Harley-Davidson (HOG) Net Margin (2009 - 2026)
Harley-Davidson (HOG) posted Net Margin of 2.06% for Q1 2026, down 97.28% sequentially from 75.74% in Q4 2025, and down 1001.0% YoY from 0.23% in Q1 2025.
Harley-Davidson (HOG) Net Margin (2009 - 2026) Analysis & Trends
Harley-Davidson has reported Net Margin for 17 years, with the latest figure at 2.06% in Q1 2026.
- Quarterly Net Margin fell 1001.0% year-over-year to 2.06% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 6.97% (down 364.0% YoY) and the FY2025 annual result came in at 9.13%, down 160.0% from the prior year.
- Net Margin fell to 2.06% in Q1 2026 per HOG's latest filing, from 75.74% in the prior quarter.
- Over five years, Net Margin peaked at 75.74% in Q4 2025 and troughed at 2.06% in Q1 2026.
- A 5-year average of 17.93% and a median of 15.03% in 2023 frame the typical range for Net Margin.
- The sharpest annual moves came in 2025 and 2026: Net Margin jumped 4200 bps in 2025, then plunged 1001 bps in 2026.
- Over 5 years, Net Margin stood at 2.27% in 2022, then grew by 27 bps to 2.89% in 2023, then jumped by 1070 bps to 33.75% in 2024, then soared by 124 bps to 75.74% in 2025, then plunged by 97 bps to 2.06% in 2026.
- According to Business Quant data, Net Margin over the past three periods registered 2.06%, 75.74%, and 27.98% for Q1 2026, Q4 2025, and Q3 2025 respectively.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Brp | 4.86 Bn | 4.30 Bn | 409.69 Mn | 5.41% |
| 2 | Thor Industries | 4.10 Bn | 3.73 Bn | 354.77 Mn | 3.43% |
| 3 | Polaris | 3.67 Bn | 3.37 Bn | - | - |
| 4 | Harley-Davidson | 2.88 Bn | 987.60 Mn | 421.12 Mn | 6.42% |
| 5 | Patrick Industries | 2.72 Bn | 2.69 Bn | 247.58 Mn | 4.17% |
| 6 | Lci Industries | 2.55 Bn | 2.33 Bn | 301.14 Mn | 6.93% |
| 7 | Brunswick | 1.55 Bn | 1.24 Bn | 437.80 Mn | 8.56% |
| 8 | Winnebago Industries | 912.25 Mn | 855.15 Mn | 94.90 Mn | 2.08% |
| 9 | Malibu Boats | 554.56 Mn | 504.39 Mn | 41.28 Mn | -1.03% |
| 10 | MasterCraft Boat Holdings | 406.15 Mn | 321.52 Mn | 19.54 Mn | -0.95% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 6.42% |
| Mar 31, 2026 | 2.06% |
| Dec 31, 2025 | 75.74% |
| Sep 30, 2025 | 27.98% |
| Jun 30, 2025 | 10.07% |
| Mar 31, 2025 | 12.06% |
| Dec 31, 2024 | 33.75% |
| Sep 30, 2024 | 10.08% |
| Jun 30, 2024 | 15.89% |
| Mar 31, 2024 | 13.43% |
| Dec 31, 2023 | 2.89% |
| Sep 30, 2023 | 15.03% |
| Jun 30, 2023 | 12.03% |
| Mar 31, 2023 | 19.28% |
| Dec 31, 2022 | 2.27% |
| Sep 25, 2022 | 18.18% |
| Jun 26, 2022 | 17.04% |
| Mar 27, 2022 | 17.07% |
| Dec 31, 2021 | 2.64% |
| Sep 26, 2021 | 14.04% |