KPIs & Operating Metrics(New)

Adjusted Ebitda By Segment Breakdown Of Assets Breakdown Of Assets (Quarterly)Cost Of Revenue By Segment Customer Statistics Daus Daily Active Users Deferred Revenue Employee Statistics Fixed Assets Gross Margin By Segment %Gross Profit By Segment Income (Loss) Before Income Taxes Iqiyi Subscribers Maus Monthly Active Users Non Gaap Measure Non Gaap Measure %Non Gaap Measure Annual Non Gaap Measure Annual %Operating Costs And Expenses Operating Income By Segment Operating Income By Segment Annual Operating Margin By Segment %Operating Margin By Segment Annual %Opex & Costs As A % Of Revenue Publisher Accounts Revenue By Business Vertical Revenue By Business Vertical %Revenue By Business Vertical Annual Revenue By Business Vertical Annual %Revenue By Major Related Parties Annual Revenue By Segment Revenue By Segment %Revenue By Segment Annual Revenue By Segment Annual %

Balance Sheet

Cash Flow Statement

Daily Values

Growth Metrics

Income Statement

Others

Ratios

Baidu (BIDU) Non Gaap Measure (2016 - 2025)