Harley-Davidson Ratios (2009-2025) | HOG

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Ratios	Mar2009	Jun2009	Sep2009	Dec2009	Mar2010	Jun2010	Sep2010	Dec2010	Mar2011	Jun2011	Sep2011	Dec2011	Apr2012	Jul2012	Sep2012	Dec2012	Mar2013	Jun2013	Sep2013	Dec2013	Mar2014	Jun2014	Sep2014	Dec2014	Mar2015	Jun2015	Sep2015	Dec2015	Mar2016	Jun2016	Sep2016	Dec2016	Mar2017	Jun2017	Sep2017	Dec2017	Apr2018	Jul2018	Sep2018	Dec2018	Mar2019	Jun2019	Sep2019	Dec2019	Mar2020	Jun2020	Sep2020	Dec2020	Mar2021	Jun2021	Sep2021	Dec2021	Mar2022	Jun2022	Sep2022	Dec2022	Mar2023	Jun2023	Sep2023	Dec2023	Mar2024	Jun2024	Sep2024	Dec2024	Mar2025	Jun2025	Sep2025
Profitability
Gross Margin	41.84%	33.48%	33.10%	53.18%	36.59%	34.97%	34.94%	40.37%	-66,802.92%	-64,950.09%	-66,202.26%	-68,689.05%	35.85%	35.93%	34.69%	31.85%	36.73%	36.89%	35.27%	31.46%	37.68%	39.48%	34.91%	30.48%	44.99%	44.99%	43.35%	31.87%	43.64%	42.91%	43.16%	41.25%	43.15%	43.11%	40.25%	40.89%	34.73%	34.89%	30.91%	39.60%	38.73%	40.02%	41.15%	39.06%	39.85%	35.09%	41.94%	42.58%	42.94%	39.66%	37.73%	35.36%	40.11%	40.12%	42.58%	40.31%	43.68%	45.31%	42.33%	40.08%	40.81%	42.92%	46.24%	36.06%	42.01%	42.56%	40.43%
EBT Margin	16.95%	6.03%	6.18%	-14.56%	12.55%	17.33%	12.00%	-6.18%	17.21%	21.82%	18.97%	8.14%	20.88%	24.36%	19.01%	10.52%	23.94%	25.89%	20.44%	10.86%	26.02%	29.94%	19.95%	9.69%	24.59%	25.43%	16.26%	6.02%	21.85%	21.81%	13.57%	5.64%	18.95%	22.35%	7.81%	7.72%	16.88%	20.94%	12.56%	-0.36%	12.31%	15.69%	9.21%	1.28%	7.28%	-13.63%	11.40%	-17.27%	23.91%	18.02%	14.46%	0.55%	19.43%	18.82%	20.73%	1.98%	21.92%	16.05%	15.38%	0.43%	16.79%	16.31%	11.55%	-24.77%	13.39%	9.96%	36.66%
EBIT Margin	17.51%	6.13%	6.21%	-14.50%	14.73%	19.27%	14.02%	3.39%	18,155.88%	22,535.05%	19,687.52%	8,996.88%	16.34%	19.73%	13.29%	11.49%	19.57%	21.92%	14.87%	11.82%	22.12%	25.80%	12.94%	9.54%	24.51%	25.35%	16.38%	6.68%	22.22%	22.16%	13.99%	6.01%	19.25%	22.62%	8.20%	8.07%	12.67%	15.96%	7.46%	0.33%	12.07%	15.70%	9.42%	1.16%	8.28%	-13.42%	11.83%	-16.49%	24.34%	18.30%	14.96%	-0.72%	19.34%	18.90%	20.55%	0.33%	20.66%	15.31%	13.51%	-2.01%	15.21%	14.89%	9.19%	-28.12%	12.07%	8.60%	35.41%
