Baidu (BIDU) Net Margin (2009 - 2026)
Baidu (BIDU) recorded Net Margin of 7.38% in the quarter ended Jun 30, 2026, down 15.00 percentage points from 22.38% a year earlier and down 3.35 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) Net Margin (2009 - 2026) Analysis & Trends
On a TTM basis, Baidu's Net Margin came in at -2.59% as of Jun 30, 2026, down 23.46 percentage points year-over-year; for the year ended Dec 31, 2025, it was 4.23%, down 14.22 percentage points from the prior year.
- Annual Net Margin has a five-year change of -176.67 percentage points (years ended Dec 2020 to Dec 2025).
- Across earlier years, Net Margin came in at 18.45% in the year ended Dec 31, 2024 (+2.43 pp), 16.01% in the year ended Dec 31, 2023 (+9.92 pp), 6.09% in the year ended Dec 31, 2022 (+0.07 pp) and 6.02% in the year ended Dec 31, 2021 (-174.88 pp).
- Quarterly Net Margin has ranged from -51.67% in the quarter ended Sep 30, 2021 to 23.77% in the quarter ended Mar 31, 2025 over the past five years.
- On a year-over-year basis, Net Margin has declined for four consecutive quarters, with an average year-over-year change of -9.07 percentage points over the last eight quarters.
- Peak year-over-year performance for Net Margin in the last five years was a gain of 51.20 percentage points in the quarter ended Sep 30, 2022, against a drop of 100.13 percentage points in the quarter ended Sep 30, 2021 at the low end.
- Per Business Quant, the preceding three quarters came in at 10.73% (quarter ended Mar 31, 2026), 5.45% (quarter ended Dec 31, 2025) and -35.84% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 289.26 Bn | 274.33 Bn | 2.30 Bn | -8.27% |
| 2 | CrowdStrike Holdings | 243.64 Bn | 224.08 Bn | 1.10 Bn | 0.36% |
| 3 | Fortinet | 126.90 Bn | 112.83 Bn | 1.64 Bn | 29.61% |
| 4 | Snowflake | 110.61 Bn | 97.93 Bn | 1.04 Bn | -12.39% |
| 5 | Datadog | 92.52 Bn | 74.16 Bn | 881.34 Mn | 3.97% |
| 6 | Zscaler | 38.77 Bn | 24.89 Bn | - | - |
| 7 | Axon Enterprise | 33.68 Bn | 28.20 Bn | 546.45 Mn | 3.25% |
| 8 | Okta | 33.65 Bn | 23.75 Bn | 641.00 Mn | 14.41% |
| 9 | MongoDB | 29.18 Bn | 19.65 Bn | 569.77 Mn | 5.30% |
| 10 | Baidu | 26.52 Bn | -46.89 Bn | 1.76 Mn | 7.38% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 7.38% |
| Mar 31, 2026 | 10.73% |
| Dec 31, 2025 | 5.45% |
| Sep 30, 2025 | -35.84% |
| Jun 30, 2025 | 22.38% |
| Mar 31, 2025 | 23.77% |
| Dec 31, 2024 | 15.21% |
| Sep 30, 2024 | 22.27% |
| Jun 30, 2024 | 16.17% |
| Mar 31, 2024 | 17.30% |
| Dec 31, 2023 | 7.43% |
| Sep 30, 2023 | 19.40% |
| Jun 30, 2023 | 15.84% |
| Mar 31, 2023 | 18.70% |
| Dec 31, 2022 | 14.97% |
| Sep 30, 2022 | -0.47% |
| Jun 30, 2022 | 12.46% |
| Mar 31, 2022 | -3.11% |
| Dec 31, 2021 | 5.18% |
| Sep 30, 2021 | -51.67% |
API Access
Baidu Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();