United States was Harley-Davidson’s largest segment in fiscal 2025, bringing in $2.40B of $3.58B (67%).
| Segment | FY 2011 | FY 2013 | FY 2014 | FY 2016 | FY 2017 | FY 2020 | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| United States | $3.25B | $2.81B | $2.40B | ||||||
| Emea | $693.07M | $584.49M | $538.78M | ||||||
| Other Countries | $401.49M | $264.03M | $255.34M | ||||||
| Other Foreign Countries | — | — | — | ||||||
| Australia | — | — | — | ||||||
| Canada | $216.39M | $210.53M | $161.45M | ||||||
| Europe | — | — | — | ||||||
| Japan | $175.29M | $128.43M | $112.38M | ||||||
| Australia & New Zealand | $147.55M | $119.95M | $105.86M | ||||||
| International | $10.58M | $4.90M | $6.62M | ||||||
| Total | $4.90B | $4.13B | $3.58B |
Harley-Davidson brought in $3.58B from its seven segments in fiscal 2025, the year ended December 31, 2025. That was down 13.1% from $4.13B in fiscal 2024. United States was the largest at $2.40B (67.1%), ahead of Emea at $538.78M (15.0%) and Other Countries at $255.34M (7.1%). The other four segments brought in $386.30M combined.
Compared with fiscal 2024, every segment above 2% of revenue shrank. Other Countries held up best, down 3.3% to $255.34M, and Canada fell the most, down 23.3% to $161.45M. From fiscal 2022 to 2025, combined revenue from these segments fell from $4.90B to $3.58B, a compound annual decline of 9.9%. United States' share of the total rose from 66.4% to 67.1%.
Hdmc was Harley-Davidson’s largest segment in fiscal 2025, bringing in $2.66B of $2.68B (99%).
| Statement Business Segments | FY 2009 | FY 2010 | FY 2011 | FY 2013 | FY 2014 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hdmc | $3.25B | $3.80B | $2.81B | $2.66B | |||||||||||
| Motorcycles | — | — | — | — | |||||||||||
| Financial Services | — | — | — | — | |||||||||||
| Financial Services Operations | — | — | — | — | |||||||||||
| Japan | — | — | — | — | |||||||||||
| Australia | — | — | — | — | |||||||||||
| Other Foreign Countries | — | — | — | — | |||||||||||
| Livewire | $46.83M | $38.30M | $26.36M | $25.67M | |||||||||||
| Eliminations &Amp; Adjustments | — | — | — | — | |||||||||||
| Total | $3.30B | $3.84B | $2.84B | $2.68B |
Harley-Davidson brought in $2.68B from its two segments in fiscal 2025, the year ended December 31, 2025. That is less than the $3.58B it reports by segment, so these segments do not cover all of its revenue. Hdmc was the largest at $2.66B (99.0%), ahead of Livewire at $25.67M (1.0%).
Motorcycles was Harley-Davidson’s largest product and service line in fiscal 2025, bringing in $2.66B of $3.58B (74%).
| Product and Service | FY 2016 | FY 2018 | FY 2018 | FY 2018 | FY 2019 | FY 2019 | FY 2019 | FY 2020 | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Motorcycles | $3.79B | $3.14B | $2.66B | ||||||||
| Motorcycles & Related Products | — | — | — | ||||||||
| Financial Services | — | — | — | ||||||||
| Parts & Accessories | $731.65M | $651.96M | $614.07M | ||||||||
| Apparel | $271.11M | $237.27M | $215.78M | ||||||||
| Other | $58.01M | $72.59M | $69.11M | ||||||||
| Licensing | $39.42M | $22.75M | $21.67M | ||||||||
| Total | $4.89B | $4.12B | $3.58B |
Harley-Davidson brought in $3.58B from its five product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 13.2% from $4.12B in fiscal 2024. Motorcycles was the largest at $2.66B (74.3%), ahead of Parts & Accessories at $614.07M (17.2%) and Apparel at $215.78M (6.0%). The other two lines brought in $90.78M combined.
Compared with fiscal 2024, every line above 2% of revenue shrank. Parts & Accessories held up best, down 5.8% to $614.07M, and Motorcycles fell the most, down 15.3% to $2.66B. From fiscal 2022 to 2025, combined revenue from these lines fell from $4.89B to $3.58B, a compound annual decline of 9.9%. Motorcycles' share of the total fell from 77.5% to 74.3%.
Harley-Davidson (HOG) reports its revenue by segment, by statement business segments and by product and service. In fiscal 2025, United States was its largest segment, bringing in $2.40B (67.1% of the total), followed by Emea at $538.78M (15.0%).
United States was Harley-Davidson's largest segment in fiscal 2025, bringing in $2.40B, or 67.1% of the $3.58B total across its seven segments.
Motorcycles was Harley-Davidson's largest product and service line in fiscal 2025, bringing in $2.66B, or 74.3% of the $3.58B total across its five product and service lines.
Every figure comes from Harley-Davidson's annual financial filings, as reported. Each line keeps the name Harley-Davidson gives it, and years follow its fiscal calendar.
Harley-Davidson's revenue by segment goes back to fiscal 2011, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.