Harley-Davidson HOG
NYSE HOG
$26.68 -0.50 (-1.84%)
As of: Sep 9, 2026 · 1:22 PM EDT

Harley-Davidson (HOG) EBIT Margin (2009 - 2026)

Harley-Davidson's (HOG) quarterly EBIT Margin came in at 6.18% in Q2 2026, down 242.0% year-over-year from 4.35% in Q2 2025, and up 208.3% quarter-over-quarter from 2.0% in Q1 2026.

Analysis

Harley-Davidson (HOG) EBIT Margin (2009 - 2026) Analysis & Trends

Harley-Davidson has disclosed EBIT Margin across 18 years of filings, most recently posting 6.18% for Q2 2026.

  • In Q2 2026, EBIT Margin fell 242.0% year-over-year to 6.18%; the TTM figure through Jun 2026 stood at 5.03% (up 89.0% YoY), while the FY2025 annual figure was 8.64%, up 61.0% from the prior year.
  • EBIT Margin came in at 6.18% for Q2 2026 at Harley-Davidson, up from 2.0% in the prior quarter.
  • In the past five years, EBIT Margin ranged from a high of 35.41% in Q3 2025 to a low of 72.77% in Q4 2025.
  • Average EBIT Margin over 5 years is 6.07%, with a median of 12.79% recorded in 2023.
  • The largest YoY upside for EBIT Margin was 2622 bps in 2025 against a maximum downside of 4465 bps in 2025.
  • Over 5 years, EBIT Margin stood at 0.33% in 2022, then sank by 718 bps to 2.01% in 2023, then tumbled by 1300 bps to 28.12% in 2024, then plunged by 159 bps to 72.77% in 2025, then surged by 108 bps to 6.18% in 2026.
  • Per Business Quant data, the three most recent EBIT Margin figures were 6.18% in Q2 2026, 2.0% in Q1 2026, and 72.77% in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBIT Margin (Qtr)
1 Thor Industries 3.80 Bn 3.43 Bn 354.77 Mn 4.45%
2 Polaris 3.44 Bn 3.13 Bn - -
3 Harley-Davidson 2.80 Bn 906.15 Mn 421.12 Mn 6.18%
4 Brunswick 1.59 Bn 1.28 Bn 437.80 Mn 8.31%
5 Winnebago Industries 819.00 Mn 761.90 Mn 94.90 Mn 3.29%
6 Malibu Boats 499.99 Mn 425.57 Mn 52.19 Mn 3.16%
7 MasterCraft Boat Holdings 370.08 Mn 285.46 Mn 19.54 Mn -1.66%
8 Niu Technologies 164.51 Mn -30.62 Mn 33.95 Mn -7.62%
9 Massimo 41.22 Mn 36.59 Mn 7.28 Mn 11.14%
10 Gogoro 39.10 Mn -29.74 Mn 15.96 Mn -4.37%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 6.18%
Mar 31, 2026 2.00%
Dec 31, 2025 -72.77%
Sep 30, 2025 35.41%
Jun 30, 2025 8.60%
Mar 31, 2025 12.07%
Dec 31, 2024 -28.12%
Sep 30, 2024 9.19%
Jun 30, 2024 14.89%
Mar 31, 2024 15.21%
Dec 31, 2023 -2.01%
Sep 30, 2023 13.51%
Jun 30, 2023 15.31%
Mar 31, 2023 20.66%
Dec 31, 2022 0.33%
Sep 25, 2022 20.55%
Jun 26, 2022 18.90%
Mar 27, 2022 19.34%
Dec 31, 2021 -0.72%
Sep 26, 2021 14.96%