Harley-Davidson (HOG) EBIT (2009 - 2026)
Harley-Davidson's EBIT was $76.01 million in Q2 2026, down 32.4% from $112.44 million a year earlier but up 223.5% from the prior quarter.
Powered by 
Analysis
Harley-Davidson (HOG) EBIT (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Harley-Davidson's EBIT was $213.2 million through Jun 30, 2026, up 15.0% year-over-year; for FY2025, it came in at $386.64 million, down 7.2% from FY2024.
- EBIT has now declined for three consecutive years, though with a five-year compound annual growth rate of 109.1% (FY2020 to FY2025).
- In earlier years, EBIT was $416.63 million in FY2024 (-46.5%), $779.08 million in FY2023 (-14.3%), $909.28 million in FY2022 (+10.4%) and $823.44 million in FY2021.
- Quarterly EBIT has moved between -$361.06 million (Q4 2025) and $474.76 million (Q3 2025) over five years.
- Compared with a year earlier, EBIT was higher in 1 of the last six quarters, with growth averaging 14.9%.
- The best year-over-year quarter for EBIT over five years was Q3 2025 (growth of 348.7%); the worst was Q1 2026 (a decline of 85.4%).
- Per Business Quant data, HOG's EBIT in the three quarters before Q2 2026 was $23.49 million (Q1 2026), -$361.06 million (Q4 2025) and $474.76 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,157.07 Bn | 991.62 Bn | 4.75 Bn | 398.00 Mn |
| 2 | Toyota Motor | 254.94 Bn | -151.80 Bn | 20.95 Bn | 6.67 Bn |
| 3 | Ferrari | 147.58 Bn | 140.03 Bn | 1.18 Bn | 703.29 Mn |
| 4 | Honda Motor | 147.32 Bn | 14.70 Bn | 8.46 Bn | 3.33 Bn |
| 5 | General Motors | 70.77 Bn | -34.10 Bn | 7.33 Bn | 1.46 Bn |
| 6 | Ford Motor | 48.49 Bn | -93.97 Bn | 6.08 Bn | 638.00 Mn |
| 7 | Rivian Automotive | 20.14 Bn | -3.15 Bn | 179.00 Mn | -836.00 Mn |
| 8 | Magna International | 18.12 Bn | 15.68 Bn | 1.61 Bn | 1.34 Bn |
| 9 | Stellantis | 13.39 Bn | -152.61 Bn | 5.55 Bn | 815.98 Mn |
| 10 | Harley-Davidson | 2.57 Bn | -5.98 Bn | 421.12 Mn | 76.01 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 76.01 Mn |
| Mar 31, 2026 | 23.49 Mn |
| Dec 31, 2025 | -361.06 Mn |
| Sep 30, 2025 | 474.76 Mn |
| Jun 30, 2025 | 112.44 Mn |
| Mar 31, 2025 | 160.50 Mn |
| Dec 31, 2024 | -193.35 Mn |
| Sep 30, 2024 | 105.80 Mn |
| Jun 30, 2024 | 241.10 Mn |
| Mar 31, 2024 | 263.08 Mn |
| Dec 31, 2023 | -21.15 Mn |
| Sep 30, 2023 | 209.29 Mn |
| Jun 30, 2023 | 221.34 Mn |
| Mar 31, 2023 | 369.61 Mn |
| Dec 31, 2022 | 3.71 Mn |
| Sep 25, 2022 | 338.72 Mn |
| Jun 26, 2022 | 277.62 Mn |
| Mar 27, 2022 | 289.23 Mn |
| Dec 31, 2021 | -7.31 Mn |
| Sep 26, 2021 | 204.21 Mn |
API Access
Harley-Davidson EBIT API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();