Harley-Davidson (HOG) EBT Margin (2009 - 2026)
Harley-Davidson (HOG) posted EBT Margin of 7.74% for Q2 2026, down 2.22 percentage points from 9.96% a year earlier but up 4.15 percentage points from the prior quarter.
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Analysis
Harley-Davidson (HOG) EBT Margin (2009 - 2026) Analysis & Trends
For the trailing twelve months through Jun 30, 2026, EBT Margin at Harley-Davidson was 6.79%, up 0.74 percentage points year-over-year; for FY2025, it was 10.26%, up 0.28 percentage points from FY2024.
- Annual EBT Margin shows a five-year change of +10.64 percentage points (FY2020 to FY2025).
- In prior years, Harley-Davidson's EBT Margin was 9.97% in FY2024 (-4.88 pp), 14.85% in FY2023 (-1.33 pp), 16.18% in FY2022 (+0.83 pp) and 15.35% in FY2021 (+15.74 pp).
- Quarterly EBT Margin has run from a low of -68.73% in Q4 2025 to a high of 36.66% in Q3 2025 over five years.
- On a year-over-year basis, EBT Margin has declined in each of the last three quarters, with an average year-over-year change of -8.71 percentage points over the last eight quarters.
- The strongest year-over-year quarter for EBT Margin in the past five years was Q3 2025, with a gain of 25.11 percentage points; the weakest was Q4 2025, with a drop of 43.97 percentage points.
- According to Business Quant data, EBT Margin for the three prior quarters was 3.59% (Q1 2026), -68.73% (Q4 2025) and 36.66% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,157.07 Bn | 991.62 Bn | 4.75 Bn | 4.71% |
| 2 | Toyota Motor | 254.94 Bn | -151.80 Bn | 20.95 Bn | 14.52% |
| 3 | Ferrari | 147.58 Bn | 140.03 Bn | 1.18 Bn | 31.02% |
| 4 | Honda Motor | 147.32 Bn | 14.70 Bn | 8.46 Bn | 9.98% |
| 5 | General Motors | 70.77 Bn | -34.10 Bn | 7.33 Bn | 3.26% |
| 6 | Ford Motor | 48.49 Bn | -93.97 Bn | 6.08 Bn | -4.21% |
| 7 | Rivian Automotive | 20.14 Bn | -3.15 Bn | 179.00 Mn | -50.54% |
| 8 | Magna International | 18.12 Bn | 15.68 Bn | 1.61 Bn | 5.46% |
| 9 | Stellantis | 13.39 Bn | -152.61 Bn | 5.55 Bn | 1.15% |
| 10 | Harley-Davidson | 2.57 Bn | -5.98 Bn | 421.12 Mn | 7.74% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 7.74% |
| Mar 31, 2026 | 3.59% |
| Dec 31, 2025 | -68.73% |
| Sep 30, 2025 | 36.66% |
| Jun 30, 2025 | 9.96% |
| Mar 31, 2025 | 13.39% |
| Dec 31, 2024 | -24.77% |
| Sep 30, 2024 | 11.55% |
| Jun 30, 2024 | 16.31% |
| Mar 31, 2024 | 16.79% |
| Dec 31, 2023 | 0.43% |
| Sep 30, 2023 | 15.38% |
| Jun 30, 2023 | 16.05% |
| Mar 31, 2023 | 21.92% |
| Dec 31, 2022 | 1.98% |
| Sep 25, 2022 | 20.73% |
| Jun 26, 2022 | 18.82% |
| Mar 27, 2022 | 19.43% |
| Dec 31, 2021 | 0.55% |
| Sep 26, 2021 | 14.46% |
API Access
Harley-Davidson EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();