Harley-Davidson (HOG) Return on Assets [ROA] (2009 - 2026)
Harley-Davidson (HOG) recorded Return on Assets [ROA] of 2.70% in Q2 2026, up 0.78 percentage points from 1.92% a year earlier but down 0.21 percentage points from the prior quarter.
Powered by 
Analysis
Harley-Davidson (HOG) Return on Assets [ROA] (2009 - 2026) Analysis & Trends
For FY2025, Harley-Davidson reported Return on Assets [ROA] of 3.30%, down 0.40 percentage points from FY2024.
- Annual Return on Assets [ROA] has declined for three straight years, though with a five-year change of +3.29 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Assets [ROA] came in at 3.71% in FY2024 (-2.18 pp), 5.88% in FY2023 (-0.68 pp), 6.56% in FY2022 (+0.92 pp) and 5.64% in FY2021 (+5.63 pp).
- Quarterly Return on Assets [ROA] has ranged from 1.92% in Q2 2025 to 6.96% in Q1 2023 over the past five years.
- On a year-over-year basis, Return on Assets [ROA] rose in two of the last eight quarters, with an average year-over-year change of -1.05 percentage points.
- Peak year-over-year performance for Return on Assets [ROA] in the last five years was a gain of 5.83 percentage points in Q4 2021, against a drop of 3.40 percentage points in Q2 2025 at the low end.
- Per Business Quant, the preceding three quarters came in at 2.91% (Q1 2026), 3.54% (Q4 2025) and 4.36% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROA (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,148.52 Bn | 983.08 Bn | 4.75 Bn | 2.64% |
| 2 | Toyota Motor | 242.17 Bn | -164.57 Bn | 20.95 Bn | 4.02% |
| 3 | Ferrari | 145.86 Bn | 138.30 Bn | 1.18 Bn | 16.02% |
| 4 | Honda Motor | 143.38 Bn | 10.76 Bn | 8.46 Bn | -0.27% |
| 5 | General Motors | 67.56 Bn | -37.30 Bn | 7.33 Bn | 0.74% |
| 6 | Ford Motor | 47.24 Bn | -95.23 Bn | 6.08 Bn | -2.60% |
| 7 | Rivian Automotive | 20.35 Bn | -2.94 Bn | 179.00 Mn | -21.95% |
| 8 | Magna International | 17.85 Bn | 15.41 Bn | 1.61 Bn | - |
| 9 | Stellantis | 12.63 Bn | -153.36 Bn | 5.55 Bn | -0.71% |
| 10 | Harley-Davidson | 2.54 Bn | -6.01 Bn | 421.12 Mn | 2.70% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.70% |
| Mar 31, 2026 | 2.91% |
| Dec 31, 2025 | 3.54% |
| Sep 30, 2025 | 4.36% |
| Jun 30, 2025 | 1.92% |
| Mar 31, 2025 | 2.83% |
| Dec 31, 2024 | 3.57% |
| Sep 30, 2024 | 4.55% |
| Jun 30, 2024 | 5.32% |
| Mar 31, 2024 | 5.11% |
| Dec 31, 2023 | 5.65% |
| Sep 30, 2023 | 5.81% |
| Jun 30, 2023 | 6.46% |
| Mar 31, 2023 | 6.96% |
| Dec 31, 2022 | 6.31% |
| Sep 25, 2022 | 6.00% |
| Jun 26, 2022 | 5.41% |
| Mar 27, 2022 | 5.59% |
| Dec 31, 2021 | 5.84% |
| Sep 26, 2021 | 4.81% |
API Access
Harley-Davidson Return on Assets [ROA] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-assets-%5Broa%5D&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-assets-[roa]", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-assets-%5Broa%5D&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();