Harley-Davidson HOG
NYSE HOG
$26.75 -0.43 (-1.58%)
As of: Sep 9, 2026 · 12:05 PM EDT

Harley-Davidson (HOG) Price to Book (2009 - 2026)

Harley-Davidson's (HOG) quarterly Price to Book came in at 0.82 in Q2 2026, down 5.54% year-over-year from 0.86 in Q2 2025, and up 18.22% quarter-over-quarter from 0.69 in Q1 2026.

Analysis

Harley-Davidson (HOG) Price to Book (2009 - 2026) Analysis & Trends

Harley-Davidson has disclosed Price to Book across 18 years of filings, most recently posting 0.82 for Q2 2026.

  • In Q2 2026, Price to Book fell 5.54% year-over-year to 0.82; the TTM figure through Jun 2026 stood at 0.82 (down 5.54% YoY), while the FY2025 annual figure was 0.73, down 38.89% from the prior year.
  • Price to Book came in at 0.82 for Q2 2026 at Harley-Davidson, up from 0.69 in the prior quarter.
  • In the past five years, Price to Book ranged from a high of 2.27 in Q1 2022 to a low of 0.69 in Q1 2026.
  • Average Price to Book over 5 years is 1.39, with a median of 1.41 recorded in 2023.
  • Year-over-year, Price to Book slumped 45.41% in 2022 and grew 2.82% in 2024.
  • Over 5 years, Price to Book stood at 2.09 in 2022, then decreased by 26.06% to 1.55 in 2023, then slipped by 23.2% to 1.19 in 2024, then tumbled by 38.89% to 0.73 in 2025, then grew by 12.53% to 0.82 in 2026.
  • Per Business Quant data, the three most recent Price to Book figures were 0.82 in Q2 2026, 0.69 in Q1 2026, and 0.73 in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Thor Industries 3.79 Bn 3.42 Bn 354.77 Mn
2 Polaris 3.43 Bn 3.13 Bn -
3 Harley-Davidson 2.81 Bn 910.35 Mn 421.12 Mn
4 Brunswick 1.59 Bn 1.28 Bn 437.80 Mn
5 Winnebago Industries 817.02 Mn 759.92 Mn 94.90 Mn
6 Malibu Boats 497.29 Mn 422.87 Mn 52.19 Mn
7 MasterCraft Boat Holdings 372.42 Mn 287.80 Mn 19.54 Mn
8 Niu Technologies 165.70 Mn -29.42 Mn 33.95 Mn
9 Massimo 42.47 Mn 37.84 Mn 7.28 Mn
10 Gogoro 39.25 Mn -29.60 Mn 15.96 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 0.82
Mar 31, 2026 0.69
Dec 31, 2025 0.73
Sep 30, 2025 0.92
Jun 30, 2025 0.86
Mar 31, 2025 0.97
Dec 31, 2024 1.19
Sep 30, 2024 1.43
Jun 30, 2024 1.29
Mar 31, 2024 1.76
Dec 31, 2023 1.55
Sep 30, 2023 1.39
Jun 30, 2023 1.56
Mar 31, 2023 1.76
Dec 31, 2022 2.09
Sep 25, 2022 1.93
Jun 26, 2022 1.82
Mar 27, 2022 2.27
Dec 31, 2021 2.27
Sep 26, 2021 2.50