Harley-Davidson HOG
NYSE HOG
$26.75 -0.43 (-1.58%)
As of: Sep 9, 2026 · 12:05 PM EDT

Harley-Davidson (HOG) Market Capitalization (2009 - 2026)

Harley-Davidson's (HOG) quarterly Market Capitalization came in at $2.5 billion in Q2 2026, down 11.26% year-over-year from $2.9 billion in Q2 2025, and up 19.6% quarter-over-quarter from $2.1 billion in Q1 2026.

Analysis

Harley-Davidson (HOG) Market Capitalization (2009 - 2026) Analysis & Trends

Harley-Davidson has disclosed Market Capitalization across 18 years of filings, most recently posting $2.5 billion for Q2 2026.

  • In Q2 2026, Market Capitalization fell 11.26% year-over-year to $2.5 billion; the TTM figure through Jun 2026 stood at $2.5 billion (down 11.26% YoY), while the FY2025 annual figure was $2.3 billion, down 38.92% from the prior year.
  • Market Capitalization came in at $2.5 billion for Q2 2026 at Harley-Davidson, up from $2.1 billion in the prior quarter.
  • In the past five years, Market Capitalization ranged from a high of $6.1 billion in Q4 2022 to a low of $2.1 billion in Q1 2026.
  • Average Market Capitalization over 5 years is $4.3 billion, with a median of $4.7 billion recorded in 2022.
  • Year-over-year, Market Capitalization climbed 7.78% in 2024 and plunged 47.86% in 2025.
  • Over 5 years, Market Capitalization stood at $6.1 billion in 2022, then decreased by 17.27% to $5.0 billion in 2023, then fell by 25.42% to $3.8 billion in 2024, then slumped by 38.92% to $2.3 billion in 2025, then grew by 11.07% to $2.5 billion in 2026.
  • Per Business Quant data, the three most recent Market Capitalization figures were $2.5 billion in Q2 2026, $2.1 billion in Q1 2026, and $2.3 billion in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Thor Industries 3.79 Bn 3.42 Bn 354.77 Mn
2 Polaris 3.43 Bn 3.13 Bn -
3 Harley-Davidson 2.81 Bn 910.35 Mn 421.12 Mn
4 Brunswick 1.59 Bn 1.28 Bn 437.80 Mn
5 Winnebago Industries 817.02 Mn 759.92 Mn 94.90 Mn
6 Malibu Boats 497.29 Mn 422.87 Mn 52.19 Mn
7 MasterCraft Boat Holdings 372.42 Mn 287.80 Mn 19.54 Mn
8 Niu Technologies 165.70 Mn -29.42 Mn 33.95 Mn
9 Massimo 42.47 Mn 37.84 Mn 7.28 Mn
10 Gogoro 39.25 Mn -29.60 Mn 15.96 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 2.55 Bn
Mar 31, 2026 2.13 Bn
Dec 31, 2025 2.29 Bn
Sep 30, 2025 3.30 Bn
Jun 30, 2025 2.87 Bn
Mar 31, 2025 3.07 Bn
Dec 31, 2024 3.75 Bn
Sep 30, 2024 4.91 Bn
Jun 30, 2024 4.41 Bn
Mar 31, 2024 5.88 Bn
Dec 31, 2023 5.03 Bn
Sep 30, 2023 4.60 Bn
Jun 30, 2023 4.99 Bn
Mar 31, 2023 5.46 Bn
Dec 31, 2022 6.08 Bn
Sep 25, 2022 5.49 Bn
Jun 26, 2022 4.79 Bn
Mar 27, 2022 5.69 Bn
Dec 31, 2021 5.80 Bn
Sep 26, 2021 5.84 Bn