Harley-Davidson (HOG) Assets Average (2009 - 2026)
Harley-Davidson's (HOG) quarterly Assets Average came in at $7.2 billion in Q2 2026, down 40.69% year-over-year from $12.2 billion in Q2 2025, and down 5.23% quarter-over-quarter from $7.6 billion in Q1 2026.
Analysis
Harley-Davidson (HOG) Assets Average (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed Assets Average across 18 years of filings, most recently posting $7.2 billion for Q2 2026.
- In Q2 2026, Assets Average fell 40.69% year-over-year to $7.2 billion; the TTM figure through Jun 2026 stood at $7.2 billion (down 40.69% YoY), while the FY2025 annual figure was $10.0 billion, down 17.05% from the prior year.
- Assets Average came in at $7.2 billion for Q2 2026 at Harley-Davidson, down from $7.6 billion in the prior quarter.
- In the past five years, Assets Average ranged from a high of $12.9 billion in Q3 2024 to a low of $7.2 billion in Q2 2026.
- Average Assets Average over 5 years is $11.4 billion, with a median of $12.0 billion recorded in 2022.
- Year-over-year, Assets Average increased 8.78% in 2022 and sank 40.69% in 2026.
- Over 5 years, Assets Average stood at $11.7 billion in 2022, then gained by 5.05% to $12.3 billion in 2023, then advanced by 1.24% to $12.5 billion in 2024, then decreased by 25.28% to $9.3 billion in 2025, then decreased by 22.14% to $7.2 billion in 2026.
- Per Business Quant data, the three most recent Assets Average figures were $7.2 billion in Q2 2026, $7.6 billion in Q1 2026, and $9.3 billion in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Assets Avg. (Qtr) |
|---|---|---|---|---|---|
| 1 | Thor Industries | 3.79 Bn | 3.42 Bn | 354.77 Mn | 7.09 Bn |
| 2 | Polaris | 3.43 Bn | 3.13 Bn | - | 5.22 Bn |
| 3 | Harley-Davidson | 2.81 Bn | 910.35 Mn | 421.12 Mn | 7.25 Bn |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn | 5.51 Bn |
| 5 | Winnebago Industries | 817.02 Mn | 759.92 Mn | 94.90 Mn | 2.05 Bn |
| 6 | Malibu Boats | 497.29 Mn | 422.87 Mn | 52.19 Mn | 1.00 Bn |
| 7 | MasterCraft Boat Holdings | 372.42 Mn | 287.80 Mn | 19.54 Mn | 268.77 Mn |
| 8 | Niu Technologies | 165.70 Mn | -29.42 Mn | 33.95 Mn | 484.87 Mn |
| 9 | Massimo | 42.47 Mn | 37.84 Mn | 7.28 Mn | 46.50 Mn |
| 10 | Gogoro | 39.25 Mn | -29.60 Mn | 15.96 Mn | 582.65 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 7.25 Bn |
| Mar 31, 2026 | 7.65 Bn |
| Dec 31, 2025 | 9.31 Bn |
| Sep 30, 2025 | 11.31 Bn |
| Jun 30, 2025 | 12.22 Bn |
| Mar 31, 2025 | 12.13 Bn |
| Dec 31, 2024 | 12.45 Bn |
| Sep 30, 2024 | 12.89 Bn |
| Jun 30, 2024 | 12.55 Bn |
| Mar 31, 2024 | 12.24 Bn |
| Dec 31, 2023 | 12.30 Bn |
| Sep 30, 2023 | 12.24 Bn |
| Jun 30, 2023 | 12.02 Bn |
| Mar 31, 2023 | 11.76 Bn |
| Dec 31, 2022 | 11.71 Bn |
| Sep 25, 2022 | 12.02 Bn |
| Jun 26, 2022 | 11.51 Bn |
| Mar 27, 2022 | 10.97 Bn |
| Dec 31, 2021 | 11.13 Bn |
| Sep 26, 2021 | 11.05 Bn |