Harley-Davidson (HOG) Assets (2009 - 2026)
Harley-Davidson (HOG) posted Assets of $7.25 billion for Q2 2026, down 39.9% from $12.05 billion a year earlier and unchanged from the prior quarter.
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Analysis
Harley-Davidson (HOG) Assets (2009 - 2026) Analysis & Trends
At the end of FY2025, Harley-Davidson's Assets came in at $8.04 billion, down 32.3% from FY2024.
- Annual Assets shows a five-year compound annual growth rate of -7.7% (FY2020 to FY2025).
- In prior years, Harley-Davidson's Assets was $11.88 billion in FY2024 (-2.1%), $12.14 billion in FY2023 (+5.6%), $11.49 billion in FY2022 (+4.0%) and $11.05 billion in FY2021 (-8.0%).
- Quarterly Assets has run from a low of $7.25 billion in Q1 2026 to a high of $13.03 billion in Q3 2024 over five years.
- On a year-over-year basis, Assets has declined in each of the last five quarters, with an average decline of 16.9% over the last eight quarters.
- The strongest year-over-year quarter for Assets in the past five years was Q2 2022, with growth of 11.1%; the weakest was Q1 2026, with a decline of 41.5%.
- According to Business Quant data, Assets for the three prior quarters was $7.25 billion (Q1 2026), $8.04 billion (Q4 2025) and $10.57 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Assets (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,157.07 Bn | 991.62 Bn | 4.75 Bn | 148.52 Bn |
| 2 | Toyota Motor | 254.94 Bn | -151.80 Bn | 20.95 Bn | 643.92 Bn |
| 3 | Ferrari | 147.58 Bn | 140.03 Bn | 1.18 Bn | 11.87 Bn |
| 4 | Honda Motor | 147.32 Bn | 14.70 Bn | 8.46 Bn | 216.06 Bn |
| 5 | General Motors | 70.77 Bn | -34.10 Bn | 7.33 Bn | 282.74 Bn |
| 6 | Ford Motor | 48.49 Bn | -93.97 Bn | 6.08 Bn | 285.53 Bn |
| 7 | Rivian Automotive | 20.14 Bn | -3.15 Bn | 179.00 Mn | 15.14 Bn |
| 8 | Magna International | 18.12 Bn | 15.68 Bn | 1.61 Bn | - |
| 9 | Stellantis | 13.39 Bn | -152.61 Bn | 5.55 Bn | 248.07 Bn |
| 10 | Harley-Davidson | 2.57 Bn | -5.98 Bn | 421.12 Mn | 7.25 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 7.25 Bn |
| Mar 31, 2026 | 7.25 Bn |
| Dec 31, 2025 | 8.04 Bn |
| Sep 30, 2025 | 10.57 Bn |
| Jun 30, 2025 | 12.05 Bn |
| Mar 31, 2025 | 12.38 Bn |
| Dec 31, 2024 | 11.88 Bn |
| Sep 30, 2024 | 13.03 Bn |
| Jun 30, 2024 | 12.76 Bn |
| Mar 31, 2024 | 12.33 Bn |
| Dec 31, 2023 | 12.14 Bn |
| Sep 30, 2023 | 12.46 Bn |
| Jun 30, 2023 | 12.02 Bn |
| Mar 31, 2023 | 12.03 Bn |
| Dec 31, 2022 | 11.49 Bn |
| Sep 25, 2022 | 11.93 Bn |
| Jun 26, 2022 | 12.12 Bn |
| Mar 27, 2022 | 10.89 Bn |
| Dec 31, 2021 | 11.05 Bn |
| Sep 26, 2021 | 11.20 Bn |
API Access
Harley-Davidson Assets API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=assets&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "assets", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=assets&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();