2024 | 62.15 Mn |
| Mar 31, 2024 | 62.29 Mn |
| Dec 31, 2023 | 62.70 Mn |
| Sep 30, 2023 | 61.94 Mn |
| Jun 30, 2023 | 62.45 Mn |
| Mar 31, 2023 | 62.43 Mn |
| Dec 31, 2022 | 62.09 Mn |
| Sep 25, 2022 | 60.44 Mn |
| Jun 26, 2022 | 61.89 Mn |
| Mar 27, 2022 | 62.61 Mn |
| Dec 31, 2021 | 63.18 Mn |
| Sep 26, 2021 | 63.84 Mn |