KPIs & Operating Metrics(New)
Growth Metrics

Harley-Davidson (HOG) Assets Average (2009 - 2026)

Harley-Davidson recorded quarterly Assets Average of $7.6 billion in Q1 2026, down 17.84% quarter-over-quarter from $9.3 billion in Q4 2025, and down 36.98% year-over-year from $12.1 billion in Q1 2025.

Harley-Davidson's Assets Average history runs 18 years deep, the most recent figure standing at $7.6 billion for Q1 2026.

  • In Q1 2026, Assets Average fell 36.98% year-over-year to $7.6 billion; the TTM figure through Mar 2026 stood at $7.6 billion (down 36.98% YoY), while the FY2025 annual figure was $10.0 billion, down 17.05% from the prior year.
  • Assets Average came in at $7.6 billion for Q1 2026 at Harley-Davidson, down from $9.3 billion in the prior quarter.
  • In the past five years, Assets Average ranged from a high of $12.9 billion in Q3 2024 to a low of $7.6 billion in Q1 2026.
  • A 5-year average of $11.6 billion and a median of $12.0 billion in 2022 frame the typical range for Assets Average.
  • Across the five-year window, Assets Average increased 8.78% in 2022 and plunged 36.98% in 2026, its largest moves.
  • Harley-Davidson's Assets Average stood at $11.7 billion in 2022, then advanced by 5.05% to $12.3 billion in 2023, then climbed by 1.24% to $12.5 billion in 2024, then slipped by 25.28% to $9.3 billion in 2025, then retreated by 17.84% to $7.6 billion in 2026.
  • According to Business Quant data, Assets Average over the past three periods registered $7.6 billion, $9.3 billion, and $11.3 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Assets Avg. (Qtr)
1 Brunswick 5.48 Bn 5.20 Bn 343.60 Mn 5.41 Bn
2 Thor Industries 4.17 Bn 3.93 Bn 251.25 Mn 7.00 Bn
3 Polaris 4.05 Bn 3.77 Bn - 5.07 Bn
4 Brp 3.05 Bn 2.70 Bn 398.91 Mn 11.50 Bn
5 Patrick Industries 2.94 Bn 2.90 Bn 226.86 Mn 3.15 Bn
6 Harley-Davidson 2.66 Bn 2.68 Bn 266.45 Mn 7.65 Bn
7 Lci Industries 2.64 Bn 2.50 Bn 273.67 Mn 3.20 Bn
8 Winnebago Industries 837.26 Mn 789.86 Mn 85.60 Mn 2.09 Bn
9 Malibu Boats 526.29 Mn 480.05 Mn 41.28 Mn 861.25 Mn
10 MasterCraft Boat Holdings 376.07 Mn 291.65 Mn 19.54 Mn 268.77 Mn

Historic Data

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DateValue
Mar 31, 2026 7.65 Bn
Dec 31, 2025 9.31 Bn
Sep 30, 2025 11.31 Bn
Jun 30, 2025 12.22 Bn
Mar 31, 2025 12.13 Bn
Dec 31, 2024 12.45 Bn
Sep 30, 2024 12.89 Bn
Jun 30, 2024 12.55 Bn
Mar 31, 2024 12.24 Bn
Dec 31, 2023 12.30 Bn
Sep 30, 2023 12.24 Bn
Jun 30, 2023 12.02 Bn
Mar 31, 2023 11.76 Bn
Dec 31, 2022 11.71 Bn
Sep 25, 2022 12.02 Bn
Jun 26, 2022 11.51 Bn
Mar 27, 2022 10.97 Bn
Dec 31, 2021 11.13 Bn
Sep 26, 2021 11.05 Bn
Jun 27, 2021 11.12 Bn
Mar 28, 2021 11.67 Bn
Dec 31, 2020 12.27 Bn
Sep 27, 2020 12.84 Bn
Jun 28, 2020 12.15 Bn
Mar 29, 2020 10.83 Bn
Dec 31, 2019 10.55 Bn
Sep 29, 2019 10.66 Bn
Jun 30, 2019 10.66 Bn
Mar 31, 2019 10.62 Bn
Dec 31, 2018 10.58 Bn
Sep 30, 2018 10.52 Bn
Jul 1, 2018 10.41 Bn
Apr 1, 2018 10.13 Bn
Dec 31, 2017 10.03 Bn
Sep 24, 2017 10.29 Bn
Jun 25, 2017 10.38 Bn
Mar 26, 2017 10.09 Bn
Dec 31, 2016 10.05 Bn
Sep 25, 2016 10.28 Bn
Jun 26, 2016 10.41 Bn
Mar 27, 2016 10.22 Bn
Dec 31, 2015 10.34 Bn
Sep 27, 2015 10.63 Bn
Jun 28, 2015 10.40 Bn
Mar 29, 2015 9.88 Bn
Dec 31, 2014 9.77 Bn
Sep 28, 2014 10.05 Bn
Jun 29, 2014 9.90 Bn
Mar 30, 2014 9.57 Bn
Dec 31, 2013 9.44 Bn
Sep 29, 2013 9.60 Bn
Jun 30, 2013 9.52 Bn
Mar 31, 2013 9.25 Bn
Dec 31, 2012 9.59 Bn
Sep 30, 2012 9.67 Bn
Jul 1, 2012 9.46 Bn
Apr 1, 2012 9.64 Bn
Dec 31, 2011 9.69 Bn
Sep 25, 2011 9.53 Bn
Jun 26, 2011 9.38 Bn
Mar 27, 2011 9.42 Bn
Dec 31, 2010 9.74 Bn
Sep 26, 2010 10.13 Bn
Jun 27, 2010 10.46 Bn
Mar 28, 2010 9.93 Bn
Dec 31, 2009 9.25 Bn
Sep 27, 2009 9.06 Bn
Jun 28, 2009 8.69 Bn
Mar 29, 2009 8.22 Bn