Harley-Davidson (HOG) EBITDA Margin (2011 - 2026)
Harley-Davidson (HOG) reported EBITDA Margin of 9.64% for Q2 2026, down 2.06 percentage points from 11.69% a year earlier but up 3.87 percentage points from the prior quarter.
Powered by 
Analysis
Harley-Davidson (HOG) EBITDA Margin (2011 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Harley-Davidson's EBITDA Margin came in at 9.20%, up 1.43 percentage points year-over-year; for FY2025, it was 12.50%, up 1.37 percentage points from FY2024.
- EBITDA Margin has a five-year change of +7.68 percentage points (FY2020 to FY2025).
- By year, EBITDA Margin came in at 11.13% in FY2024 (-4.93 pp), 16.06% in FY2023 (-2.38 pp), 18.44% in FY2022 (-0.09 pp) and 18.53% in FY2021 (+13.71 pp).
- Five-year quarterly EBITDA Margin spans a low of -63.49% in Q4 2025 and a high of 38.71% in Q3 2025.
- Year over year, EBITDA Margin has now declined in each of the last three quarters, with an average year-over-year change of -7.84 percentage points over the last eight quarters.
- The high point for year-over-year EBITDA Margin in five years was Q3 2025 (a gain of 26.11 percentage points); the low point was Q4 2025 (a drop of 41.35 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 5.77% (Q1 2026), -63.49% (Q4 2025) and 38.71% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,148.52 Bn | 983.08 Bn | 4.75 Bn | 7.14% |
| 2 | Toyota Motor | 242.17 Bn | -164.57 Bn | 20.95 Bn | 12.61% |
| 3 | Ferrari | 145.86 Bn | 138.30 Bn | 1.18 Bn | 39.00% |
| 4 | Honda Motor | 143.38 Bn | 10.76 Bn | 8.46 Bn | - |
| 5 | General Motors | 67.56 Bn | -37.30 Bn | 7.33 Bn | 5.74% |
| 6 | Ford Motor | 47.24 Bn | -95.23 Bn | 6.08 Bn | 5.18% |
| 7 | Rivian Automotive | 20.35 Bn | -2.94 Bn | 179.00 Mn | -36.13% |
| 8 | Magna International | 17.85 Bn | 15.41 Bn | 1.61 Bn | - |
| 9 | Stellantis | 12.63 Bn | -153.36 Bn | 5.55 Bn | 5.28% |
| 10 | Harley-Davidson | 2.54 Bn | -6.01 Bn | 421.12 Mn | 9.64% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.64% |
| Mar 31, 2026 | 5.77% |
| Dec 31, 2025 | -63.49% |
| Sep 30, 2025 | 38.71% |
| Jun 30, 2025 | 11.69% |
| Mar 31, 2025 | 15.21% |
| Dec 31, 2024 | -22.14% |
| Sep 30, 2024 | 12.60% |
| Jun 30, 2024 | 17.29% |
| Mar 31, 2024 | 17.61% |
| Dec 31, 2023 | 2.31% |
| Sep 30, 2023 | 16.12% |
| Jun 30, 2023 | 17.93% |
| Mar 31, 2023 | 22.58% |
| Dec 31, 2022 | 3.57% |
| Sep 25, 2022 | 22.82% |
| Jun 26, 2022 | 21.49% |
| Mar 27, 2022 | 21.97% |
| Dec 31, 2021 | 3.48% |
| Sep 26, 2021 | 17.97% |
API Access
Harley-Davidson EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();