Harley-Davidson (HOG) FCF Margin (2009 - 2026)
Harley-Davidson's (HOG) quarterly FCF Margin came in at 27.27% in Q2 2026, up 2332.0% year-over-year from 1.12% in Q2 2025, and up 46.44% quarter-over-quarter from 50.9% in Q1 2026.
Analysis
Harley-Davidson (HOG) FCF Margin (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed FCF Margin across 18 years of filings, most recently posting 27.27% for Q2 2026.
- In Q2 2026, FCF Margin rose 2332.0% year-over-year to 27.27%; the TTM figure through Jun 2026 stood at 39.17% (up 1254.0% YoY), while the FY2025 annual figure was 44.37%, up 529.0% from the prior year.
- FCF Margin came in at 27.27% for Q2 2026 at Harley-Davidson, up from 50.9% in the prior quarter.
- In the past five years, FCF Margin ranged from a high of 23.01% in Q4 2025 to a low of 91.75% in Q2 2022.
- Average FCF Margin over 5 years is 52.94%, with a median of 49.62% recorded in 2025.
- Year-over-year, FCF Margin tumbled 3275 bps in 2022 and soared 5019 bps in 2025.
- Over 5 years, FCF Margin stood at 71.02% in 2022, then gained by 11 bps to 62.9% in 2023, then slipped by 16 bps to 73.2% in 2024, then jumped by 69 bps to 23.01% in 2025, then retreated by 18 bps to 27.27% in 2026.
- Per Business Quant data, the three most recent FCF Margin figures were 27.27% in Q2 2026, 50.9% in Q1 2026, and 23.01% in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | FCF Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Thor Industries | 3.78 Bn | 3.41 Bn | 354.77 Mn | 7.05% |
| 2 | Polaris | 3.43 Bn | 3.13 Bn | - | - |
| 3 | Harley-Davidson | 2.81 Bn | 916.66 Mn | 421.12 Mn | -27.27% |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn | 17.60% |
| 5 | Winnebago Industries | 820.42 Mn | 763.32 Mn | 94.90 Mn | 2.68% |
| 6 | Malibu Boats | 501.15 Mn | 426.73 Mn | 52.19 Mn | 5.72% |
| 7 | MasterCraft Boat Holdings | 371.45 Mn | 286.83 Mn | 19.54 Mn | 4.80% |
| 8 | Niu Technologies | 167.23 Mn | -27.89 Mn | 33.95 Mn | - |
| 9 | Massimo | 40.81 Mn | 36.17 Mn | 7.28 Mn | 6.04% |
| 10 | Gogoro | 39.84 Mn | -29.01 Mn | 15.96 Mn | 43.78% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -27.27% |
| Mar 31, 2026 | -50.90% |
| Dec 31, 2025 | -23.01% |
| Sep 30, 2025 | -45.80% |
| Jun 30, 2025 | -50.58% |
| Mar 31, 2025 | -44.78% |
| Dec 31, 2024 | -73.20% |
| Sep 30, 2024 | -48.13% |
| Jun 30, 2024 | -44.14% |
| Mar 31, 2024 | -46.47% |
| Dec 31, 2023 | -62.90% |
| Sep 30, 2023 | -47.62% |
| Jun 30, 2023 | -58.66% |
| Mar 31, 2023 | -48.67% |
| Dec 31, 2022 | -71.02% |
| Sep 25, 2022 | -56.54% |
| Jun 26, 2022 | -91.75% |
| Mar 27, 2022 | -61.47% |
| Dec 31, 2021 | -73.65% |
| Sep 26, 2021 | -63.66% |