KPIs & Operating Metrics(New)
Growth Metrics

Harley-Davidson (HOG) Gross Profit (2009 - 2026)

Harley-Davidson recorded quarterly Gross Profit of $266.5 million in Q1 2026, up 959.2% quarter-over-quarter from -$31.0 million in Q4 2025, and down 15.0% year-over-year from $313.5 million in Q1 2025.

Harley-Davidson's Gross Profit history runs 18 years deep, the most recent figure standing at $266.5 million for Q1 2026.

  • In Q1 2026, Gross Profit fell 15.0% year-over-year to $266.5 million; the TTM figure through Mar 2026 stood at $1.1 billion (down 14.26% YoY), while the FY2025 annual figure was $862.2 million, down 60.47% from the prior year.
  • Gross Profit came in at $266.5 million for Q1 2026 at Harley-Davidson, up from -$31.0 million in the prior quarter.
  • In the past five years, Gross Profit ranged from a high of $705.9 million in Q1 2024 to a low of -$31.0 million in Q4 2025.
  • A 5-year average of $413.5 million and a median of $411.8 million in 2023 frame the typical range for Gross Profit.
  • Across the five-year window, Gross Profit surged 126.12% in 2022 and plunged 112.51% in 2025, its largest moves.
  • Harley-Davidson's Gross Profit stood at $246.1 million in 2022, then jumped by 71.56% to $422.2 million in 2023, then slumped by 41.27% to $247.9 million in 2024, then plunged by 112.51% to -$31.0 million in 2025, then surged by 959.2% to $266.5 million in 2026.
  • According to Business Quant data, Gross Profit over the past three periods registered $266.5 million, -$31.0 million, and $542.0 million for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Brunswick 5.48 Bn 5.20 Bn 343.60 Mn
2 Thor Industries 4.17 Bn 3.93 Bn 251.25 Mn
3 Polaris 4.05 Bn 3.77 Bn -
4 Brp 3.05 Bn 2.70 Bn 398.91 Mn
5 Patrick Industries 2.94 Bn 2.90 Bn 226.86 Mn
6 Harley-Davidson 2.66 Bn 2.68 Bn 266.45 Mn
7 Lci Industries 2.64 Bn 2.50 Bn 273.67 Mn
8 Winnebago Industries 837.26 Mn 789.86 Mn 85.60 Mn
9 Malibu Boats 526.29 Mn 480.05 Mn 41.28 Mn
10 MasterCraft Boat Holdings 376.07 Mn 291.65 Mn 19.54 Mn

