KPIs & Operating Metrics(New)
Growth Metrics

Harley-Davidson (HOG) Revenue (2009 - 2026)

Harley-Davidson recorded quarterly Revenue of $1.1 billion in Q1 2026, up 171.56% quarter-over-quarter from $390.5 million in Q4 2025, and down 2.18% year-over-year from $1.1 billion in Q1 2025.

Harley-Davidson's Revenue history runs 18 years deep, the most recent figure standing at $1.1 billion for Q1 2026.

  • In Q1 2026, Revenue fell 2.18% year-over-year to $1.1 billion; the TTM figure through Mar 2026 stood at $3.8 billion (down 4.16% YoY), while the FY2025 annual figure was $3.6 billion, down 30.52% from the prior year.
  • Revenue came in at $1.1 billion for Q1 2026 at Harley-Davidson, up from $390.5 million in the prior quarter.
  • In the past five years, Revenue ranged from a high of $1.7 billion in Q1 2024 to a low of $390.5 million in Q4 2025.
  • A 5-year average of $1.2 billion and a median of $1.3 billion in 2022 frame the typical range for Revenue.
  • On a YoY basis, Revenue climbed as much as 52.14% in 2025 and fell as far as 43.2% in 2025.
  • Harley-Davidson's Revenue stood at $927.9 million in 2022, then rose by 13.5% to $1.1 billion in 2023, then plunged by 34.71% to $687.6 million in 2024, then tumbled by 43.2% to $390.5 million in 2025, then surged by 171.56% to $1.1 billion in 2026.
  • According to Business Quant data, Revenue over the past three periods registered $1.1 billion, $390.5 million, and $1.3 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Revenue (Qtr)
1 Brunswick 5.48 Bn 5.20 Bn 343.60 Mn 1.38 Bn
2 Thor Industries 4.17 Bn 3.93 Bn 251.25 Mn 2.13 Bn
3 Polaris 4.05 Bn 3.77 Bn - -
4 Brp 3.05 Bn 2.70 Bn 398.91 Mn 1.77 Bn
5 Patrick Industries 2.94 Bn 2.90 Bn 226.86 Mn 997.17 Mn
6 Harley-Davidson 2.66 Bn 2.68 Bn 266.45 Mn 1.06 Bn
7 Lci Industries 2.64 Bn 2.50 Bn 273.67 Mn 1.09 Bn
8 Winnebago Industries 837.26 Mn 789.86 Mn 85.60 Mn 657.40 Mn
9 Malibu Boats 526.29 Mn 480.05 Mn 41.28 Mn 235.70 Mn
10 MasterCraft Boat Holdings 376.07 Mn 291.65 Mn 19.54 Mn 78.21 Mn

Historic Data

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DateValue
Mar 31, 2026 1.06 Bn
Dec 31, 2025 390.55 Mn
Sep 30, 2025 1.34 Bn
Jun 30, 2025 1.05 Bn
Mar 31, 2025 1.08 Bn
Dec 31, 2024 687.61 Mn
Sep 30, 2024 881.21 Mn
Jun 30, 2024 1.36 Bn
Mar 31, 2024 1.73 Bn
Dec 31, 2023 1.05 Bn
Sep 30, 2023 1.31 Bn
Jun 30, 2023 1.45 Bn
Mar 31, 2023 1.57 Bn
Dec 31, 2022 927.90 Mn
Sep 25, 2022 1.65 Bn
Jun 26, 2022 1.47 Bn
Mar 27, 2022 1.30 Bn
Dec 31, 2021 1.02 Bn
Sep 26, 2021 1.16 Bn
Jun 27, 2021 1.33 Bn
Mar 28, 2021 1.42 Bn
Dec 31, 2020 725.22 Mn
Sep 27, 2020 1.17 Bn
Jun 28, 2020 865.23 Mn
Mar 29, 2020 1.30 Bn
Dec 31, 2019 874.10 Mn
Sep 29, 2019 1.27 Bn
Jun 30, 2019 1.63 Bn
Mar 31, 2019 1.38 Bn
Dec 31, 2018 955.60 Mn
Sep 30, 2018 1.12 Bn
Jul 1, 2018 1.53 Bn
Apr 1, 2018 1.36 Bn
Dec 31, 2017 5.10 Bn
Sep 24, 2017 189.06 Mn
Jun 25, 2017 188.03 Mn
Mar 26, 2017 1.33 Bn
Dec 31, 2016 1.66 Bn
Sep 25, 2016 1.09 Bn
Jun 26, 2016 1.67 Bn
Mar 27, 2016 1.75 Bn
Dec 31, 2015 173.60 Mn
Sep 27, 2015 1.14 Bn
Jun 28, 2015 1.82 Bn
Mar 29, 2015 1.51 Bn
Dec 31, 2014 169.00 Mn
Sep 28, 2014 1.13 Bn
Jun 29, 2014 166.40 Mn
Mar 30, 2014 1.57 Bn
Dec 31, 2013 158.30 Mn
Sep 29, 2013 1.18 Bn
Jun 30, 2013 1.63 Bn
Mar 31, 2013 157.00 Mn
Dec 31, 2012 159.96 Mn
Sep 30, 2012 161.03 Mn
Jul 1, 2012 1.57 Bn
Apr 1, 2012 1.27 Bn
Dec 31, 2011 1.03 Mn
Sep 25, 2011 1.23 Mn
Jun 26, 2011 1.34 Mn
Mar 27, 2011 1.06 Mn
Dec 31, 2010 166.30 Mn
Sep 26, 2010 1.09 Bn
Jun 27, 2010 173.70 Mn
Mar 28, 2010 169.80 Mn
Dec 31, 2009 1.22 Bn
Sep 27, 2009 136.99 Mn
Jun 28, 2009 123.97 Mn
Mar 29, 2009 104.67 Mn