KPIs & Operating Metrics(New)
Growth Metrics

Harley-Davidson (HOG) Operating Margin (2009 - 2026)

Harley-Davidson recorded quarterly Operating Margin of 2.22% in Q1 2026, up 102.4% quarter-over-quarter from 92.45% in Q4 2025, and down 1259.0% year-over-year from 0.19% in Q1 2025.

Harley-Davidson's Operating Margin history runs 18 years deep, the most recent figure standing at 2.22% for Q1 2026.

  • In Q1 2026, Operating Margin fell 1259.0% year-over-year to 2.22%; the TTM figure through Mar 2026 stood at 6.5% (down 134.0% YoY), while the FY2025 annual figure was 10.73%, up 270.0% from the prior year.
  • Operating Margin came in at 2.22% for Q1 2026 at Harley-Davidson, up from 92.45% in the prior quarter.
  • In the past five years, Operating Margin ranged from a high of 35.41% in Q3 2025 to a low of 92.45% in Q4 2025.
  • A 5-year average of 6.03% and a median of 15.21% in 2024 frame the typical range for Operating Margin.
  • On a YoY basis, Operating Margin climbed as much as 2341 bps in 2025 and fell as far as 6433 bps in 2025.
  • Harley-Davidson's Operating Margin stood at 0.4% in 2022, then slumped by 602 bps to 2.01% in 2023, then plunged by 1300 bps to 28.12% in 2024, then tumbled by 229 bps to 92.45% in 2025, then surged by 102 bps to 2.22% in 2026.
  • According to Business Quant data, Operating Margin over the past three periods registered 2.22%, 92.45%, and 35.41% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Operating Margin (Qtr)
1 Brunswick 5.48 Bn 5.20 Bn 343.60 Mn 3.65%
2 Thor Industries 4.17 Bn 3.93 Bn 251.25 Mn 1.85%
3 Polaris 4.05 Bn 3.77 Bn - -
4 Brp 3.05 Bn 2.70 Bn 398.91 Mn 0.51%
5 Patrick Industries 2.94 Bn 2.90 Bn 226.86 Mn 6.49%
6 Harley-Davidson 2.66 Bn 2.68 Bn 266.45 Mn 2.22%
7 Lci Industries 2.64 Bn 2.50 Bn 273.67 Mn 8.73%
8 Winnebago Industries 837.26 Mn 789.86 Mn 85.60 Mn 1.79%
9 Malibu Boats 526.29 Mn 480.05 Mn 41.28 Mn -0.81%
10 MasterCraft Boat Holdings 376.07 Mn 291.65 Mn 19.54 Mn -1.66%

Historic Data

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DateValue
Mar 31, 2026 2.22%
Dec 31, 2025 -92.45%
Sep 30, 2025 35.41%
Jun 30, 2025 10.71%
Mar 31, 2025 14.80%
Dec 31, 2024 -28.12%
Sep 30, 2024 12.01%
Jun 30, 2024 17.79%
Mar 31, 2024 15.21%
Dec 31, 2023 -2.01%
Sep 30, 2023 16.04%
Jun 30, 2023 15.31%
Mar 31, 2023 23.61%
Dec 31, 2022 0.40%
Sep 25, 2022 20.55%
Jun 26, 2022 18.90%
Mar 27, 2022 22.19%
Dec 31, 2021 -0.72%
Sep 26, 2021 17.60%
Jun 27, 2021 21.06%
Mar 28, 2021 24.34%
Dec 31, 2020 -16.49%
Sep 27, 2020 11.83%
Jun 28, 2020 -13.42%
Mar 29, 2020 8.28%
Dec 31, 2019 6.74%
Sep 29, 2019 9.42%
Jun 30, 2019 15.70%
Mar 31, 2019 12.07%
Dec 31, 2018 6.62%
Sep 30, 2018 5.85%
Jul 1, 2018 5.28%
Apr 1, 2018 12.67%
Dec 31, 2017 1.95%
Sep 24, 2017 49.94%
Jun 25, 2017 212.35%
Mar 26, 2017 21.76%
Dec 31, 2016 4.03%
Sep 25, 2016 16.34%
Jun 26, 2016 24.69%
Mar 27, 2016 22.22%
Dec 31, 2015 3.69%
Sep 27, 2015 18.93%
Jun 28, 2015 25.35%
Mar 29, 2015 27.15%
Dec 31, 2014 36.92%
Sep 28, 2014 6.88%
Jun 29, 2014 44.71%
Mar 30, 2014 4.02%
Dec 31, 2013 38.72%
Sep 29, 2013 6.45%
Jun 30, 2013 21.92%
Mar 31, 2013 176.31%
Dec 31, 2012 33.20%
Sep 30, 2012 89.89%
Jul 1, 2012 5.22%
Apr 1, 2012 16.34%
Dec 31, 2011 8,996.88%
Sep 25, 2011 19,687.52%
Jun 26, 2011 22,535.05%
Mar 27, 2011 18,155.88%
Dec 31, 2010 22.08%
Sep 26, 2010 14.02%
Jun 27, 2010 125.94%
Mar 28, 2010 89.98%
Dec 31, 2009 -14.50%
Sep 27, 2009 50.84%
Jun 28, 2009 57.07%
Mar 29, 2009 231.42%