Baidu (BIDU) Net Margin (2009 - 2026)
Baidu (BIDU) posted Net Margin of 7.02% for Q2 2026, down 31.68% on a QoQ basis from 10.28% in Q1 2026, and down 1514.0% year-over-year from 0.5% in Q2 2025.
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Analysis
Baidu (BIDU) Net Margin (2009 - 2026) Analysis & Trends
Baidu has reported Net Margin for 18 years, with the latest figure at 7.02% in Q2 2026.
- On a quarterly basis, Net Margin fell 1514.0% year-over-year to 7.02% in Q2 2026; TTM through Jun 2026 was 2.92%, a 2376.0% decrease from a year earlier, with the FY2025 full-year figure at 4.11%, down 1405.0% from the prior year.
- Net Margin was 7.02% for Q2 2026 at Baidu, down from 10.28% in the prior quarter.
- The five-year high for Net Margin was 24.08% in Q1 2025, with the low at 36.11% in Q3 2025.
- Average Net Margin over 5 years is 10.74%, with a median of 15.01% recorded in 2022.
- The largest YoY upside for Net Margin was 5319 bps in 2022 against a maximum downside of 9257 bps in 2022.
- Over 5 years, Net Margin stood at 15.49% in 2022, then slumped by 45 bps to 8.47% in 2023, then soared by 71 bps to 14.52% in 2024, then slumped by 64 bps to 5.19% in 2025, then soared by 35 bps to 7.02% in 2026.
- The last three Net Margin figures came in at 7.02% (Q2 2026), 10.28% (Q1 2026), and 5.19% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 320.54 Bn | 317.47 Bn | 2.30 Bn | -8.27% |
| 2 | CrowdStrike Holdings | 268.77 Bn | 263.80 Bn | 1.10 Bn | 0.36% |
| 3 | Fortinet | 131.12 Bn | 127.05 Bn | 1.64 Bn | 29.55% |
| 4 | Snowflake | 118.02 Bn | 115.67 Bn | 1.04 Bn | -12.39% |
| 5 | Datadog | 90.27 Bn | 85.29 Bn | 881.34 Mn | 3.97% |
| 6 | Axon Enterprise | 36.61 Bn | 35.93 Bn | 546.45 Mn | 3.25% |
| 7 | Zscaler | 34.97 Bn | 31.49 Bn | - | - |
| 8 | MongoDB | 34.51 Bn | 32.10 Bn | 569.77 Mn | 5.30% |
| 9 | Okta | 34.32 Bn | 32.02 Bn | 641.00 Mn | 14.41% |
| 10 | Baidu | 30.55 Bn | 8.15 Bn | 1.76 Mn | 7.02% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.77% |
| Mar 31, 2026 | 8.52% |
| Dec 31, 2025 | 2.99% |
| Sep 30, 2025 | -39.44% |
| Jun 30, 2025 | 18.85% |
| Mar 31, 2025 | 21.76% |
| Dec 31, 2024 | 11.29% |
| Sep 30, 2024 | 19.67% |
| Jun 30, 2024 | 19.15% |
| Mar 31, 2024 | 14.94% |
| Dec 31, 2023 | 2.71% |
| Sep 30, 2023 | 20.16% |
| Jun 30, 2023 | 23.85% |
| Mar 31, 2023 | 17.84% |
| Dec 31, 2022 | 15.49% |
| Sep 30, 2022 | 25.48% |
| Jun 30, 2022 | 5.08% |
| Mar 31, 2022 | 13.31% |
| Dec 31, 2021 | 3.24% |
| Sep 30, 2021 | -58.58% |
API Access
Baidu Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();