Baidu (BIDU) Net Margin (2009 - 2026)
Baidu (BIDU) posted quarterly Net Margin of 10.22% for Q1 2026, down 1386.0% year-over-year from 0.79% in Q1 2025, and up 22.67% quarter-over-quarter from 8.33% in Q4 2025.
Baidu (BIDU) Net Margin (2009 - 2026) Analysis & Trends
Baidu's Net Margin history runs 18 years deep, the most recent figure standing at 10.22% for Q1 2026.
- In Q1 2026, Net Margin fell 1386.0% year-over-year to 10.22%; the TTM figure through Mar 2026 stood at 0.86% (down 2050.0% YoY), while the FY2025 annual figure was 4.23%, down 1393.0% from the prior year.
- Net Margin for Q1 2026 stood at 10.22%, up from 8.33% in the prior quarter.
- The five-year high for Net Margin was 25.57% in Q3 2024, with the low at 42.07% in Q3 2025.
- The 5-year median for Net Margin is 16.45% (2024), against an average of 12.28%.
- Peak annual rise in Net Margin reached 5878 bps in 2022, while the deepest fall reached 9022 bps in 2022.
- Baidu's Net Margin stood at 19.2% in 2022, then sank by 58 bps to 8.08% in 2023, then surged by 139 bps to 19.34% in 2024, then slumped by 57 bps to 8.33% in 2025, then grew by 23 bps to 10.22% in 2026.
- Business Quant data shows BIDU's Net Margin at 10.22% in Q1 2026, 8.33% in Q4 2025, and 42.07% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,239.00 Bn | 3,809.96 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,535.20 Bn | 1,444.94 Bn | 49.47 Bn | 26.07% |
| 3 | Taboola.com | 1,139.07 Bn | 1,138.93 Bn | 139.48 Mn | 0.91% |
| 4 | Baidu | 289.02 Bn | 284.53 Bn | 1.88 Mn | 834.82% |
| 5 | Spotify Technology | 102.92 Bn | 92.68 Bn | 1.75 Bn | 15.91% |
| 6 | Joyy | 77.84 Bn | 76.96 Bn | 205.64 Mn | 9.28% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 15.03% |
| 8 | Nebius | 49.06 Bn | 39.43 Bn | 295.20 Mn | -1.45% |
| 9 | 30.48 Bn | 27.70 Bn | 734.60 Mn | 31.41% | |
| 10 | Tencent Music Entertainment | 27.04 Bn | 24.34 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 10.22% |
| Dec 31, 2025 | 8.33% |
| Sep 30, 2025 | -42.07% |
| Jun 30, 2025 | 24.83% |
| Mar 31, 2025 | 24.08% |
| Dec 31, 2024 | 19.34% |
| Sep 30, 2024 | 25.57% |
| Jun 30, 2024 | 16.45% |
| Mar 31, 2024 | 21.37% |
| Dec 31, 2023 | 8.08% |
| Sep 30, 2023 | 23.79% |
| Jun 30, 2023 | 15.58% |
| Mar 31, 2023 | 24.32% |
| Dec 31, 2022 | 19.20% |
| Sep 30, 2022 | -1.11% |
| Jun 30, 2022 | 12.02% |
| Mar 31, 2022 | -1.26% |
| Dec 31, 2021 | 3.24% |
| Sep 30, 2021 | -59.89% |
| Jun 30, 2021 | 3.27% |