Harley-Davidson HOG
NYSE HOG
$26.67 -0.51 (-1.88%)
As of: Sep 9, 2026 · 2:07 PM EDT

Harley-Davidson (HOG) Assets (2009 - 2026)

Harley-Davidson's (HOG) quarterly Assets came in at $7.2 billion in Q2 2026, down 39.87% year-over-year from $12.1 billion in Q2 2025, and little changed quarter-over-quarter from $7.2 billion in Q1 2026.

Analysis

Harley-Davidson (HOG) Assets (2009 - 2026) Analysis & Trends

Harley-Davidson has disclosed Assets across 18 years of filings, most recently posting $7.2 billion for Q2 2026.

  • In Q2 2026, Assets fell 39.87% year-over-year to $7.2 billion; the TTM figure through Jun 2026 stood at $7.2 billion (down 39.87% YoY), while the FY2025 annual figure was $8.0 billion, down 32.29% from the prior year.
  • Assets came in at $7.2 billion for Q2 2026 at Harley-Davidson, roughly flat from $7.2 billion in the prior quarter.
  • In the past five years, Assets ranged from a high of $13.0 billion in Q3 2024 to a low of $7.2 billion in Q1 2026.
  • Average Assets over 5 years is $11.3 billion, with a median of $12.0 billion recorded in 2023.
  • Year-over-year, Assets advanced 11.11% in 2022 and tumbled 41.48% in 2026.
  • Over 5 years, Assets stood at $11.5 billion in 2022, then rose by 5.64% to $12.1 billion in 2023, then declined by 2.13% to $11.9 billion in 2024, then slumped by 32.29% to $8.0 billion in 2025, then retreated by 9.93% to $7.2 billion in 2026.
  • Per Business Quant data, the three most recent Assets figures were $7.2 billion in Q2 2026, $7.2 billion in Q1 2026, and $8.0 billion in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Assets (Qtr)
1 Thor Industries 3.80 Bn 3.42 Bn 354.77 Mn 7.15 Bn
2 Polaris 3.44 Bn 3.14 Bn - 5.20 Bn
3 Harley-Davidson 2.81 Bn 910.88 Mn 421.12 Mn 7.25 Bn
4 Brunswick 1.59 Bn 1.28 Bn 437.80 Mn 5.51 Bn
5 Winnebago Industries 819.43 Mn 762.33 Mn 94.90 Mn 2.04 Bn
6 Malibu Boats 500.77 Mn 426.35 Mn 52.19 Mn 996.19 Mn
7 MasterCraft Boat Holdings 369.84 Mn 285.22 Mn 19.54 Mn 277.85 Mn
8 Niu Technologies 164.11 Mn -31.02 Mn 33.95 Mn 513.12 Mn
9 Massimo 40.81 Mn 36.17 Mn 7.28 Mn 48.72 Mn
10 Gogoro 39.10 Mn -29.74 Mn 15.96 Mn 575.45 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 7.25 Bn
Mar 31, 2026 7.25 Bn
Dec 31, 2025 8.04 Bn
Sep 30, 2025 10.57 Bn
Jun 30, 2025 12.05 Bn
Mar 31, 2025 12.38 Bn
Dec 31, 2024 11.88 Bn
Sep 30, 2024 13.03 Bn
Jun 30, 2024 12.76 Bn
Mar 31, 2024 12.33 Bn
Dec 31, 2023 12.14 Bn
Sep 30, 2023 12.46 Bn
Jun 30, 2023 12.02 Bn
Mar 31, 2023 12.03 Bn
Dec 31, 2022 11.49 Bn
Sep 25, 2022 11.93 Bn
Jun 26, 2022 12.12 Bn
Mar 27, 2022 10.89 Bn
Dec 31, 2021 11.05 Bn
Sep 26, 2021 11.20 Bn