EBITDA Margin	17.51%	6.13%	6.21%	-14.50%	14.73%	19.27%	14.02%	3.39%	18,155.88%	22,535.05%	19,687.52%	8,996.88%	16.34%	19.73%	13.29%	11.49%	19.57%	21.92%	14.87%	11.82%	22.12%	25.80%	12.94%	9.54%	24.51%	25.35%	16.38%	6.68%	22.22%	22.16%	13.99%	6.01%	19.25%	22.62%	8.20%	8.07%	12.67%	15.96%	7.46%	0.33%	12.07%	15.70%	9.42%	1.16%	8.28%	-13.42%	11.83%	-16.49%	24.34%	18.30%	14.96%	-0.72%	19.34%	18.90%	20.55%	0.33%	20.66%	15.31%	13.51%	-2.01%	15.21%	14.89%	9.19%	-28.12%	12.07%	8.60%	35.41%
Operating Margin	17.51%	6.13%	6.21%	-14.50%	14.73%	19.27%	14.02%	3.39%	18,155.88%	22,535.05%	19,687.52%	8,996.88%	16.34%	19.73%	13.29%	11.49%	19.57%	21.92%	14.87%	11.82%	22.12%	25.80%	12.94%	9.54%	24.51%	25.35%	16.38%	6.68%	22.22%	22.16%	13.99%	6.01%	19.25%	22.62%	8.20%	8.07%	12.67%	15.96%	7.46%	0.33%	12.07%	15.70%	9.42%	1.16%	8.28%	-13.42%	11.83%	-16.49%	24.34%	18.30%	14.96%	-0.72%	19.34%	18.90%	20.55%	0.33%	20.66%	15.31%	13.51%	-2.01%	15.21%	14.89%	9.19%	-28.12%	12.07%	8.60%	35.41%
Net Margin	-0.77%	1.71%	2.36%	-7.08%	-3.41%	-6.00%	-0.45%	-0.43%				4.97%					15.85%	16.66%	13.78%	7.31%	16.92%	19.31%	13.27%	7.22%	16.13%	16.43%	10.65%	4.19%	14.31%	15.07%	8.95%	4.25%	12.41%	14.67%	5.93%	0.68%	12.82%	15.89%	10.13%	0.04%	9.24%	11.98%	6.80%	1.26%	5.37%	-10.66%	10.31%	-13.29%	18.22%	13.47%	11.94%	2.12%	14.88%	14.69%	15.84%	3.47%	16.87%	12.03%	12.66%	2.21%	13.43%	13.31%	10.08%	-17.22%	9.84%	8.09%	27.98%
FCF Margin	-23.57%	-6.97%	2.16%	-31.82%	-24.59%	-19.45%	-18.04%	-38.51%	-61,535.09%	-22,954.92%	-24,409.67%	-46,181.34%	-56.45%	-36.74%	-29.45%	-43.63%	-51.68%	-32.65%	-44.77%	-46.01%	-35.27%	-42.50%	-54.66%	-45.55%	-34.53%	-43.02%	-55.35%	-55.59%	-44.26%	-40.86%	-42.87%	-36.78%	-45.59%	-37.73%	-54.51%	-49.52%	-44.47%	-43.11%	-58.07%	-55.01%	-59.14%	-45.94%	-56.92%	-63.98%	-60.75%	-54.40%	-41.08%	-80.17%	-52.47%	-59.00%	-63.66%	-73.65%	-61.47%	-91.75%	-56.54%	-71.02%	-48.67%	-58.66%	-47.62%	-62.90%	-46.47%	-44.14%	-48.13%	-73.20%	-44.78%	-50.58%	-45.80%
Efficiency
Inventory Average	0.40B	0.41B	0.40B	0.38B	0.36B	0.35B	0.34B	0.36B	0.38B	0.39B	0.36B	0.38B	0.44B	0.40B	0.35B	0.39B	0.40B	0.36B	0.35B	0.41B	0.44B	0.41B	0.42B	0.45B	0.46B	0.44B	0.43B	0.53B	0.57B	0.46B	0.40B	0.46B	0.49B	0.43B	0.42B	0.50B	0.55B	0.51B	0.49B	0.54B	0.58B	0.53B	0.48B	0.55B	0.61B	0.52B	0.38B	0.42B	0.50B	0.46B	0.47B	0.59B	0.71B	0.72B	0.70B	0.82B	0.89B	0.84B	0.81B	0.85B	0.85B	0.72B	0.68B	0.71B	0.73B	0.67B	0.57B
