Harley-Davidson (HOG) Market Capitalization (2009 - 2026)
Harley-Davidson (HOG) reported Market Capitalization of $2.55 billion for Q2 2026, down 11.3% from $2.87 billion a year earlier but up 19.6% from the prior quarter.
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Analysis
Harley-Davidson (HOG) Market Capitalization (2009 - 2026) Analysis & Trends
For FY2025, Harley-Davidson posted Market Capitalization of $2.29 billion, down 38.9% from FY2024.
- Market Capitalization has declined for three consecutive years, with a five-year compound annual growth rate of -16.4% (FY2020 to FY2025).
- By year, Market Capitalization came in at $3.75 billion in FY2024 (-25.4%), $5.03 billion in FY2023 (-17.3%), $6.08 billion in FY2022 (+4.9%) and $5.8 billion in FY2021 (+3.1%).
- Five-year quarterly Market Capitalization spans a low of $2.13 billion in Q1 2026 and a high of $6.08 billion in Q4 2022.
- Year over year, Market Capitalization has now declined in each of the last seven quarters, with an average decline of 26.9% over the last eight quarters.
- The high point for year-over-year Market Capitalization in five years was Q3 2021 (growth of 67.2%); the low point was Q1 2025 (a decline of 47.9%).
- Per Business Quant data, the three quarters before Q2 2026 came in at $2.13 billion (Q1 2026), $2.29 billion (Q4 2025) and $3.3 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Tesla | 1,157.07 Bn | 991.62 Bn | 4.75 Bn |
| 2 | Toyota Motor | 254.94 Bn | -151.80 Bn | 20.95 Bn |
| 3 | Ferrari | 147.58 Bn | 140.03 Bn | 1.18 Bn |
| 4 | Honda Motor | 147.32 Bn | 14.70 Bn | 8.46 Bn |
| 5 | General Motors | 70.77 Bn | -34.10 Bn | 7.33 Bn |
| 6 | Ford Motor | 48.49 Bn | -93.97 Bn | 6.08 Bn |
| 7 | Rivian Automotive | 20.14 Bn | -3.15 Bn | 179.00 Mn |
| 8 | Magna International | 18.12 Bn | 15.68 Bn | 1.61 Bn |
| 9 | Stellantis | 13.39 Bn | -152.61 Bn | 5.55 Bn |
| 10 | Harley-Davidson | 2.57 Bn | -5.98 Bn | 421.12 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.55 Bn |
| Mar 31, 2026 | 2.13 Bn |
| Dec 31, 2025 | 2.29 Bn |
| Sep 30, 2025 | 3.30 Bn |
| Jun 30, 2025 | 2.87 Bn |
| Mar 31, 2025 | 3.07 Bn |
| Dec 31, 2024 | 3.75 Bn |
| Sep 30, 2024 | 4.91 Bn |
| Jun 30, 2024 | 4.41 Bn |
| Mar 31, 2024 | 5.88 Bn |
| Dec 31, 2023 | 5.03 Bn |
| Sep 30, 2023 | 4.60 Bn |
| Jun 30, 2023 | 4.99 Bn |
| Mar 31, 2023 | 5.46 Bn |
| Dec 31, 2022 | 6.08 Bn |
| Sep 25, 2022 | 5.49 Bn |
| Jun 26, 2022 | 4.79 Bn |
| Mar 27, 2022 | 5.69 Bn |
| Dec 31, 2021 | 5.80 Bn |
| Sep 26, 2021 | 5.84 Bn |
API Access
Harley-Davidson Market Capitalization API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=market-capitalization&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "market-capitalization", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=market-capitalization&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();