Harley-Davidson (HOG) Selling, General & Administrative (2009 - 2026)
Harley-Davidson's Selling, General & Administrative came in at $296.91 million for Q2 2026, down 1.2% from $300.56 million a year earlier and down 1.8% from the prior quarter.
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Analysis
Harley-Davidson (HOG) Selling, General & Administrative (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Harley-Davidson reported Selling, General & Administrative of $1.19 billion, up 7.8% year-over-year; for FY2025, it came in at $1.15 billion, up 0.2% from FY2024.
- Selling, General & Administrative carries a five-year compound annual growth rate of 1.8% (FY2020 to FY2025).
- Going back by year, Selling, General & Administrative was $1.15 billion in FY2024 (-2.6%), $1.18 billion in FY2023 (+8.9%), $1.08 billion in FY2022 (+2.6%) and $1.05 billion in FY2021 (+0.1%).
- The five-year range for quarterly Selling, General & Administrative is $235.23 million (Q2 2022) to $338.64 million (Q4 2022).
- Year-over-year, Selling, General & Administrative increased in three of the last eight quarters, with growth averaging 0.2%.
- The fastest year-over-year change in Selling, General & Administrative over five years came in Q2 2023 (growth of 23.4%), and the weakest in Q1 2025 (a decline of 12.8%).
- Business Quant data shows HOG's Selling, General & Administrative at $302.45 million (Q1 2026), $298.38 million (Q4 2025) and $292.89 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,146.25 Bn | 980.81 Bn | 4.75 Bn | 1.98 Bn |
| 2 | Toyota Motor | 244.39 Bn | -162.35 Bn | 20.95 Bn | 8.63 Bn |
| 3 | Ferrari | 143.73 Bn | 136.18 Bn | 1.18 Bn | 218.61 Mn |
| 4 | Honda Motor | 143.33 Bn | 10.71 Bn | 8.46 Bn | -3.60 Bn |
| 5 | General Motors | 69.61 Bn | -35.26 Bn | 7.33 Bn | 2.20 Bn |
| 6 | Ford Motor | 48.10 Bn | -94.36 Bn | 6.08 Bn | 2.68 Bn |
| 7 | Rivian Automotive | 20.10 Bn | -3.19 Bn | 179.00 Mn | 549.00 Mn |
| 8 | Magna International | 18.07 Bn | 15.63 Bn | 1.61 Bn | 585.00 Mn |
| 9 | Stellantis | 13.56 Bn | -152.44 Bn | 5.55 Bn | 2.89 Bn |
| 10 | Harley-Davidson | 2.58 Bn | -5.97 Bn | 421.12 Mn | 296.91 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 296.91 Mn |
| Mar 31, 2026 | 302.45 Mn |
| Dec 31, 2025 | 298.38 Mn |
| Sep 30, 2025 | 292.89 Mn |
| Jun 30, 2025 | 300.56 Mn |
| Mar 31, 2025 | 255.66 Mn |
| Dec 31, 2024 | 274.26 Mn |
| Sep 30, 2024 | 273.88 Mn |
| Jun 30, 2024 | 304.01 Mn |
| Mar 31, 2024 | 293.10 Mn |
| Dec 31, 2023 | 297.96 Mn |
| Sep 30, 2023 | 301.45 Mn |
| Jun 30, 2023 | 290.27 Mn |
| Mar 31, 2023 | 285.86 Mn |
| Dec 31, 2022 | 338.64 Mn |
| Sep 25, 2022 | 265.84 Mn |
| Jun 26, 2022 | 235.23 Mn |
| Mar 27, 2022 | 239.63 Mn |
| Dec 31, 2021 | 303.92 Mn |
| Sep 26, 2021 | 254.31 Mn |
API Access
Harley-Davidson Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();