Baidu (BIDU) Net Margin (2009 - 2026)

Baidu's Net Margin history runs 18 years deep, the most recent figure standing at 10.22% for Q1 2026.

• In Q1 2026, Net Margin fell 1386.0% year-over-year to 10.22%; the TTM figure through Mar 2026 stood at 0.86% (down 2050.0% YoY), while the FY2025 annual figure was 4.23%, down 1393.0% from the prior year.
• Net Margin for Q1 2026 stood at 10.22%, up from 8.33% in the prior quarter.
• The five-year high for Net Margin was 25.57% in Q3 2024, with the low at 42.07% in Q3 2025.
• The 5-year median for Net Margin is 16.45% (2024), against an average of 12.28%.
• Peak annual rise in Net Margin reached 5878 bps in 2022, while the deepest fall reached 9022 bps in 2022.
• Baidu's Net Margin stood at 19.2% in 2022, then sank by 58 bps to 8.08% in 2023, then surged by 139 bps to 19.34% in 2024, then slumped by 57 bps to 8.33% in 2025, then grew by 23 bps to 10.22% in 2026.
• Business Quant data shows BIDU's Net Margin at 10.22% in Q1 2026, 8.33% in Q4 2025, and 42.07% in Q3 2025.