Harley-Davidson HOG
NYSE HOG
$27.28 -0.38 (-1.37%)
At close: Aug 20, 2026 · 10:48 AM UTC

Harley-Davidson (HOG) Assets Average (2009 - 2026)

Harley-Davidson (HOG) posted Assets Average of $7.6 billion for Q1 2026, down 17.84% sequentially from $9.3 billion in Q4 2025, and down 36.98% YoY from $12.1 billion in Q1 2025.

Harley-Davidson (HOG) Assets Average (2009 - 2026) Analysis & Trends

Harley-Davidson has reported Assets Average for 18 years, with the latest figure at $7.6 billion in Q1 2026.

  • Quarterly Assets Average fell 36.98% year-over-year to $7.6 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $7.6 billion (down 36.98% YoY) and the FY2025 annual result came in at $10.0 billion, down 17.05% from the prior year.
  • Assets Average eased to $7.6 billion in Q1 2026 per HOG's latest filing, from $9.3 billion in the prior quarter.
  • Over five years, Assets Average peaked at $12.9 billion in Q3 2024 and troughed at $7.6 billion in Q1 2026.
  • A 5-year average of $11.6 billion and a median of $12.0 billion in 2022 frame the typical range for Assets Average.
  • The sharpest annual moves came in 2022 and 2026: Assets Average rose 8.78% in 2022, then sank 36.98% in 2026.
  • Over 5 years, Assets Average stood at $11.7 billion in 2022, then climbed by 5.05% to $12.3 billion in 2023, then grew by 1.24% to $12.5 billion in 2024, then dropped by 25.28% to $9.3 billion in 2025, then decreased by 17.84% to $7.6 billion in 2026.
  • According to Business Quant data, Assets Average over the past three periods registered $7.6 billion, $9.3 billion, and $11.3 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Assets Avg. (Qtr)
1 Brp 4.88 Bn 4.32 Bn 409.69 Mn 4.74 Bn
2 Thor Industries 4.07 Bn 3.70 Bn 354.77 Mn 7.09 Bn
3 Polaris 3.68 Bn 3.38 Bn - 5.22 Bn
4 Harley-Davidson 2.87 Bn 979.19 Mn 421.12 Mn 7.25 Bn
5 Patrick Industries 2.69 Bn 2.66 Bn 247.58 Mn 3.21 Bn
6 Lci Industries 2.53 Bn 2.31 Bn 301.14 Mn 3.24 Bn
7 Brunswick 1.55 Bn 1.24 Bn 437.80 Mn 5.51 Bn
8 Winnebago Industries 904.19 Mn 847.09 Mn 94.90 Mn 2.05 Bn
9 Malibu Boats 546.46 Mn 496.30 Mn 41.28 Mn 861.25 Mn
10 MasterCraft Boat Holdings 400.50 Mn 315.88 Mn 19.54 Mn 268.77 Mn

Historic Data

Download Data
DateValue
Jun 30, 2026 7.25 Bn
Mar 31, 2026 7.65 Bn
Dec 31, 2025 9.31 Bn
Sep 30, 2025 11.31 Bn
Jun 30, 2025 12.22 Bn
Mar 31, 2025 12.13 Bn
Dec 31, 2024 12.45 Bn
Sep 30, 2024 12.89 Bn
Jun 30, 2024 12.55 Bn
Mar 31, 2024 12.24 Bn
Dec 31, 2023 12.30 Bn
Sep 30, 2023 12.24 Bn
Jun 30, 2023 12.02 Bn
Mar 31, 2023 11.76 Bn
Dec 31, 2022 11.71 Bn
Sep 25, 2022 12.02 Bn
Jun 26, 2022 11.51 Bn
Mar 27, 2022 10.97 Bn
Dec 31, 2021 11.13 Bn
Sep 26, 2021 11.05 Bn