Harley-Davidson (HOG) Return on Invested Capital [ROIC] (2009 - 2026)
Harley-Davidson's Return on Invested Capital [ROIC] came in at 2.74% for Q2 2026, up 1.19 percentage points from 1.55% a year earlier but down 0.29 percentage points from the prior quarter.
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Analysis
Harley-Davidson (HOG) Return on Invested Capital [ROIC] (2009 - 2026) Analysis & Trends
For FY2025, Harley-Davidson's Return on Invested Capital [ROIC] was 3.42%, down 0.08 percentage points from FY2024.
- Return on Invested Capital [ROIC] has declined in each of the last three years, though with a five-year change of +3.42 percentage points (FY2020 to FY2025).
- Going back by year, Return on Invested Capital [ROIC] was 3.50% in FY2024 (-2.69 pp), 6.19% in FY2023 (-1.31 pp), 7.49% in FY2022 (+1.01 pp) and 6.48% in FY2021 (+6.48 pp).
- The five-year range for quarterly Return on Invested Capital [ROIC] is 1.55% (Q2 2025) to 7.81% (Q1 2023).
- Year-over-year, Return on Invested Capital [ROIC] has increased for four consecutive quarters, with an average year-over-year change of -1.09 percentage points over the last eight quarters.
- The fastest year-over-year change in Return on Invested Capital [ROIC] over five years came in Q4 2021 (a gain of 6.87 percentage points), and the weakest in Q2 2025 (a drop of 3.85 percentage points).
- Business Quant data shows HOG's Return on Invested Capital [ROIC] at 3.04% (Q1 2026), 3.73% (Q4 2025) and 4.60% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Tesla | 1,199.60 Bn | 1,034.16 Bn | 4.75 Bn | 3.70% |
| 2 | Toyota Motor | 237.87 Bn | -168.87 Bn | 20.95 Bn | 2.23% |
| 3 | Ferrari | 144.10 Bn | 136.55 Bn | 1.18 Bn | 24.03% |
| 4 | Honda Motor | 142.11 Bn | 9.49 Bn | 8.46 Bn | 3.66% |
| 5 | General Motors | 68.70 Bn | -36.17 Bn | 7.33 Bn | 0.95% |
| 6 | Ford Motor | 47.39 Bn | -95.07 Bn | 6.08 Bn | -2.19% |
| 7 | Rivian Automotive | 19.48 Bn | -3.81 Bn | 179.00 Mn | -38.30% |
| 8 | Magna International | 18.09 Bn | 15.65 Bn | 1.61 Bn | 32.21% |
| 9 | Stellantis | 12.78 Bn | -153.22 Bn | 5.55 Bn | -0.95% |
| 10 | Harley-Davidson | 2.55 Bn | -6.00 Bn | 421.12 Mn | 2.74% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.74% |
| Mar 31, 2026 | 3.04% |
| Dec 31, 2025 | 3.73% |
| Sep 30, 2025 | 4.60% |
| Jun 30, 2025 | 1.55% |
| Mar 31, 2025 | 2.59% |
| Dec 31, 2024 | 3.36% |
| Sep 30, 2024 | 4.51% |
| Jun 30, 2024 | 5.40% |
| Mar 31, 2024 | 5.25% |
| Dec 31, 2023 | 5.95% |
| Sep 30, 2023 | 6.19% |
| Jun 30, 2023 | 7.14% |
| Mar 31, 2023 | 7.81% |
| Dec 31, 2022 | 7.28% |
| Sep 25, 2022 | 6.93% |
| Jun 26, 2022 | 6.32% |
| Mar 27, 2022 | 6.58% |
| Dec 31, 2021 | 6.87% |
| Sep 26, 2021 | 5.84% |
API Access
Harley-Davidson Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=HOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "HOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=HOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();