Harley-Davidson (HOG) EBT Margin (2009 - 2026)
Harley-Davidson's (HOG) quarterly EBT Margin came in at 7.74% in Q2 2026, down 222.0% year-over-year from 6.35% in Q2 2025, and up 115.67% quarter-over-quarter from 3.59% in Q1 2026.
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Harley-Davidson (HOG) EBT Margin (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed EBT Margin across 18 years of filings, most recently posting 7.74% for Q2 2026.
- In Q2 2026, EBT Margin fell 222.0% year-over-year to 7.74%; the TTM figure through Jun 2026 stood at 6.79% (up 74.0% YoY), while the FY2025 annual figure was 10.26%, up 28.0% from the prior year.
- EBT Margin came in at 7.74% for Q2 2026 at Harley-Davidson, up from 3.59% in the prior quarter.
- In the past five years, EBT Margin ranged from a high of 36.66% in Q3 2025 to a low of 68.73% in Q4 2025.
- Average EBT Margin over 5 years is 7.62%, with a median of 14.39% recorded in 2025.
- The largest YoY upside for EBT Margin was 2511 bps in 2025 against a maximum downside of 4397 bps in 2025.
- Over 5 years, EBT Margin stood at 1.98% in 2022, then plunged by 78 bps to 0.43% in 2023, then tumbled by 5810 bps to 24.77% in 2024, then sank by 178 bps to 68.73% in 2025, then jumped by 111 bps to 7.74% in 2026.
- Per Business Quant data, the three most recent EBT Margin figures were 7.74% in Q2 2026, 3.59% in Q1 2026, and 68.73% in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Thor Industries | 3.79 Bn | 3.42 Bn | 354.77 Mn | 4.80% |
| 2 | Polaris | 3.43 Bn | 3.13 Bn | - | - |
| 3 | Harley-Davidson | 2.81 Bn | 910.35 Mn | 421.12 Mn | 7.74% |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn | 8.35% |
| 5 | Winnebago Industries | 817.02 Mn | 759.92 Mn | 94.90 Mn | 2.58% |
| 6 | Malibu Boats | 497.29 Mn | 422.87 Mn | 52.19 Mn | 3.29% |
| 7 | MasterCraft Boat Holdings | 372.42 Mn | 287.80 Mn | 19.54 Mn | -0.85% |
| 8 | Niu Technologies | 165.70 Mn | -29.42 Mn | 33.95 Mn | -7.16% |
| 9 | Massimo | 42.47 Mn | 37.84 Mn | 7.28 Mn | 11.61% |
| 10 | Gogoro | 39.25 Mn | -29.60 Mn | 15.96 Mn | -0.27% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 7.74% |
| Mar 31, 2026 | 3.59% |
| Dec 31, 2025 | -68.73% |
| Sep 30, 2025 | 36.66% |
| Jun 30, 2025 | 9.96% |
| Mar 31, 2025 | 13.39% |
| Dec 31, 2024 | -24.77% |
| Sep 30, 2024 | 11.55% |
| Jun 30, 2024 | 16.31% |
| Mar 31, 2024 | 16.79% |
| Dec 31, 2023 | 0.43% |
| Sep 30, 2023 | 15.38% |
| Jun 30, 2023 | 16.05% |
| Mar 31, 2023 | 21.92% |
| Dec 31, 2022 | 1.98% |
| Sep 25, 2022 | 20.73% |
| Jun 26, 2022 | 18.82% |
| Mar 27, 2022 | 19.43% |
| Dec 31, 2021 | 0.55% |
| Sep 26, 2021 | 14.46% |