Assets Average	8.22B	8.69B	9.06B	9.25B	9.93B	10.46B	10.13B	9.74B	9.42B	9.38B	9.53B	9.69B	9.64B	9.46B	9.67B	9.59B	9.25B	9.52B	9.60B	9.44B	9.57B	9.90B	10.05B	9.77B	9.88B	10.40B	10.63B	10.34B	10.22B	10.41B	10.28B	10.05B	10.09B	10.38B	10.29B	10.03B	10.13B	10.41B	10.52B	10.58B	10.62B	10.66B	10.66B	10.55B	10.83B	12.15B	12.84B	12.27B	11.67B	11.12B	11.05B	11.13B	10.97B	11.51B	12.02B	11.71B	11.76B	12.02B	12.24B	12.30B	12.24B	12.55B	12.89B	12.45B	12.13B	12.22B	11.31B
Equity Average	2.17B	2.24B	2.27B	2.20B	2.10B	2.11B	2.16B	2.20B	2.27B	2.44B	2.57B	2.51B	2.50B	2.62B	2.68B	2.63B	2.61B	2.74B	2.85B	2.95B	3.08B	3.26B	3.33B	3.10B	1.19B	-0.52B	1.02B	2.20B	1.87B	1.96B	2.01B	1.96B	1.96B	2.02B	1.95B	1.85B	1.92B	2.08B	2.16B	1.96B	1.79B	1.85B	1.87B	1.82B	1.75B	1.66B	1.70B	1.75B	1.85B	2.08B	2.26B	2.44B	2.53B	2.57B	2.74B	2.87B	3.00B	3.14B	3.25B	3.28B	3.30B	3.39B	3.43B	3.30B	3.17B	3.25B	3.44B
Invested Capital	3.96B	3.94B	3.62B	7.55B	2.48B	2.48B	2.39B	7.48B	2.37B	2.55B	2.60B	7.30B	3.60B	3.57B	3.70B	7.37B	3.37B	3.60B	3.60B	7.60B	7.28B	8.11B	8.38B	7.68B	5.32B	5.57B	8.49B	7.51B	8.14B	8.06B	7.86B	7.67B	8.01B	8.29B	8.00B	7.56B	7.98B	7.98B	7.88B	8.24B	7.91B	8.96B	8.22B	8.68B	8.50B	10.30B	10.05B	9.70B	9.08B	8.51B	8.82B	8.69B	8.31B	9.73B	9.32B	9.05B	9.78B	9.56B	9.81B	9.50B	9.61B	10.41B	10.73B	9.49B	9.98B	9.67B	8.05B
Asset Utilization Ratio	0.73	0.65	0.59	0.53	0.46	0.43	0.44	0.45	0.35	0.23	0.11	0.00	0.13	0.30	0.41	0.52	0.55	0.54	0.55	0.56	0.57	0.57	0.55	0.57	0.57	0.54	0.55	0.56	0.58	0.57	0.57	0.60	0.57	0.54	0.54	0.56	0.54	0.51	0.50	0.49	0.49	0.50	0.51	0.51	0.49	0.37	0.34	0.33	0.36	0.44	0.46	0.48	0.49	0.46	0.47	0.49	0.51	0.50	0.48	0.47	0.47	0.47	0.43	0.42	0.39	0.37	0.41
Leverage & Solvency
Interest Coverage Ratio	4.51	46.00	53.09	-0.65	1.88	3.16	2.43	0.62	3.33	5.30	3.92	1.76	4.06	6.35	3.13	2.33	6.83	7.86	4.39	3.09	8.95	11.62	3.64	2.20	10.64	11.23	5.24	1.64	8.47	9.61	4.19	1.58	6.68	8.99	2.04	2.14	3.57	4.69	1.87	0.08	3.19	4.87	2.24	0.24	2.05	-1.87	2.04	-1.86	6.21	5.77	4.56	-0.17	6.87	5.83	5.58	0.06	5.03	2.57	2.49	-0.24	2.96	2.57	1.12	-2.04	1.80	1.20	6.26
Debt to Equity	2.01	2.10	1.97	2.58	1.56	1.48	1.38	1.15	1.28	1.15	1.08	2.02	1.92	1.68	2.02	1.88	1.73	1.78	1.66	1.53	1.34	1.41	1.55	1.64	-11.19	-11.67	2.36	3.28	3.34	3.13	3.12	3.00	3.15	3.05	3.31	3.18	3.00	2.87	2.66	3.64	3.40	3.69	3.48	3.81	4.02	5.34	4.68	4.63	3.59	2.90	2.78	2.40	2.31	2.69	2.28	2.11	2.16	2.03	2.01	1.92	1.88	2.03	2.13	2.00	2.14	1.91	1.25
