Harley-Davidson (HOG) Return on Sales [ROS] (2009 - 2026)
Harley-Davidson (HOG) recorded Return on Sales [ROS] of 6.18% in Q2 2026, down 2.42 percentage points from 8.60% a year earlier but up 4.17 percentage points from the prior quarter.
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Analysis
Harley-Davidson (HOG) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
On a TTM basis, Harley-Davidson's Return on Sales [ROS] came in at 5.03% as of Jun 30, 2026, up 0.89 percentage points year-over-year; for FY2025, it was 8.64%, up 0.61 percentage points from FY2024.
- Annual Return on Sales [ROS] has a five-year change of +8.40 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Sales [ROS] came in at 8.03% in FY2024 (-5.32 pp), 13.35% in FY2023 (-2.45 pp), 15.80% in FY2022 (+0.37 pp) and 15.43% in FY2021 (+15.19 pp).
- Quarterly Return on Sales [ROS] has ranged from -72.77% in Q4 2025 to 35.41% in Q3 2025 over the past five years.
- On a year-over-year basis, Return on Sales [ROS] has declined for three consecutive quarters, with an average year-over-year change of -8.85 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Sales [ROS] in the last five years was a gain of 26.22 percentage points in Q3 2025, against a drop of 44.65 percentage points in Q4 2025 at the low end.
- Per Business Quant, the preceding three quarters came in at 2.00% (Q1 2026), -72.77% (Q4 2025) and 35.41% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,199.60 Bn | 1,034.16 Bn | 4.75 Bn | 1.41% |
| 2 | Toyota Motor | 237.87 Bn | -168.87 Bn | 20.95 Bn | 7.86% |
| 3 | Ferrari | 144.10 Bn | 136.55 Bn | 1.18 Bn | 31.22% |
| 4 | Honda Motor | 142.11 Bn | 9.49 Bn | 8.46 Bn | 8.76% |
| 5 | General Motors | 68.70 Bn | -36.17 Bn | 7.33 Bn | 3.04% |
| 6 | Ford Motor | 47.39 Bn | -95.07 Bn | 6.08 Bn | 1.32% |
| 7 | Rivian Automotive | 19.48 Bn | -3.81 Bn | 179.00 Mn | -50.42% |
| 8 | Magna International | 18.09 Bn | 15.65 Bn | 1.61 Bn | 12.19% |
| 9 | Stellantis | 12.78 Bn | -153.22 Bn | 5.55 Bn | 1.61% |
| 10 | Harley-Davidson | 2.55 Bn | -6.00 Bn | 421.12 Mn | 6.18% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.18% |
| Mar 31, 2026 | 2.00% |
| Dec 31, 2025 | -72.77% |
| Sep 30, 2025 | 35.41% |
| Jun 30, 2025 | 8.60% |
| Mar 31, 2025 | 12.07% |
| Dec 31, 2024 | -28.12% |
| Sep 30, 2024 | 9.19% |
| Jun 30, 2024 | 14.89% |
| Mar 31, 2024 | 15.21% |
| Dec 31, 2023 | -2.01% |
| Sep 30, 2023 | 13.51% |
| Jun 30, 2023 | 15.31% |
| Mar 31, 2023 | 20.66% |
| Dec 31, 2022 | 0.33% |
| Sep 25, 2022 | 20.55% |
| Jun 26, 2022 | 18.90% |
| Mar 27, 2022 | 19.34% |
| Dec 31, 2021 | -0.72% |
| Sep 26, 2021 | 14.96% |
API Access
Harley-Davidson Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();