Historic Data

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DateValue
Mar 31, 2026 266.45 Mn
Mar 31, 2026 266.45 Mn
Dec 31, 2025 -31.01 Mn
Dec 31, 2025 -31.01 Mn
Sep 30, 2025 542.03 Mn
Sep 30, 2025 542.03 Mn
Jun 30, 2025 298.87 Mn
Jun 30, 2025 298.87 Mn
Mar 31, 2025 313.46 Mn
Mar 31, 2025 313.46 Mn
Dec 31, 2024 247.94 Mn
Dec 31, 2024 247.94 Mn
Sep 30, 2024 262.63 Mn
Sep 30, 2024 262.63 Mn
Jun 30, 2024 431.34 Mn
Jun 30, 2024 431.34 Mn
Mar 31, 2024 705.93 Mn
Mar 31, 2024 705.93 Mn
Dec 31, 2023 422.18 Mn
Dec 31, 2023 422.18 Mn
Sep 30, 2023 411.78 Mn
Sep 30, 2023 411.78 Mn
Jun 30, 2023 654.90 Mn
Jun 30, 2023 654.90 Mn
Mar 31, 2023 558.29 Mn
Mar 31, 2023 558.29 Mn
Dec 31, 2022 246.09 Mn
Dec 31, 2022 246.09 Mn
Sep 25, 2022 701.92 Mn
Sep 25, 2022 701.92 Mn
Jun 26, 2022 589.37 Mn
Jun 26, 2022 589.37 Mn
Mar 27, 2022 407.64 Mn
Mar 27, 2022 407.64 Mn
Dec 31, 2021 359.41 Mn
Dec 31, 2021 359.41 Mn
Sep 26, 2021 310.43 Mn
Sep 26, 2021 310.43 Mn
Jun 27, 2021 407.05 Mn
Jun 27, 2021 407.05 Mn
Mar 28, 2021 610.89 Mn
Mar 28, 2021 610.89 Mn
Dec 31, 2020 308.79 Mn
Dec 31, 2020 308.79 Mn
Sep 27, 2020 488.89 Mn
Sep 27, 2020 488.89 Mn
Jun 28, 2020 303.58 Mn
Jun 28, 2020 303.58 Mn
Mar 29, 2020 517.38 Mn
Mar 29, 2020 517.38 Mn
Dec 31, 2019 220.64 Mn
Dec 31, 2019 220.64 Mn
Sep 29, 2019 523.64 Mn
Sep 29, 2019 523.64 Mn
Jun 30, 2019 653.35 Mn
Jun 30, 2019 653.35 Mn
Mar 31, 2019 536.18 Mn
Mar 31, 2019 536.18 Mn
Dec 31, 2018 263.54 Mn
Dec 31, 2018 263.54 Mn
Sep 30, 2018 347.37 Mn
Sep 30, 2018 347.37 Mn
Jul 1, 2018 532.06 Mn
Jul 1, 2018 532.06 Mn
Apr 1, 2018 473.73 Mn
Apr 1, 2018 473.73 Mn
Dec 31, 2017 4.37 Bn
Dec 31, 2017 4.37 Bn
Sep 24, 2017 -498.76 Mn
Sep 24, 2017 -498.76 Mn
Jun 25, 2017 -816.14 Mn
Jun 25, 2017 -816.14 Mn
Mar 26, 2017 474.82 Mn
Mar 26, 2017 474.82 Mn
Dec 31, 2016 1.01 Bn
Dec 31, 2016 1.01 Bn
Sep 25, 2016 367.02 Mn
Sep 25, 2016 367.02 Mn
Jun 26, 2016 607.56 Mn
Jun 26, 2016 607.56 Mn
Mar 27, 2016 763.64 Mn
Mar 27, 2016 763.64 Mn
Dec 31, 2015 -512.54 Mn
Dec 31, 2015 -512.54 Mn
Sep 27, 2015 394.04 Mn
Sep 27, 2015 394.04 Mn
Jun 28, 2015 820.82 Mn
Jun 28, 2015 820.82 Mn
Mar 29, 2015 590.28 Mn
Mar 29, 2015 590.28 Mn
Dec 31, 2014 -547.94 Mn
Dec 31, 2014 -547.94 Mn
Sep 28, 2014 394.64 Mn
Sep 28, 2014 394.64 Mn
Jun 29, 2014 -943.75 Mn
Jun 29, 2014 -943.75 Mn
Mar 30, 2014 592.14 Mn
Mar 30, 2014 592.14 Mn
Dec 31, 2013 -549.25 Mn
Dec 31, 2013 -549.25 Mn
Sep 29, 2013 416.33 Mn
Sep 29, 2013 416.33 Mn
Jun 30, 2013 601.90 Mn
Jun 30, 2013 601.90 Mn
Mar 31, 2013 -737.81 Mn
Mar 31, 2013 -737.81 Mn
Dec 31, 2012 -528.98 Mn
Dec 31, 2012 -528.98 Mn
Sep 30, 2012 -550.34 Mn
Sep 30, 2012 -550.34 Mn
Jul 1, 2012 563.82 Mn
Jul 1, 2012 563.82 Mn
Apr 1, 2012 456.51 Mn
Apr 1, 2012 456.51 Mn
Dec 31, 2011 -705.30 Mn
Dec 31, 2011 -705.30 Mn
Sep 25, 2011 -816.08 Mn
Sep 25, 2011 -816.08 Mn
Jun 26, 2011 -870.14 Mn
Jun 26, 2011 -870.14 Mn
Mar 27, 2011 -710.12 Mn
Mar 27, 2011 -710.12 Mn
Dec 31, 2010 -479.71 Mn
Dec 31, 2010 -479.71 Mn
Sep 26, 2010 379.79 Mn
Sep 26, 2010 379.79 Mn
Jun 27, 2010 -564.42 Mn
Jun 27, 2010 -564.42 Mn
Mar 28, 2010 -487.99 Mn
Mar 28, 2010 -487.99 Mn
Dec 31, 2009 -1.24 Bn
Dec 31, 2009 -1.24 Bn
Sep 27, 2009 371.09 Mn
Sep 27, 2009 371.09 Mn
Jun 28, 2009 386.28 Mn
Jun 28, 2009 386.28 Mn
Mar 29, 2009 -699.72 Mn
Mar 29, 2009 -699.72 Mn