Harley-Davidson (HOG) Assets (2009 - 2026)
Harley-Davidson's (HOG) quarterly Assets came in at $7.2 billion in Q2 2026, down 39.87% year-over-year from $12.1 billion in Q2 2025, and little changed quarter-over-quarter from $7.2 billion in Q1 2026.
Analysis
Harley-Davidson (HOG) Assets (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed Assets across 18 years of filings, most recently posting $7.2 billion for Q2 2026.
- In Q2 2026, Assets fell 39.87% year-over-year to $7.2 billion; the TTM figure through Jun 2026 stood at $7.2 billion (down 39.87% YoY), while the FY2025 annual figure was $8.0 billion, down 32.29% from the prior year.
- Assets came in at $7.2 billion for Q2 2026 at Harley-Davidson, roughly flat from $7.2 billion in the prior quarter.
- In the past five years, Assets ranged from a high of $13.0 billion in Q3 2024 to a low of $7.2 billion in Q1 2026.
- Average Assets over 5 years is $11.3 billion, with a median of $12.0 billion recorded in 2023.
- Year-over-year, Assets advanced 11.11% in 2022 and tumbled 41.48% in 2026.
- Over 5 years, Assets stood at $11.5 billion in 2022, then rose by 5.64% to $12.1 billion in 2023, then declined by 2.13% to $11.9 billion in 2024, then slumped by 32.29% to $8.0 billion in 2025, then retreated by 9.93% to $7.2 billion in 2026.
- Per Business Quant data, the three most recent Assets figures were $7.2 billion in Q2 2026, $7.2 billion in Q1 2026, and $8.0 billion in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Assets (Qtr) |
|---|---|---|---|---|---|
| 1 | Thor Industries | 3.80 Bn | 3.42 Bn | 354.77 Mn | 7.15 Bn |
| 2 | Polaris | 3.44 Bn | 3.14 Bn | - | 5.20 Bn |
| 3 | Harley-Davidson | 2.81 Bn | 910.88 Mn | 421.12 Mn | 7.25 Bn |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn | 5.51 Bn |
| 5 | Winnebago Industries | 819.43 Mn | 762.33 Mn | 94.90 Mn | 2.04 Bn |
| 6 | Malibu Boats | 500.77 Mn | 426.35 Mn | 52.19 Mn | 996.19 Mn |
| 7 | MasterCraft Boat Holdings | 369.84 Mn | 285.22 Mn | 19.54 Mn | 277.85 Mn |
| 8 | Niu Technologies | 164.11 Mn | -31.02 Mn | 33.95 Mn | 513.12 Mn |
| 9 | Massimo | 40.81 Mn | 36.17 Mn | 7.28 Mn | 48.72 Mn |
| 10 | Gogoro | 39.10 Mn | -29.74 Mn | 15.96 Mn | 575.45 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 7.25 Bn |
| Mar 31, 2026 | 7.25 Bn |
| Dec 31, 2025 | 8.04 Bn |
| Sep 30, 2025 | 10.57 Bn |
| Jun 30, 2025 | 12.05 Bn |
| Mar 31, 2025 | 12.38 Bn |
| Dec 31, 2024 | 11.88 Bn |
| Sep 30, 2024 | 13.03 Bn |
| Jun 30, 2024 | 12.76 Bn |
| Mar 31, 2024 | 12.33 Bn |
| Dec 31, 2023 | 12.14 Bn |
| Sep 30, 2023 | 12.46 Bn |
| Jun 30, 2023 | 12.02 Bn |
| Mar 31, 2023 | 12.03 Bn |
| Dec 31, 2022 | 11.49 Bn |
| Sep 25, 2022 | 11.93 Bn |
| Jun 26, 2022 | 12.12 Bn |
| Mar 27, 2022 | 10.89 Bn |
| Dec 31, 2021 | 11.05 Bn |
| Sep 26, 2021 | 11.20 Bn |