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Baidu (BIDU) Net Margin (2016 - 2025)

Historic Net Margin for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 36.11%.

  • Baidu's Net Margin fell 588300.0% to 36.11% in Q3 2025 from the same period last year, while for Sep 2025 it was 1.16%, marking a year-over-year decrease of 176600.0%. This contributed to the annual value of 18.45% for FY2024, which is 24400.0% up from last year.
  • As of Q3 2025, Baidu's Net Margin stood at 36.11%, which was down 588300.0% from 21.97% recorded in Q2 2025.
  • Baidu's Net Margin's 5-year high stood at 88.96% during Q1 2021, with a 5-year trough of 108.24% in Q4 2022.
  • Its 5-year average for Net Margin is 1.88%, with a median of 12.08% in 2022.
  • As far as peak fluctuations go, Baidu's Net Margin tumbled by -953100bps in 2022, and later soared by 1167100bps in 2023.
  • Baidu's Net Margin (Quarter) stood at 12.92% in 2021, then plummeted by -737bps to 108.24% in 2022, then surged by 108bps to 8.47% in 2023, then crashed by -279bps to 15.14% in 2024, then plummeted by -138bps to 36.11% in 2025.
  • Its Net Margin was 36.11% in Q3 2025, compared to 21.97% in Q2 2025 and 24.05% in Q1 2025.