Harley-Davidson HOG
NYSE HOG
$27.41 -0.25 (-0.90%)
At close: Aug 20, 2026 · 11:53 AM UTC

Harley-Davidson (HOG) Return on Sales (2009 - 2026)

Harley-Davidson (HOG) posted Return on Sales of 0.0% for Q1 2026, down 97.28% sequentially from 0.01% in Q4 2025, and little changed YoY from 0.0% in Q1 2025.

Harley-Davidson (HOG) Return on Sales (2009 - 2026) Analysis & Trends

Harley-Davidson has reported Return on Sales for 18 years, with the latest figure at 0.0% in Q1 2026.

  • Quarterly Return on Sales changed 0.0% year-over-year to 0.0% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 0.0% (changed 0.0% YoY) and the FY2025 annual result came in at 0.0%, changed 0.0% from the prior year.
  • Return on Sales declined to 0.0% in Q1 2026 per HOG's latest filing, from 0.01% in the prior quarter.
  • Over five years, Return on Sales peaked at 0.01% in Q4 2025 and troughed at 0.0% in Q1 2026.
  • A 5-year average of 0.0% and a median of 0.0% in 2023 frame the typical range for Return on Sales.
  • The widest YoY moves for Return on Sales: up 0 bps in 2022, down 0 bps in 2022.
  • Over 5 years, Return on Sales stood at 0.0% in 2022, then climbed by 27 bps to 0.0% in 2023, then jumped by 1070 bps to 0.0% in 2024, then soared by 124 bps to 0.01% in 2025, then plunged by 97 bps to 0.0% in 2026.
  • According to Business Quant data, Return on Sales over the past three periods registered 0.0%, 0.01%, and 0.0% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) ROS (Qtr)
1 Brp 4.86 Bn 4.30 Bn 409.69 Mn 0.00%
2 Thor Industries 4.10 Bn 3.73 Bn 354.77 Mn 0.00%
3 Polaris 3.67 Bn 3.37 Bn - -
4 Harley-Davidson 2.88 Bn 988.13 Mn 421.12 Mn 0.00%
5 Patrick Industries 2.71 Bn 2.69 Bn 247.58 Mn 0.00%
6 Lci Industries 2.55 Bn 2.33 Bn 301.14 Mn 0.00%
7 Brunswick 1.55 Bn 1.24 Bn 437.80 Mn 0.00%
8 Winnebago Industries 910.98 Mn 853.88 Mn 94.90 Mn 0.00%
9 Malibu Boats 554.56 Mn 504.39 Mn 41.28 Mn 0.00%
10 MasterCraft Boat Holdings 406.15 Mn 321.52 Mn 19.54 Mn 0.00%

Historic Data

Download Data
DateValue
Jun 30, 2026 0.00%
Mar 31, 2026 0.00%
Dec 31, 2025 0.01%
Sep 30, 2025 0.00%
Jun 30, 2025 0.00%
Mar 31, 2025 0.00%
Dec 31, 2024 0.00%
Sep 30, 2024 0.00%
Jun 30, 2024 0.00%
Mar 31, 2024 0.00%
Dec 31, 2023 0.00%
Sep 30, 2023 0.00%
Jun 30, 2023 0.00%
Mar 31, 2023 0.00%
Dec 31, 2022 0.00%
Sep 25, 2022 0.00%
Jun 26, 2022 0.00%
Mar 27, 2022 0.00%
Dec 31, 2021 0.00%
Sep 26, 2021 0.00%