Harley-Davidson (HOG) Price to Book (2009 - 2026)
Harley-Davidson's (HOG) quarterly Price to Book came in at 0.82 in Q2 2026, down 5.54% year-over-year from 0.86 in Q2 2025, and up 18.22% quarter-over-quarter from 0.69 in Q1 2026.
Analysis
Harley-Davidson (HOG) Price to Book (2009 - 2026) Analysis & Trends
Harley-Davidson has disclosed Price to Book across 18 years of filings, most recently posting 0.82 for Q2 2026.
- In Q2 2026, Price to Book fell 5.54% year-over-year to 0.82; the TTM figure through Jun 2026 stood at 0.82 (down 5.54% YoY), while the FY2025 annual figure was 0.73, down 38.89% from the prior year.
- Price to Book came in at 0.82 for Q2 2026 at Harley-Davidson, up from 0.69 in the prior quarter.
- In the past five years, Price to Book ranged from a high of 2.27 in Q1 2022 to a low of 0.69 in Q1 2026.
- Average Price to Book over 5 years is 1.39, with a median of 1.41 recorded in 2023.
- Year-over-year, Price to Book slumped 45.41% in 2022 and grew 2.82% in 2024.
- Over 5 years, Price to Book stood at 2.09 in 2022, then decreased by 26.06% to 1.55 in 2023, then slipped by 23.2% to 1.19 in 2024, then tumbled by 38.89% to 0.73 in 2025, then grew by 12.53% to 0.82 in 2026.
- Per Business Quant data, the three most recent Price to Book figures were 0.82 in Q2 2026, 0.69 in Q1 2026, and 0.73 in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Thor Industries | 3.79 Bn | 3.42 Bn | 354.77 Mn |
| 2 | Polaris | 3.43 Bn | 3.13 Bn | - |
| 3 | Harley-Davidson | 2.81 Bn | 910.35 Mn | 421.12 Mn |
| 4 | Brunswick | 1.59 Bn | 1.28 Bn | 437.80 Mn |
| 5 | Winnebago Industries | 817.02 Mn | 759.92 Mn | 94.90 Mn |
| 6 | Malibu Boats | 497.29 Mn | 422.87 Mn | 52.19 Mn |
| 7 | MasterCraft Boat Holdings | 372.42 Mn | 287.80 Mn | 19.54 Mn |
| 8 | Niu Technologies | 165.70 Mn | -29.42 Mn | 33.95 Mn |
| 9 | Massimo | 42.47 Mn | 37.84 Mn | 7.28 Mn |
| 10 | Gogoro | 39.25 Mn | -29.60 Mn | 15.96 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.82 |
| Mar 31, 2026 | 0.69 |
| Dec 31, 2025 | 0.73 |
| Sep 30, 2025 | 0.92 |
| Jun 30, 2025 | 0.86 |
| Mar 31, 2025 | 0.97 |
| Dec 31, 2024 | 1.19 |
| Sep 30, 2024 | 1.43 |
| Jun 30, 2024 | 1.29 |
| Mar 31, 2024 | 1.76 |
| Dec 31, 2023 | 1.55 |
| Sep 30, 2023 | 1.39 |
| Jun 30, 2023 | 1.56 |
| Mar 31, 2023 | 1.76 |
| Dec 31, 2022 | 2.09 |
| Sep 25, 2022 | 1.93 |
| Jun 26, 2022 | 1.82 |
| Mar 27, 2022 | 2.27 |
| Dec 31, 2021 | 2.27 |
| Sep 26, 2021 | 2.50 |