Harley-Davidson (HOG) Net Margin (2009 - 2026)
Harley-Davidson recorded quarterly Net Margin of 2.27% in Q1 2026, up 103.14% quarter-over-quarter from 72.35% in Q4 2025, and down 979.0% year-over-year from 0.26% in Q1 2025.
Harley-Davidson's Net Margin history runs 17 years deep, the most recent figure standing at 2.27% for Q1 2026.
- In Q1 2026, Net Margin fell 979.0% year-over-year to 2.27%; the TTM figure through Mar 2026 stood at 5.79% (down 278.0% YoY), while the FY2025 annual figure was 9.13%, up 55.0% from the prior year.
- Net Margin came in at 2.27% for Q1 2026 at Harley-Davidson, up from 72.35% in the prior quarter.
- In the past five years, Net Margin ranged from a high of 27.98% in Q3 2025 to a low of 72.35% in Q4 2025.
- A 5-year average of 6.22% and a median of 13.16% in 2024 frame the typical range for Net Margin.
- On a YoY basis, Net Margin climbed as much as 1482 bps in 2025 and fell as far as 5512 bps in 2025.
- Harley-Davidson's Net Margin stood at 4.28% in 2022, then sank by 48 bps to 2.21% in 2023, then tumbled by 879 bps to 17.22% in 2024, then tumbled by 320 bps to 72.35% in 2025, then jumped by 103 bps to 2.27% in 2026.
- According to Business Quant data, Net Margin over the past three periods registered 2.27%, 72.35%, and 27.98% for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Brunswick | 5.48 Bn | 5.20 Bn | 343.60 Mn | - |
| 2 | Thor Industries | 4.17 Bn | 3.93 Bn | 251.25 Mn | 0.69% |
| 3 | Polaris | 4.05 Bn | 3.77 Bn | - | - |
| 4 | Brp | 3.05 Bn | 2.70 Bn | 398.91 Mn | 0.04% |
| 5 | Patrick Industries | 2.94 Bn | 2.90 Bn | 226.86 Mn | 3.96% |
| 6 | Harley-Davidson | 2.66 Bn | 2.68 Bn | 266.45 Mn | 2.27% |
| 7 | Lci Industries | 2.64 Bn | 2.50 Bn | 273.67 Mn | 5.77% |
| 8 | Winnebago Industries | 837.26 Mn | 789.86 Mn | 85.60 Mn | 0.73% |
| 9 | Malibu Boats | 526.29 Mn | 480.05 Mn | 41.28 Mn | -1.03% |
| 10 | MasterCraft Boat Holdings | 376.07 Mn | 291.65 Mn | 19.54 Mn | -0.03% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.27% |
| Dec 31, 2025 | -72.35% |
| Sep 30, 2025 | 27.98% |
| Jun 30, 2025 | 10.07% |
| Mar 31, 2025 | 12.06% |
| Dec 31, 2024 | -17.22% |
| Sep 30, 2024 | 13.16% |
| Jun 30, 2024 | 15.89% |
| Mar 31, 2024 | 13.43% |
| Dec 31, 2023 | 2.21% |
| Sep 30, 2023 | 15.03% |
| Jun 30, 2023 | 12.03% |
| Mar 31, 2023 | 19.28% |
| Dec 31, 2022 | 4.28% |
| Sep 25, 2022 | 15.84% |
| Jun 26, 2022 | 14.69% |
| Mar 27, 2022 | 17.07% |
| Dec 31, 2021 | 2.12% |
| Sep 26, 2021 | 14.04% |
| Jun 27, 2021 | 15.50% |
| Mar 28, 2021 | 18.22% |
| Dec 31, 2020 | -13.29% |
| Sep 27, 2020 | 10.31% |
| Jun 28, 2020 | -10.66% |
| Mar 29, 2020 | 5.37% |
| Dec 31, 2019 | 1.55% |
| Sep 29, 2019 | 6.80% |
| Jun 30, 2019 | 11.98% |
| Mar 31, 2019 | 9.24% |
| Dec 31, 2018 | 0.05% |
| Sep 30, 2018 | 10.13% |
| Jul 1, 2018 | 15.89% |
| Apr 1, 2018 | 12.82% |
| Dec 31, 2017 | 0.16% |
| Sep 24, 2017 | 36.08% |
| Jun 25, 2017 | 137.67% |
| Mar 26, 2017 | 14.03% |
| Dec 31, 2016 | 2.85% |
| Sep 25, 2016 | 10.45% |
| Jun 26, 2016 | 16.79% |
| Mar 27, 2016 | 14.31% |
| Dec 31, 2015 | 24.30% |
| Sep 27, 2015 | 12.31% |
| Jun 28, 2015 | 16.43% |
| Mar 29, 2015 | 17.86% |
| Dec 31, 2014 | 44.08% |
| Sep 28, 2014 | 13.27% |
| Jun 29, 2014 | 212.85% |
| Mar 30, 2014 | 16.92% |
| Dec 31, 2013 | 47.64% |
| Sep 29, 2013 | 13.78% |
| Jun 30, 2013 | 16.66% |
| Mar 31, 2013 | 142.74% |
| Dec 31, 2011 | 4,970.39% |
| Dec 31, 2010 | -2.83% |
| Sep 26, 2010 | -0.45% |
| Jun 27, 2010 | -39.21% |
| Mar 28, 2010 | -20.85% |
| Dec 31, 2009 | -22.89% |
| Sep 27, 2009 | 19.33% |
| Jun 28, 2009 | 15.93% |
| Mar 29, 2009 | -10.23% |