Harley-Davidson (HOG) FCF Margin (2009 - 2026)
Harley-Davidson's FCF Margin was 12.63% in Q2 2026, down 12.80 percentage points from 25.43% a year earlier but up 34.79 percentage points from the prior quarter.
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Analysis
Harley-Davidson (HOG) FCF Margin (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Harley-Davidson's FCF Margin was -3.14% through Jun 30, 2026, down 21.50 percentage points year-over-year; for FY2025, it was 9.28%, down 7.44 percentage points from FY2024.
- FCF Margin shows a five-year change of -16.54 percentage points (FY2020 to FY2025).
- In earlier years, FCF Margin was 16.72% in FY2024 (+7.34 pp), 9.38% in FY2023 (+2.49 pp), 6.89% in FY2022 (-9.14 pp) and 16.03% in FY2021 (-9.79 pp).
- Quarterly FCF Margin has moved between -22.16% (Q1 2026) and 26.70% (Q2 2024) over five years.
- Compared with a year earlier, FCF Margin was higher in four of the last eight quarters, with an average year-over-year change of -5.34 percentage points.
- The best year-over-year quarter for FCF Margin over five years was Q2 2023 (a gain of 17.01 percentage points); the worst was Q3 2025 (a drop of 35.74 percentage points).
- Per Business Quant data, HOG's FCF Margin in the three quarters before Q2 2026 was -22.16% (Q1 2026), 20.24% (Q4 2025) and -9.63% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | FCF Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,157.07 Bn | 991.62 Bn | 4.75 Bn | -3.87% |
| 2 | Toyota Motor | 254.94 Bn | -151.80 Bn | 20.95 Bn | 3.97% |
| 3 | Ferrari | 147.58 Bn | 140.03 Bn | 1.18 Bn | 22.52% |
| 4 | Honda Motor | 147.32 Bn | 14.70 Bn | 8.46 Bn | 14.39% |
| 5 | General Motors | 70.77 Bn | -34.10 Bn | 7.33 Bn | 9.19% |
| 6 | Ford Motor | 48.49 Bn | -93.97 Bn | 6.08 Bn | 4.06% |
| 7 | Rivian Automotive | 20.14 Bn | -3.15 Bn | 179.00 Mn | -51.21% |
| 8 | Magna International | 18.12 Bn | 15.68 Bn | 1.61 Bn | 11.14% |
| 9 | Stellantis | 13.39 Bn | -152.61 Bn | 5.55 Bn | -2.55% |
| 10 | Harley-Davidson | 2.57 Bn | -5.98 Bn | 421.12 Mn | 12.63% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 12.63% |
| Mar 31, 2026 | -22.16% |
| Dec 31, 2025 | 20.24% |
| Sep 30, 2025 | -9.63% |
| Jun 30, 2025 | 25.43% |
| Mar 31, 2025 | 8.39% |
| Dec 31, 2024 | 11.20% |
| Sep 30, 2024 | 26.11% |
| Jun 30, 2024 | 26.70% |
| Mar 31, 2024 | 3.33% |
| Dec 31, 2023 | -1.94% |
| Sep 30, 2023 | 15.74% |
| Jun 30, 2023 | 22.31% |
| Mar 31, 2023 | 0.09% |
| Dec 31, 2022 | -8.14% |
| Sep 25, 2022 | 18.23% |
| Jun 26, 2022 | 5.30% |
| Mar 27, 2022 | 7.45% |
| Dec 31, 2021 | -0.84% |
| Sep 26, 2021 | 18.85% |
API Access
Harley-Davidson FCF Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=fcf-margin&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "fcf-margin", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=fcf-margin&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();