Harley-Davidson (HOG) Gross Margin (2009 - 2026)
Harley-Davidson's Gross Margin came in at 34.23% for Q2 2026, down 8.33 percentage points from 42.56% a year earlier but up 1.95 percentage points from the prior quarter.
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Analysis
Harley-Davidson (HOG) Gross Margin (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Harley-Davidson reported Gross Margin of 33.40%, down 8.94 percentage points year-over-year; for FY2025, it was 38.71%, down 3.34 percentage points from FY2024.
- Gross Margin carries a five-year change of -1.22 percentage points (FY2020 to FY2025).
- Going back by year, Gross Margin was 42.05% in FY2024 (-1.03 pp), 43.08% in FY2023 (+2.22 pp), 40.86% in FY2022 (+1.64 pp) and 39.22% in FY2021 (-0.70 pp).
- The five-year range for quarterly Gross Margin is 15.03% (Q4 2025) to 46.24% (Q3 2024).
- Year-over-year, Gross Margin has declined for five consecutive quarters, with an average year-over-year change of -5.52 percentage points over the last eight quarters.
- The fastest year-over-year change in Gross Margin over five years came in Q2 2023 (a gain of 5.19 percentage points), and the weakest in Q4 2025 (a drop of 21.02 percentage points).
- Business Quant data shows HOG's Gross Margin at 32.27% (Q1 2026), 15.03% (Q4 2025) and 40.43% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,248.20 Bn | 1,074.23 Bn | 4.75 Bn | 16.83% |
| 2 | Ferrari | 70.68 Bn | 63.17 Bn | 1.18 Bn | 52.59% |
| 3 | General Motors | 66.36 Bn | -38.25 Bn | 9.28 Bn | 18.55% |
| 4 | Ford Motor | 47.39 Bn | -95.11 Bn | 6.08 Bn | 12.59% |
| 5 | Honda Motor | 45.29 Bn | -104.52 Bn | 8.46 Bn | 22.24% |
| 6 | Toyota Motor | 24.76 Bn | -376.05 Bn | 20.95 Bn | 24.69% |
| 7 | Magna International | 17.95 Bn | 11.97 Bn | 1.61 Bn | 14.68% |
| 8 | Rivian Automotive | 16.53 Bn | -6.78 Bn | 179.00 Mn | 10.80% |
| 9 | Stellantis | 12.20 Bn | -152.45 Bn | 5.55 Bn | 10.98% |
| 10 | Harley-Davidson | 2.86 Bn | -5.71 Bn | 421.12 Mn | 34.23% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 34.23% |
| Mar 31, 2026 | 32.27% |
| Dec 31, 2025 | 15.03% |
| Sep 30, 2025 | 40.43% |
| Jun 30, 2025 | 42.56% |
| Mar 31, 2025 | 42.01% |
| Dec 31, 2024 | 36.06% |
| Sep 30, 2024 | 46.24% |
| Jun 30, 2024 | 42.92% |
| Mar 31, 2024 | 40.81% |
| Dec 31, 2023 | 40.08% |
| Sep 30, 2023 | 42.33% |
| Jun 30, 2023 | 45.31% |
| Mar 31, 2023 | 43.68% |
| Dec 31, 2022 | 40.31% |
| Sep 25, 2022 | 42.58% |
| Jun 26, 2022 | 40.12% |
| Mar 27, 2022 | 40.11% |
| Dec 31, 2021 | 35.36% |
| Sep 26, 2021 | 37.73% |
API Access
Harley-Davidson Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();