Harley-Davidson (HOG) Goodwill (2009 - 2026)
Harley-Davidson's Goodwill was $63.61 million in Q2 2026, down 0.4% from $63.84 million a year earlier but up 0.3% from the prior quarter.
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Analysis
Harley-Davidson (HOG) Goodwill (2009 - 2026) Analysis & Trends
At the end of FY2025, Goodwill at Harley-Davidson came in at $63.91 million, up 3.7% from FY2024.
- Goodwill shows a five-year compound annual growth rate of -0.6% (FY2020 to FY2025).
- In earlier years, Goodwill was $61.66 million in FY2024 (-1.7%), $62.7 million in FY2023 (+1.0%), $62.09 million in FY2022 (-1.7%) and $63.18 million in FY2021 (-4.2%).
- Quarterly Goodwill has moved between $60.44 million (Q3 2022) and $63.91 million (Q4 2025) over five years.
- Compared with a year earlier, Goodwill was higher in six of the last eight quarters, with growth averaging 1.2%.
- The best year-over-year quarter for Goodwill over five years was Q4 2025 (growth of 3.7%); the worst was Q2 2022 (a decline of 5.4%).
- Per Business Quant data, HOG's Goodwill in the three quarters before Q2 2026 was $63.44 million (Q1 2026), $63.91 million (Q4 2025) and $63.85 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Tesla | 1,157.07 Bn | 991.62 Bn | 4.75 Bn |
| 2 | Toyota Motor | 254.94 Bn | -151.80 Bn | 20.95 Bn |
| 3 | Ferrari | 147.58 Bn | 140.03 Bn | 1.18 Bn |
| 4 | Honda Motor | 147.32 Bn | 14.70 Bn | 8.46 Bn |
| 5 | General Motors | 70.77 Bn | -34.10 Bn | 7.33 Bn |
| 6 | Ford Motor | 48.49 Bn | -93.97 Bn | 6.08 Bn |
| 7 | Rivian Automotive | 20.14 Bn | -3.15 Bn | 179.00 Mn |
| 8 | Magna International | 18.12 Bn | 15.68 Bn | 1.61 Bn |
| 9 | Stellantis | 13.39 Bn | -152.61 Bn | 5.55 Bn |
| 10 | Harley-Davidson | 2.57 Bn | -5.98 Bn | 421.12 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 63.61 Mn |
| Mar 31, 2026 | 63.44 Mn |
| Dec 31, 2025 | 63.91 Mn |
| Sep 30, 2025 | 63.85 Mn |
| Jun 30, 2025 | 63.84 Mn |
| Mar 31, 2025 | 62.35 Mn |
| Dec 31, 2024 | 61.66 Mn |
| Sep 30, 2024 | 62.91 Mn |
| Jun 30, 2024 | 62.15 Mn |
| Mar 31, 2024 | 62.29 Mn |
| Dec 31, 2023 | 62.70 Mn |
| Sep 30, 2023 | 61.94 Mn |
| Jun 30, 2023 | 62.45 Mn |
| Mar 31, 2023 | 62.43 Mn |
| Dec 31, 2022 | 62.09 Mn |
| Sep 25, 2022 | 60.44 Mn |
| Jun 26, 2022 | 61.89 Mn |
| Mar 27, 2022 | 62.61 Mn |
| Dec 31, 2021 | 63.18 Mn |
| Sep 26, 2021 | 63.84 Mn |
API Access
Harley-Davidson Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();