Baidu (BIDU) EBITDA Margin (2009 - 2024)
Baidu (BIDU) posted EBITDA Margin of 19.62% for Q2 2026, up 4.05% on a QoQ basis from 18.86% in Q1 2026, and down 21.0% year-over-year from 24.84% in Q2 2025.
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Baidu (BIDU) EBITDA Margin (2009 - 2024) Analysis & Trends
Baidu has reported EBITDA Margin for 18 years, with the latest figure at 19.62% in Q2 2026.
- On a quarterly basis, EBITDA Margin fell 21.0% year-over-year to 19.62% in Q2 2026; TTM through Jun 2026 was 16.76%, a 547.0% decrease from a year earlier, with the FY2025 full-year figure at 17.71%, down 714.0% from the prior year.
- EBITDA Margin was 19.62% for Q2 2026 at Baidu, up from 18.86% in the prior quarter.
- The five-year high for EBITDA Margin was 27.83% in Q3 2023, with the low at 13.89% in Q4 2022.
- Average EBITDA Margin over 5 years is 21.0%, with a median of 20.27% recorded in 2024.
- The sharpest annual moves came in 2023 and 2025: EBITDA Margin soared 1183 bps in 2023, then sank 1181 bps in 2025.
- Over 5 years, EBITDA Margin stood at 13.89% in 2022, then surged by 85 bps to 25.72% in 2023, then retreated by 19 bps to 20.71% in 2024, then sank by 31 bps to 14.23% in 2025, then jumped by 38 bps to 19.62% in 2026.
- The last three EBITDA Margin figures came in at 19.62% (Q2 2026), 18.86% (Q1 2026), and 14.23% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 320.54 Bn | 317.47 Bn | 2.30 Bn | 5.04% |
| 2 | CrowdStrike Holdings | 268.77 Bn | 263.80 Bn | 1.10 Bn | -2.26% |
| 3 | Fortinet | 131.12 Bn | 127.05 Bn | 1.64 Bn | 33.66% |
| 4 | Snowflake | 118.02 Bn | 115.67 Bn | 1.04 Bn | -17.00% |
| 5 | Datadog | 90.27 Bn | 85.29 Bn | 881.34 Mn | 0.49% |
| 6 | Axon Enterprise | 36.61 Bn | 35.93 Bn | 546.45 Mn | 5.17% |
| 7 | Zscaler | 34.97 Bn | 31.49 Bn | - | - |
| 8 | MongoDB | 34.51 Bn | 32.10 Bn | 569.77 Mn | 3.68% |
| 9 | Okta | 34.32 Bn | 32.02 Bn | 641.00 Mn | 13.29% |
| 10 | Baidu | 30.55 Bn | 8.15 Bn | 1.76 Mn | 19.62% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2024 | 26.97% |
| Mar 31, 2024 | 22.44% |
| Dec 31, 2023 | 21.01% |
| Sep 30, 2023 | 27.60% |
| Jun 30, 2023 | 27.71% |
| Mar 31, 2023 | 26.15% |
| Dec 31, 2022 | 18.97% |
| Sep 30, 2022 | 28.38% |
| Jun 30, 2022 | 16.83% |
| Mar 31, 2022 | 19.34% |
| Dec 31, 2021 | 10.86% |
| Sep 30, 2021 | 11.14% |
| Mar 31, 2021 | 23.47% |
| Dec 31, 2020 | 31.52% |
| Jun 30, 2020 | 19.41% |
| Mar 31, 2020 | 4.42% |
| Dec 31, 2019 | 65.71% |
| Sep 30, 2019 | 27.06% |
| Jun 30, 2019 | 18.33% |
| Mar 31, 2019 | 14.05% |
API Access
Baidu EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();