Baidu (BIDU) Net Margin (2009 - 2026)
Baidu (BIDU) recorded quarterly Net Margin of 10.22% in Q1 2026, up 96.87% quarter-over-quarter from 5.19% in Q4 2025, and down 3494.0% on a YoY basis from 0.3% in Q1 2025.
Baidu (BIDU) Net Margin (2009 - 2026) Analysis & Trends
Baidu's Net Margin history runs 18 years deep, the most recent figure standing at 10.22% for Q1 2026.
- In Q1 2026, Net Margin fell 3494.0% year-over-year to 10.22%; the TTM figure through Mar 2026 stood at 1.0% (down 3263.0% YoY), while the FY2025 annual figure was 4.23%, down 1393.0% from the prior year.
- Net Margin was 10.22% for Q1 2026 at Baidu, up from 5.19% in the prior quarter.
- In the past five years, Net Margin ranged from a high of 45.16% in Q1 2025 to a low of 67.95% in Q3 2025.
- Historically, Net Margin has averaged 17.84% across 5 years, with a median of 26.07% in 2023.
- Biggest YoY gain for Net Margin was 8020 bps in 2022; the steepest drop was 14423 bps in 2022.
- A 5-year view of Net Margin shows it stood at 26.18% in 2022, then sank by 46 bps to 14.23% in 2023, then jumped by 80 bps to 25.62% in 2024, then tumbled by 80 bps to 5.19% in 2025, then soared by 97 bps to 10.22% in 2026.
- The last three Net Margin figures came in at 10.22% (Q1 2026), 5.19% (Q4 2025), and 67.95% (Q3 2025), per Business Quant data.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | 155.44% |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | 56.94% |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | 47.54% |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | 15.91% |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 30.75% | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | -7.30% | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | 55.91% |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | -5.82% |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 6.50% |
| 10 | Baidu | 4.13 Bn | -12.40 Bn | 1.88 Mn | 10.22% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 10.22% |
| Dec 31, 2025 | 5.19% |
| Sep 30, 2025 | -67.95% |
| Jun 30, 2025 | 41.11% |
| Mar 31, 2025 | 45.16% |
| Dec 31, 2024 | 25.62% |
| Sep 30, 2024 | 37.92% |
| Jun 30, 2024 | 27.06% |
| Mar 31, 2024 | 31.67% |
| Dec 31, 2023 | 14.23% |
| Sep 30, 2023 | 32.33% |
| Jun 30, 2023 | 26.07% |
| Mar 31, 2023 | 35.50% |
| Dec 31, 2022 | 26.18% |
| Sep 30, 2022 | -1.88% |
| Jun 30, 2022 | 19.33% |
| Mar 31, 2022 | -4.42% |
| Dec 31, 2021 | 5.17% |
| Sep 30, 2021 | -82.08% |
| Jun 30, 2021 | -5.61% |