Harley-Davidson HOG
NYSE HOG
$27.52 -0.14 (-0.51%)
At close: Aug 20, 2026 · 1:45 PM UTC

Harley-Davidson (HOG) Operating Margin (2009 - 2026)

Harley-Davidson (HOG) posted Operating Margin of 2.0% for Q1 2026, down 97.93% sequentially from 96.79% in Q4 2025, and down 1280.0% YoY from 0.17% in Q1 2025.

Harley-Davidson (HOG) Operating Margin (2009 - 2026) Analysis & Trends

Harley-Davidson has reported Operating Margin for 18 years, with the latest figure at 2.0% in Q1 2026.

  • Quarterly Operating Margin fell 1280.0% year-over-year to 2.0% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 7.83% (down 187.0% YoY) and the FY2025 annual result came in at 10.73%, up 68.0% from the prior year.
  • Operating Margin retreated to 2.0% in Q1 2026 per HOG's latest filing, from 96.79% in the prior quarter.
  • Over five years, Operating Margin peaked at 96.79% in Q4 2025 and troughed at 2.62% in Q4 2023.
  • A 5-year average of 22.19% and a median of 16.04% in 2023 frame the typical range for Operating Margin.
  • The sharpest annual moves came in 2024 and 2026: Operating Margin surged 5772 bps in 2024, then slumped 1280 bps in 2026.
  • Over 5 years, Operating Margin stood at 0.21% in 2022, then tumbled by 1334 bps to 2.62% in 2023, then jumped by 2202 bps to 55.1% in 2024, then jumped by 76 bps to 96.79% in 2025, then slumped by 98 bps to 2.0% in 2026.
  • According to Business Quant data, Operating Margin over the past three periods registered 2.0%, 96.79%, and 35.41% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Operating Margin (Qtr)
1 Brp 4.89 Bn 4.33 Bn 409.69 Mn 9.43%
2 Thor Industries 4.09 Bn 3.71 Bn 354.77 Mn 4.45%
3 Polaris 3.69 Bn 3.39 Bn - -
4 Harley-Davidson 2.89 Bn 996.54 Mn 421.12 Mn 6.18%
5 Patrick Industries 2.70 Bn 2.68 Bn 247.58 Mn 7.40%
6 Lci Industries 2.54 Bn 2.32 Bn 301.14 Mn 9.91%
7 Brunswick 1.55 Bn 1.24 Bn 437.80 Mn 8.31%
8 Winnebago Industries 908.43 Mn 851.33 Mn 94.90 Mn 3.29%
9 Malibu Boats 552.37 Mn 502.20 Mn 41.28 Mn -0.81%
10 MasterCraft Boat Holdings 404.05 Mn 319.43 Mn 19.54 Mn -1.66%

Historic Data

Download Data
DateValue
Jun 30, 2026 6.18%
Mar 31, 2026 2.00%
Dec 31, 2025 96.79%
Sep 30, 2025 35.41%
Jun 30, 2025 10.71%
Mar 31, 2025 14.80%
Dec 31, 2024 55.10%
Sep 30, 2024 9.19%
Jun 30, 2024 17.79%
Mar 31, 2024 15.21%
Dec 31, 2023 -2.62%
Sep 30, 2023 16.04%
Jun 30, 2023 15.31%
Mar 31, 2023 23.61%
Dec 31, 2022 0.21%
Sep 25, 2022 23.57%
Jun 26, 2022 21.92%
Mar 27, 2022 22.19%
Dec 31, 2021 -0.90%
Sep 26, 2021 17.60%