As of September 29, 2026, Harley-Davidson's top three insider holders are Jochen Zeitz (President And Ceo, 656.16K shares), Daniel J Nova (Director, 52.77K shares), Troy Alstead (Director, 41.25K shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Jochen Zeitz | President And Ceo | 656,158 | 0 | 656,158 | 58.8% | 11 Feb, 2025 |
| 2 | Daniel J Nova | Director | 52,773 | 0 | 52,773 | 4.7% | 28 Sep, 2026 |
| 3 | Troy Alstead | Director | 41,249 | 0 | 41,249 | 3.7% | 18 May, 2026 |
| 4 | James Darrell Thomas | Vp/Treasurer | 30,333 | 0 | 30,333 | 2.7% | 08 Feb, 2022 |
| 5 | Paul J Krause | Chief Legal Officer | 30,012 | 0 | 30,012 | 2.7% | 13 May, 2026 |
| 6 | Norman Thomas Linebarger | Director | 29,066 | 0 | 29,066 | 2.6% | 16 May, 2025 |
| 7 | Jagdish Krishnan | Chief Digital Officer | 28,129 | 0 | 28,129 | 2.5% | 11 Feb, 2025 |
| 8 | Maryrose Sylvester | Director | 27,890 | 0 | 27,890 | 2.5% | 18 May, 2026 |
| 9 | Jonathan R Root | Cfo And Cco | 26,292 | 0 | 26,292 | 2.4% | 02 Sep, 2026 |
| 10 | Artie Starrs | President Ceo | 25,000 | 0 | 25,000 | 2.2% | 11 Aug, 2026 |
| 11 | Jr James D Farley | Director | 22,220 | 0 | 22,220 | 2.0% | 18 May, 2026 |
| 12 | R John Anderson | Director | 17,300 | 0 | 17,300 | 1.6% | 15 May, 2023 |
| 13 | Lori Ann Flees | Director | 17,223 | 0 | 17,223 | 1.5% | 18 May, 2026 |
| 14 | Tori Termaat | Chief Human Resources Officer | 16,761 | 0 | 16,761 | 1.5% | 19 Feb, 2026 |
| 15 | Bryan Niketh | Svp, Motor Co. Product Ops | 14,708 | 0 | 14,708 | 1.3% | 03 Aug, 2022 |
| 16 | Glen Koval | Svp Motorcycle Development | 13,898 | 0 | 13,898 | 1.2% | 19 Feb, 2026 |
| 17 | Rafeh Masood | Director | 13,495 | 0 | 13,495 | 1.2% | 18 May, 2026 |
| 18 | Luke Christopher Mansfield | Chief Commercial Officer | 12,055 | 0 | 12,055 | 1.1% | 24 Nov, 2025 |
| 19 | Coyne Edel M. O'Sullivan | Chief Commercial Officer | 9,482 | 0 | 9,482 | 0.8% | 12 Feb, 2024 |
| 20 | Mark R Kornetzke | Other | 7,736 | 0 | 7,736 | 0.7% | 11 Feb, 2025 |
| 21 | Gayle Littleton | Clo, Cco, Cao Corp Sec | 7,500 | 0 | 7,500 | 0.7% | 13 Aug, 2026 |
| 22 | Allan C. Golston | Director | 7,310 | 0 | 7,310 | 0.7% | 18 May, 2026 |
| 23 | Gina M Goetter | Chief Financial Officer | 5,434 | 0 | 5,434 | 0.5% | 13 Feb, 2023 |
| 24 | Matthew J Reintjes | Director | 2,479 | 0 | 2,479 | 0.2% | 26 May, 2026 |
| 25 | Bryan Andrew Beck | Other | 1,377 | 0 | 1,377 | 0.1% | 09 Feb, 2026 |
| 26 | Charles Do | Sr. Vice President, Hdfsi | 183 | 0 | 183 | 0.0% | 16 Mar, 2026 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 24 Sep, 2026 | Daniel J Nova | Director | Acquired M | 5,168 | $0.00 | $0 | 52,773 | Direct |
| 24 Sep, 2026 | Daniel J Nova | Director | Disposed M | 5,168 | $0.00 | $0 | 0 | Direct |
| 01 Sep, 2026 | Jonathan R Root | Cfo And Cco | Disposed S | 1,554 | $27.46 | $42.67K | 26,292 | Direct |
| 11 Aug, 2026 | Gayle Littleton | Clo, Cco, Cao Corp Sec | Acquired P | 7,500 | $26.38 | $197.85K | 7,500 | Direct |
| 10 Aug, 2026 | Artie Starrs | President Ceo | Acquired P | 10,000 | $25.89 | $258.94K | 25,000 | Direct |
| 03 Aug, 2026 | Jonathan R Root | Cfo And Cco | Disposed S | 1,554 | $24.88 | $38.66K | 27,846 | Direct |
| 31 Jul, 2026 | Daniel J Nova | Director | Acquired P | 40,000 | $24.57 | $982.70K | 47,605 | Direct |
| 24 Jul, 2026 | Gayle Littleton | Clo, Cco, Cao Corp Sec | Acquired A | 39,232 | $0.00 | $0 | 39,232 | Direct |
| 01 Jul, 2026 | Jonathan R Root | Cfo And Cco | Disposed S | 1,554 | $24.44 | $37.98K | 29,400 | Direct |
| 01 Jun, 2026 | Jonathan R Root | Cfo And Cco | Disposed S | 1,554 | $23.87 | $37.09K | 30,954 | Direct |
| 21 May, 2026 | Lori Ann Flees | Director | Acquired A | 8,621 | $0.00 | $0 | 8,621 | Direct |
| 21 May, 2026 | Matthew J Reintjes | Director | Acquired A | 2,479 | $0.00 | $0 | 2,479 | Direct |
| 21 May, 2026 | Allan C. Golston | Director | Acquired A | 6,250 | $0.00 | $0 | 6,250 | Direct |
| 21 May, 2026 | Daniel J Nova | Director | Acquired A | 4,742 | $0.00 | $0 | 7,605 | Direct |
| 21 May, 2026 | Maryrose Sylvester | Director | Acquired A | 6,250 | $0.00 | $0 | 6,250 | Direct |
| 21 May, 2026 | Troy Alstead | Director | Acquired A | 6,250 | $0.00 | $0 | 6,250 | Direct |
| 21 May, 2026 | Rafeh Masood | Director | Acquired A | 11,207 | $0.00 | $0 | 11,207 | Direct |
| 21 May, 2026 | Daniel J Nova | Director | Acquired A | 6,520 | $0.00 | $0 | 6,520 | Direct |
| 21 May, 2026 | Matthew J Reintjes | Director | Acquired A | 6,250 | $0.00 | $0 | 6,250 | Direct |
| 19 May, 2026 | Jonathan R Root | Cfo And Cco | Disposed S | 1,554 | $24.21 | $37.62K | 32,508 | Direct |