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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) Net Margin (2016 - 2025)

Baidu has reported Net Margin over the past 17 years, most recently at 5.19% for Q4 2025.

  • For Q4 2025, Net Margin fell 2043.0% year-over-year to 5.19%; the TTM value through Dec 2025 reached 6.26%, down 2459.0%, while the annual FY2025 figure was 4.11%, 1405.0% down from the prior year.
  • Net Margin for Q4 2025 was 5.19% at Baidu, up from 67.95% in the prior quarter.
  • Over five years, Net Margin peaked at 139.82% in Q1 2021 and troughed at 82.08% in Q3 2021.
  • A 5-year average of 17.57% and a median of 25.85% in 2023 define the central range for Net Margin.
  • On a YoY basis, Net Margin climbed as much as 15177bps in 2021 and fell as far as -14860bps in 2021.
  • Year by year, Net Margin stood at 5.17% in 2021, then soared by 407bps to 26.18% in 2022, then plummeted by -46bps to 14.23% in 2023, then soared by 80bps to 25.62% in 2024, then tumbled by -80bps to 5.19% in 2025.
  • Business Quant data shows Net Margin for BIDU at 5.19% in Q4 2025, 67.95% in Q3 2025, and 41.11% in Q2 2025.