Harley-Davidson (HOG) Price to Book (2009 - 2026)
Harley-Davidson's (HOG) Price to Book came in at 0.82 for Q2 2026, down 5.5% from 0.86 a year earlier but up 18.2% from the prior quarter.
Powered by 
Analysis
Harley-Davidson (HOG) Price to Book (2009 - 2026) Analysis & Trends
For FY2025, Harley-Davidson's Price to Book stood at 0.73, down 38.9% from FY2024.
- Annual Price to Book has declined for five consecutive years.
- In prior years, Harley-Davidson's Price to Book was 1.19 in FY2024 (-23.2%), 1.55 in FY2023 (-26.1%), 2.09 in FY2022 (-7.9%) and 2.27 in FY2021 (-30.4%).
- Quarterly Price to Book has run from a low of 0.69 in Q1 2026 to a high of 2.50 in Q3 2021 over five years.
- On a year-over-year basis, Price to Book has declined in each of the last seven quarters, with an average decline of 25.8% over the last eight quarters.
- The strongest year-over-year quarter for Price to Book in the past five years was Q3 2021, with growth of 26.8%; the weakest was Q2 2022, with a decline of 45.4%.
- According to Business Quant data, Price to Book for the three prior quarters was 0.69 (Q1 2026), 0.73 (Q4 2025) and 0.92 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Tesla | 1,148.52 Bn | 983.08 Bn | 4.75 Bn |
| 2 | Toyota Motor | 242.17 Bn | -164.57 Bn | 20.95 Bn |
| 3 | Ferrari | 145.86 Bn | 138.30 Bn | 1.18 Bn |
| 4 | Honda Motor | 143.38 Bn | 10.76 Bn | 8.46 Bn |
| 5 | General Motors | 67.56 Bn | -37.30 Bn | 7.33 Bn |
| 6 | Ford Motor | 47.24 Bn | -95.23 Bn | 6.08 Bn |
| 7 | Rivian Automotive | 20.35 Bn | -2.94 Bn | 179.00 Mn |
| 8 | Magna International | 17.85 Bn | 15.41 Bn | 1.61 Bn |
| 9 | Stellantis | 12.63 Bn | -153.36 Bn | 5.55 Bn |
| 10 | Harley-Davidson | 2.54 Bn | -6.01 Bn | 421.12 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.82 |
| Mar 31, 2026 | 0.69 |
| Dec 31, 2025 | 0.73 |
| Sep 30, 2025 | 0.92 |
| Jun 30, 2025 | 0.86 |
| Mar 31, 2025 | 0.97 |
| Dec 31, 2024 | 1.19 |
| Sep 30, 2024 | 1.43 |
| Jun 30, 2024 | 1.29 |
| Mar 31, 2024 | 1.76 |
| Dec 31, 2023 | 1.55 |
| Sep 30, 2023 | 1.39 |
| Jun 30, 2023 | 1.56 |
| Mar 31, 2023 | 1.76 |
| Dec 31, 2022 | 2.09 |
| Sep 25, 2022 | 1.93 |
| Jun 26, 2022 | 1.82 |
| Mar 27, 2022 | 2.27 |
| Dec 31, 2021 | 2.27 |
| Sep 26, 2021 | 2.50 |
API Access
Harley-Davidson Price to Book API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-book&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-book", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-book&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();