Debt Ratio	0.52	0.54	0.48	0.59	0.30	0.31	0.30	0.27	0.32	0.31	0.29	0.50	0.51	0.48	0.55	0.52	0.49	0.52	0.50	0.49	0.44	0.47	0.51	0.50	0.57	0.58	0.56	0.61	0.60	0.61	0.61	0.58	0.61	0.60	0.61	0.59	0.58	0.59	0.54	0.61	0.58	0.66	0.60	0.65	0.61	0.66	0.66	0.66	0.63	0.58	0.58	0.56	0.53	0.59	0.54	0.53	0.56	0.54	0.54	0.51	0.51	0.55	0.56	0.53	0.55	0.53	0.42
Equity Ratio	0.26	0.26	0.24	0.23	0.20	0.21	0.22	0.23	0.25	0.27	0.27	0.25	0.27	0.29	0.27	0.28	0.28	0.29	0.30	0.32	0.32	0.33	0.33	0.31	-0.05	-0.05	0.24	0.18	0.18	0.20	0.20	0.19	0.19	0.20	0.18	0.18	0.19	0.20	0.20	0.17	0.17	0.18	0.17	0.17	0.15	0.12	0.14	0.14	0.17	0.20	0.21	0.23	0.23	0.22	0.24	0.25	0.26	0.27	0.27	0.27	0.27	0.27	0.26	0.27	0.26	0.28	0.34
Times Interest Earned	4.51	46.00	53.09	-0.65	1.88	3.16	2.43	0.62	3.33	5.30	3.92	1.76	4.06	6.35	3.13	2.33	6.83	7.86	4.39	3.09	8.95	11.62	3.64	2.20	10.64	11.23	5.24	1.64	8.47	9.61	4.19	1.58	6.68	8.99	2.04	2.14	3.57	4.69	1.87	0.08	3.19	4.87	2.24	0.24	2.05	-1.87	2.04	-1.86	6.21	5.77	4.56	-0.17	6.87	5.83	5.58	0.06	5.03	2.57	2.49	-0.24	2.96	2.57	1.12	-2.04	1.80	1.20	6.26
Dividends & Payouts
FCF Payout Ratio	-0.07	-0.29	0.97	-0.06	-0.09	-0.11	-0.12	-0.06	-0.04	-0.10	-0.10	-0.06	-0.05	-0.06	-0.11	-0.08	-0.06	-0.09	-0.09	-0.10	-0.11	-0.08	-0.10	-0.12	-0.11	-0.08	-0.08	-0.10	-0.08	-0.08	-0.11	-0.15	-0.09	-0.10	-0.10	-0.10	-0.10	-0.09	-0.09	-0.09	-0.07	-0.08	-0.08	-0.08	-0.07	-0.01	-0.01	-0.01	-0.03	-0.03	-0.03	-0.03	-0.03	-0.02	-0.02	-0.03	-0.03	-0.03	-0.03	-0.04	-0.03	-0.03	-0.04	-0.04	-0.04	-0.03	-0.04
Valuation
Enterprise Value	-0.88B	-1.02B	-1.52B	-1.67B	-1.84B	-1.76B	-1.78B	-1.31B	-1.23B	-1.22B	-1.67B	-1.68B	-1.41B	-1.21B	-1.93B	-1.20B	-1.15B	-1.43B	-1.15B	-1.17B	-1.03B	-1.12B	-1.04B	-0.96B	-1.23B	-1.30B	-1.42B	-0.77B	-0.74B	-0.87B	-0.80B	-0.77B	-0.84B	-0.99B	-0.68B	-0.69B	-0.75B	-0.98B	-0.94B	-1.21B	-0.75B	-0.92B	-0.86B	-0.83B	-1.47B	-3.86B	-3.56B	-3.26B	-2.32B	-1.74B	-2.06B	-1.87B	-1.39B	-2.19B	-1.73B	-1.43B	-1.56B	-1.52B	-1.88B	-1.53B	-1.47B	-1.85B	-2.25B	-1.60B	-1.94B	-1.60B	-1.79B
Return Ratios
