Harley-Davidson (HOG) EBIT Margin (2009 - 2026)
Harley-Davidson's (HOG) quarterly EBIT Margin came in at 6.18% in Q2 2026, down 242.0% year-over-year from 4.35% in Q2 2025, and up 208.3% quarter-over-quarter from 2.0% in Q1 2026.
Analysis
Harley-Davidson (HOG) EBIT Margin (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed EBIT Margin across 18 years of filings, most recently posting 6.18% for Q2 2026.
- In Q2 2026, EBIT Margin fell 242.0% year-over-year to 6.18%; the TTM figure through Jun 2026 stood at 5.03% (up 89.0% YoY), while the FY2025 annual figure was 8.64%, up 61.0% from the prior year.
- EBIT Margin came in at 6.18% for Q2 2026 at Harley-Davidson, up from 2.0% in the prior quarter.
- In the past five years, EBIT Margin ranged from a high of 35.41% in Q3 2025 to a low of 72.77% in Q4 2025.
- Average EBIT Margin over 5 years is 6.07%, with a median of 12.79% recorded in 2023.
- The largest YoY upside for EBIT Margin was 2622 bps in 2025 against a maximum downside of 4465 bps in 2025.
- Over 5 years, EBIT Margin stood at 0.33% in 2022, then sank by 718 bps to 2.01% in 2023, then tumbled by 1300 bps to 28.12% in 2024, then plunged by 159 bps to 72.77% in 2025, then surged by 108 bps to 6.18% in 2026.
- Per Business Quant data, the three most recent EBIT Margin figures were 6.18% in Q2 2026, 2.0% in Q1 2026, and 72.77% in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Thor Industries | 3.80 Bn | 3.43 Bn | 354.77 Mn | 4.45% |
| 2 | Polaris | 3.44 Bn | 3.13 Bn | - | - |
| 3 | Harley-Davidson | 2.80 Bn | 906.15 Mn | 421.12 Mn | 6.18% |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn | 8.31% |
| 5 | Winnebago Industries | 819.00 Mn | 761.90 Mn | 94.90 Mn | 3.29% |
| 6 | Malibu Boats | 499.99 Mn | 425.57 Mn | 52.19 Mn | 3.16% |
| 7 | MasterCraft Boat Holdings | 370.08 Mn | 285.46 Mn | 19.54 Mn | -1.66% |
| 8 | Niu Technologies | 164.51 Mn | -30.62 Mn | 33.95 Mn | -7.62% |
| 9 | Massimo | 41.22 Mn | 36.59 Mn | 7.28 Mn | 11.14% |
| 10 | Gogoro | 39.10 Mn | -29.74 Mn | 15.96 Mn | -4.37% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.18% |
| Mar 31, 2026 | 2.00% |
| Dec 31, 2025 | -72.77% |
| Sep 30, 2025 | 35.41% |
| Jun 30, 2025 | 8.60% |
| Mar 31, 2025 | 12.07% |
| Dec 31, 2024 | -28.12% |
| Sep 30, 2024 | 9.19% |
| Jun 30, 2024 | 14.89% |
| Mar 31, 2024 | 15.21% |
| Dec 31, 2023 | -2.01% |
| Sep 30, 2023 | 13.51% |
| Jun 30, 2023 | 15.31% |
| Mar 31, 2023 | 20.66% |
| Dec 31, 2022 | 0.33% |
| Sep 25, 2022 | 20.55% |
| Jun 26, 2022 | 18.90% |
| Mar 27, 2022 | 19.34% |
| Dec 31, 2021 | -0.72% |
| Sep 26, 2021 | 14.96% |