Harley-Davidson (HOG) Market Capitalization (2009 - 2026)
Harley-Davidson's (HOG) quarterly Market Capitalization came in at $2.5 billion in Q2 2026, down 11.26% year-over-year from $2.9 billion in Q2 2025, and up 19.6% quarter-over-quarter from $2.1 billion in Q1 2026.
Analysis
Harley-Davidson (HOG) Market Capitalization (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed Market Capitalization across 18 years of filings, most recently posting $2.5 billion for Q2 2026.
- In Q2 2026, Market Capitalization fell 11.26% year-over-year to $2.5 billion; the TTM figure through Jun 2026 stood at $2.5 billion (down 11.26% YoY), while the FY2025 annual figure was $2.3 billion, down 38.92% from the prior year.
- Market Capitalization came in at $2.5 billion for Q2 2026 at Harley-Davidson, up from $2.1 billion in the prior quarter.
- In the past five years, Market Capitalization ranged from a high of $6.1 billion in Q4 2022 to a low of $2.1 billion in Q1 2026.
- Average Market Capitalization over 5 years is $4.3 billion, with a median of $4.7 billion recorded in 2022.
- Year-over-year, Market Capitalization climbed 7.78% in 2024 and plunged 47.86% in 2025.
- Over 5 years, Market Capitalization stood at $6.1 billion in 2022, then decreased by 17.27% to $5.0 billion in 2023, then fell by 25.42% to $3.8 billion in 2024, then slumped by 38.92% to $2.3 billion in 2025, then grew by 11.07% to $2.5 billion in 2026.
- Per Business Quant data, the three most recent Market Capitalization figures were $2.5 billion in Q2 2026, $2.1 billion in Q1 2026, and $2.3 billion in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Thor Industries | 3.79 Bn | 3.42 Bn | 354.77 Mn |
| 2 | Polaris | 3.43 Bn | 3.13 Bn | - |
| 3 | Harley-Davidson | 2.81 Bn | 910.35 Mn | 421.12 Mn |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn |
| 5 | Winnebago Industries | 817.02 Mn | 759.92 Mn | 94.90 Mn |
| 6 | Malibu Boats | 497.29 Mn | 422.87 Mn | 52.19 Mn |
| 7 | MasterCraft Boat Holdings | 372.42 Mn | 287.80 Mn | 19.54 Mn |
| 8 | Niu Technologies | 165.70 Mn | -29.42 Mn | 33.95 Mn |
| 9 | Massimo | 42.47 Mn | 37.84 Mn | 7.28 Mn |
| 10 | Gogoro | 39.25 Mn | -29.60 Mn | 15.96 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.55 Bn |
| Mar 31, 2026 | 2.13 Bn |
| Dec 31, 2025 | 2.29 Bn |
| Sep 30, 2025 | 3.30 Bn |
| Jun 30, 2025 | 2.87 Bn |
| Mar 31, 2025 | 3.07 Bn |
| Dec 31, 2024 | 3.75 Bn |
| Sep 30, 2024 | 4.91 Bn |
| Jun 30, 2024 | 4.41 Bn |
| Mar 31, 2024 | 5.88 Bn |
| Dec 31, 2023 | 5.03 Bn |
| Sep 30, 2023 | 4.60 Bn |
| Jun 30, 2023 | 4.99 Bn |
| Mar 31, 2023 | 5.46 Bn |
| Dec 31, 2022 | 6.08 Bn |
| Sep 25, 2022 | 5.49 Bn |
| Jun 26, 2022 | 4.79 Bn |
| Mar 27, 2022 | 5.69 Bn |
| Dec 31, 2021 | 5.80 Bn |
| Sep 26, 2021 | 5.84 Bn |