Return on Sales	-0.01%	0.02%	0.02%	-0.07%	-0.03%	-0.06%	0.00%	0.00%	-0.02%	0.00%	0.00%	0.05%	0.00%	0.00%	0.00%		0.16%	0.17%	0.14%	0.07%	0.17%	0.19%	0.13%	0.07%	0.16%	0.16%	0.11%	0.04%	0.14%	0.15%	0.09%	0.04%	0.12%	0.15%	0.06%	0.01%	0.13%	0.16%	0.10%	0.00%	0.09%	0.12%	0.07%	0.01%	0.05%	-0.11%	0.10%	-0.13%	0.18%	0.13%	0.12%	0.02%	0.15%	0.15%	0.16%	0.03%	0.17%	0.12%	0.13%	0.02%	0.13%	0.13%	0.10%	-0.17%	0.10%	0.08%	0.28%
Return on Capital Employed	0.18%	0.12%	0.09%	0.03%	0.02%	0.03%	0.05%	0.07%	0.08%	0.10%	0.11%	0.12%	0.12%	0.12%	0.10%	0.10%	0.12%	0.12%	0.12%	0.13%	0.15%	0.15%	0.15%	0.14%	0.15%	0.14%	0.15%	0.15%	0.15%	0.14%	0.14%	0.15%	0.13%	0.13%	0.12%	0.13%	0.12%	0.08%	0.09%	0.07%	0.07%	0.07%	0.08%	0.08%	0.08%	0.02%	0.02%	0.00%	0.03%	0.08%	0.09%	0.11%	0.10%	0.10%	0.11%	0.11%	0.11%	0.10%	0.08%	0.09%	0.08%	0.08%	0.07%	0.05%	0.04%	0.02%	0.07%
Return on Invested Capital	0.16%	0.11%	0.08%	0.02%	0.01%	0.07%	0.11%	0.08%	0.06%	-0.49%	1.17%	-51.54%	0.00%	0.12%	0.13%	0.09%	0.10%	0.17%	0.17%	0.11%	0.09%	0.10%	0.09%	0.09%	0.11%	0.14%	0.11%	0.09%	0.09%	0.09%	0.09%	0.09%	0.08%	0.08%	0.07%	0.07%	0.06%	0.05%	0.05%	0.05%	0.05%	0.05%	0.05%	0.05%	0.04%	0.01%	0.01%	0.00%	0.02%	0.06%	0.06%	0.07%	0.07%	0.07%	0.07%	0.08%	0.08%	0.08%	0.07%	0.06%	0.06%	0.06%	0.05%	0.04%	0.03%	0.02%	0.05%
Return on Assets	0.06%	0.03%	0.02%	-0.01%	-0.01%	-0.02%	-0.02%	-0.01%	-0.01%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%		0.02%	0.05%	0.07%	0.08%	0.08%	0.09%	0.08%	0.09%	0.09%	0.08%	0.07%	0.07%	0.07%	0.07%	0.07%	0.07%	0.06%	0.06%	0.05%	0.05%	0.05%	0.05%	0.05%	0.05%	0.05%	0.04%	0.04%	0.04%	0.03%	0.01%	0.01%	0.00%	0.02%	0.04%	0.05%	0.06%	0.06%	0.05%	0.06%	0.06%	0.07%	0.06%	0.06%	0.06%	0.05%	0.05%	0.05%	0.04%	0.03%	0.02%	0.04%
Return on Equity	0.22%	0.13%	0.06%	-0.02%	-0.04%	-0.08%	-0.09%	-0.05%	-0.03%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%		0.09%	0.18%	0.23%	0.25%	0.25%	0.26%	0.25%	0.27%	0.71%	-1.52%	0.77%	0.34%	0.39%	0.36%	0.34%	0.35%	0.32%	0.30%	0.29%	0.28%	0.27%	0.24%	0.25%	0.27%	0.27%	0.24%	0.22%	0.23%	0.21%	0.05%	0.07%	0.00%	0.10%	0.24%	0.24%	0.27%	0.24%	0.24%	0.26%	0.26%	0.27%	0.25%	0.22%	0.21%	0.19%	0.20%	0.17%	0.13%	0.11%	0.07%	0.14%

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Harley-Davidson Ratios (2009-2025) | HOG

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