Harley-Davidson (HOG) Price to Sales (2009 - 2026)
Harley-Davidson's (HOG) quarterly Price to Sales came in at 2.07 in Q2 2026, down 5.73% year-over-year from 2.19 in Q2 2025, and up 13.97% quarter-over-quarter from 1.82 in Q1 2026.
Analysis
Harley-Davidson (HOG) Price to Sales (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed Price to Sales across 18 years of filings, most recently posting 2.07 for Q2 2026.
- In Q2 2026, Price to Sales fell 5.73% year-over-year to 2.07; the TTM figure through Jun 2026 stood at 0.6 (down 6.35% YoY), while the FY2025 annual figure was 0.51, down 29.18% from the prior year.
- Price to Sales came in at 2.07 for Q2 2026 at Harley-Davidson, up from 1.82 in the prior quarter.
- In the past five years, Price to Sales ranged from a high of 5.46 in Q4 2024 to a low of 1.82 in Q1 2026.
- Average Price to Sales over 5 years is 3.4, with a median of 3.3 recorded in 2022.
- Year-over-year, Price to Sales surged 43.44% in 2024 and sank 42.33% in 2025.
- Over 5 years, Price to Sales stood at 5.32 in 2022, then fell by 10.28% to 4.78 in 2023, then increased by 14.24% to 5.46 in 2024, then decreased by 15.35% to 4.62 in 2025, then slumped by 55.21% to 2.07 in 2026.
- Per Business Quant data, the three most recent Price to Sales figures were 2.07 in Q2 2026, 1.82 in Q1 2026, and 4.62 in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Thor Industries | 3.79 Bn | 3.42 Bn | 354.77 Mn |
| 2 | Polaris | 3.43 Bn | 3.13 Bn | - |
| 3 | Harley-Davidson | 2.81 Bn | 910.35 Mn | 421.12 Mn |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn |
| 5 | Winnebago Industries | 817.02 Mn | 759.92 Mn | 94.90 Mn |
| 6 | Malibu Boats | 497.29 Mn | 422.87 Mn | 52.19 Mn |
| 7 | MasterCraft Boat Holdings | 372.42 Mn | 287.80 Mn | 19.54 Mn |
| 8 | Niu Technologies | 165.70 Mn | -29.42 Mn | 33.95 Mn |
| 9 | Massimo | 42.47 Mn | 37.84 Mn | 7.28 Mn |
| 10 | Gogoro | 39.25 Mn | -29.60 Mn | 15.96 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.07 |
| Mar 31, 2026 | 1.82 |
| Dec 31, 2025 | 4.62 |
| Sep 30, 2025 | 2.46 |
| Jun 30, 2025 | 2.19 |
| Mar 31, 2025 | 2.31 |
| Dec 31, 2024 | 5.46 |
| Sep 30, 2024 | 4.26 |
| Jun 30, 2024 | 2.73 |
| Mar 31, 2024 | 3.40 |
| Dec 31, 2023 | 4.78 |
| Sep 30, 2023 | 2.97 |
| Jun 30, 2023 | 3.45 |
| Mar 31, 2023 | 3.05 |
| Dec 31, 2022 | 5.32 |
| Sep 25, 2022 | 3.33 |
| Jun 26, 2022 | 3.26 |
| Mar 27, 2022 | 3.81 |
| Dec 31, 2021 | 5.71 |
| Sep 26, 2021 | 4.28 |