Harley-Davidson (HOG) Net Margin (2009 - 2026)
Harley-Davidson (HOG) reported Net Margin of 6.49% for Q2 2026, down 1.74 percentage points from 8.23% a year earlier but up 4.37 percentage points from the prior quarter.
Powered by 
Analysis
Harley-Davidson (HOG) Net Margin (2009 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Harley-Davidson's Net Margin came in at 4.78%, down 0.65 percentage points year-over-year; for FY2025, it was 7.57%, down 1.21 percentage points from FY2024.
- Net Margin has declined for three consecutive years, though with a five-year change of +7.54 percentage points (FY2020 to FY2025).
- By year, Net Margin came in at 8.78% in FY2024 (-3.33 pp), 12.11% in FY2023 (-0.78 pp), 12.88% in FY2022 (+0.70 pp) and 12.18% in FY2021 (+12.15 pp).
- Five-year quarterly Net Margin spans a low of -56.29% in Q4 2025 and a high of 28.15% in Q3 2025.
- Year over year, Net Margin has now declined in each of the last three quarters, with an average year-over-year change of -7.74 percentage points over the last eight quarters.
- The high point for year-over-year Net Margin in five years was Q3 2025 (a gain of 17.80 percentage points); the low point was Q4 2025 (a drop of 39.29 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 2.11% (Q1 2026), -56.29% (Q4 2025) and 28.15% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,208.58 Bn | 1,034.61 Bn | 4.75 Bn | 3.95% |
| 2 | Ferrari | 71.33 Bn | 63.82 Bn | 1.18 Bn | 23.85% |
| 3 | General Motors | 68.96 Bn | -37.55 Bn | 7.33 Bn | 2.68% |
| 4 | Ford Motor | 48.34 Bn | -94.15 Bn | 6.08 Bn | -2.75% |
| 5 | Honda Motor | 45.65 Bn | -104.16 Bn | 8.46 Bn | 7.44% |
| 6 | Toyota Motor | 24.76 Bn | -381.74 Bn | 20.95 Bn | 10.92% |
| 7 | Magna International | 18.69 Bn | 12.72 Bn | 1.61 Bn | 4.27% |
| 8 | Rivian Automotive | 16.48 Bn | -6.83 Bn | 179.00 Mn | -50.24% |
| 9 | Stellantis | 12.48 Bn | -152.16 Bn | 5.55 Bn | 0.61% |
| 10 | Harley-Davidson | 2.85 Bn | -5.72 Bn | 421.12 Mn | 6.49% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.49% |
| Mar 31, 2026 | 2.11% |
| Dec 31, 2025 | -56.29% |
| Sep 30, 2025 | 28.15% |
| Jun 30, 2025 | 8.23% |
| Mar 31, 2025 | 10.01% |
| Dec 31, 2024 | -17.00% |
| Sep 30, 2024 | 10.35% |
| Jun 30, 2024 | 13.48% |
| Mar 31, 2024 | 13.58% |
| Dec 31, 2023 | 2.45% |
| Sep 30, 2023 | 12.82% |
| Jun 30, 2023 | 12.32% |
| Mar 31, 2023 | 17.00% |
| Dec 31, 2022 | 3.67% |
| Sep 25, 2022 | 15.84% |
| Jun 26, 2022 | 14.69% |
| Mar 27, 2022 | 14.88% |
| Dec 31, 2021 | 2.12% |
| Sep 26, 2021 | 11.94% |
API Access
Harley-Davidson Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();