Harley-Davidson (HOG) Price to Sales (2009 - 2026)
Harley-Davidson's Price to Sales was 0.60 in Q2 2026, down 6.3% from 0.64 a year earlier but up 21.8% from the prior quarter.
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Analysis
Harley-Davidson (HOG) Price to Sales (2009 - 2026) Analysis & Trends
For FY2025, Price to Sales at Harley-Davidson came in at 0.51, down 29.2% from FY2024.
- Price to Sales has now declined for five consecutive years.
- In earlier years, Price to Sales was 0.72 in FY2024 (-16.1%), 0.86 in FY2023 (-18.4%), 1.06 in FY2022 (-2.8%) and 1.09 in FY2021 (-21.7%).
- Quarterly Price to Sales has moved between 0.49 (Q1 2026) and 1.16 (Q3 2021) over five years.
- Compared with a year earlier, Price to Sales has declined for seven straight quarters, with an average decline of 16.5% over the last eight quarters.
- The best year-over-year quarter for Price to Sales over five years was Q3 2021 (growth of 45.9%); the worst was Q2 2022 (a decline of 40.3%).
- Per Business Quant data, HOG's Price to Sales in the three quarters before Q2 2026 was 0.49 (Q1 2026), 0.51 (Q4 2025) and 0.71 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Tesla | 1,146.25 Bn | 980.81 Bn | 4.75 Bn |
| 2 | Toyota Motor | 244.39 Bn | -162.35 Bn | 20.95 Bn |
| 3 | Ferrari | 143.73 Bn | 136.18 Bn | 1.18 Bn |
| 4 | Honda Motor | 143.33 Bn | 10.71 Bn | 8.46 Bn |
| 5 | General Motors | 69.61 Bn | -35.26 Bn | 7.33 Bn |
| 6 | Ford Motor | 48.10 Bn | -94.36 Bn | 6.08 Bn |
| 7 | Rivian Automotive | 20.10 Bn | -3.19 Bn | 179.00 Mn |
| 8 | Magna International | 18.07 Bn | 15.63 Bn | 1.61 Bn |
| 9 | Stellantis | 13.56 Bn | -152.44 Bn | 5.55 Bn |
| 10 | Harley-Davidson | 2.58 Bn | -5.97 Bn | 421.12 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.60 |
| Mar 31, 2026 | 0.49 |
| Dec 31, 2025 | 0.51 |
| Sep 30, 2025 | 0.71 |
| Jun 30, 2025 | 0.64 |
| Mar 31, 2025 | 0.64 |
| Dec 31, 2024 | 0.72 |
| Sep 30, 2024 | 0.88 |
| Jun 30, 2024 | 0.74 |
| Mar 31, 2024 | 1.02 |
| Dec 31, 2023 | 0.86 |
| Sep 30, 2023 | 0.78 |
| Jun 30, 2023 | 0.83 |
| Mar 31, 2023 | 0.90 |
| Dec 31, 2022 | 1.06 |
| Sep 25, 2022 | 0.97 |
| Jun 26, 2022 | 0.90 |
| Mar 27, 2022 | 1.05 |
| Dec 31, 2021 | 1.09 |
| Sep 26, 2021 | 1.16 |
API Access
Harley-Davidson Price to Sales API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-sales&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-sales", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-sales&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();