Harley-Davidson HOG
NYSE HOG
$26.75 -0.43 (-1.58%)
As of: Sep 9, 2026 · 12:05 PM EDT

Harley-Davidson (HOG) Price to Sales (2009 - 2026)

Harley-Davidson's (HOG) quarterly Price to Sales came in at 2.07 in Q2 2026, down 5.73% year-over-year from 2.19 in Q2 2025, and up 13.97% quarter-over-quarter from 1.82 in Q1 2026.

Analysis

Harley-Davidson (HOG) Price to Sales (2009 - 2026) Analysis & Trends

Harley-Davidson has disclosed Price to Sales across 18 years of filings, most recently posting 2.07 for Q2 2026.

  • In Q2 2026, Price to Sales fell 5.73% year-over-year to 2.07; the TTM figure through Jun 2026 stood at 0.6 (down 6.35% YoY), while the FY2025 annual figure was 0.51, down 29.18% from the prior year.
  • Price to Sales came in at 2.07 for Q2 2026 at Harley-Davidson, up from 1.82 in the prior quarter.
  • In the past five years, Price to Sales ranged from a high of 5.46 in Q4 2024 to a low of 1.82 in Q1 2026.
  • Average Price to Sales over 5 years is 3.4, with a median of 3.3 recorded in 2022.
  • Year-over-year, Price to Sales surged 43.44% in 2024 and sank 42.33% in 2025.
  • Over 5 years, Price to Sales stood at 5.32 in 2022, then fell by 10.28% to 4.78 in 2023, then increased by 14.24% to 5.46 in 2024, then decreased by 15.35% to 4.62 in 2025, then slumped by 55.21% to 2.07 in 2026.
  • Per Business Quant data, the three most recent Price to Sales figures were 2.07 in Q2 2026, 1.82 in Q1 2026, and 4.62 in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Thor Industries 3.79 Bn 3.42 Bn 354.77 Mn
2 Polaris 3.43 Bn 3.13 Bn -
3 Harley-Davidson 2.81 Bn 910.35 Mn 421.12 Mn
4 Brunswick 1.59 Bn 1.28 Bn 437.80 Mn
5 Winnebago Industries 817.02 Mn 759.92 Mn 94.90 Mn
6 Malibu Boats 497.29 Mn 422.87 Mn 52.19 Mn
7 MasterCraft Boat Holdings 372.42 Mn 287.80 Mn 19.54 Mn
8 Niu Technologies 165.70 Mn -29.42 Mn 33.95 Mn
9 Massimo 42.47 Mn 37.84 Mn 7.28 Mn
10 Gogoro 39.25 Mn -29.60 Mn 15.96 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 2.07
Mar 31, 2026 1.82
Dec 31, 2025 4.62
Sep 30, 2025 2.46
Jun 30, 2025 2.19
Mar 31, 2025 2.31
Dec 31, 2024 5.46
Sep 30, 2024 4.26
Jun 30, 2024 2.73
Mar 31, 2024 3.40
Dec 31, 2023 4.78
Sep 30, 2023 2.97
Jun 30, 2023 3.45
Mar 31, 2023 3.05
Dec 31, 2022 5.32
Sep 25, 2022 3.33
Jun 26, 2022 3.26
Mar 27, 2022 3.81
Dec 31, 2021 5.71
Sep 26, 2021 4.28