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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInventory AverageInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Harley-Davidson (HOG) Return on Sales (2016 - 2025)

Harley-Davidson's Return on Sales history spans 17 years, with the latest figure at 2.53% for Q4 2025.

  • For Q4 2025, Return on Sales rose 137.0% year-over-year to 2.53%; the TTM value through Dec 2025 reached 0.09%, down 2.0%, while the annual FY2025 figure was 0.09%, 2.0% down from the prior year.
  • Return on Sales for Q4 2025 was 2.53% at Harley-Davidson, up from 0.35% in the prior quarter.
  • Across five years, Return on Sales topped out at 2.53% in Q4 2025 and bottomed at 0.02% in Q4 2023.
  • The 5-year median for Return on Sales is 0.15% (2022), against an average of 0.31%.
  • The largest annual shift saw Return on Sales tumbled -145bps in 2021 before it soared 137bps in 2025.
  • A 5-year view of Return on Sales shows it stood at 0.03% in 2021, then surged by 186bps to 0.08% in 2022, then tumbled by -71bps to 0.02% in 2023, then skyrocketed by 5145bps to 1.16% in 2024, then skyrocketed by 118bps to 2.53% in 2025.
  • Per Business Quant, the three most recent readings for HOG's Return on Sales are 2.53% (Q4 2025), 0.35% (Q3 2025), and 0.08% (Q2 2025).