Baidu (BIDU) EBITDA Margin (2009 - 2026)

Baidu's EBITDA Margin history runs 18 years deep, the most recent figure standing at 18.86% for Q1 2026.

• In Q1 2026, EBITDA Margin fell 334.0% year-over-year to 18.86%; the TTM figure through Mar 2026 stood at 16.86% (down 717.0% YoY), while the FY2025 annual figure was 3.61%, down 2124.0% from the prior year.
• EBITDA Margin for Q1 2026 stood at 18.86%, up from 14.44% in the prior quarter.
• The five-year high for EBITDA Margin was 27.83% in Q3 2023, with the low at 13.47% in Q4 2022.
• The 5-year median for EBITDA Margin is 20.71% (2024), against an average of 21.06%.
• The sharpest annual moves came in 2023 and 2025: EBITDA Margin surged 1225 bps in 2023, then sank 1181 bps in 2025.
• Baidu's EBITDA Margin stood at 13.47% in 2022, then surged by 91 bps to 25.72% in 2023, then declined by 19 bps to 20.71% in 2024, then slumped by 30 bps to 14.44% in 2025, then surged by 31 bps to 18.86% in 2026.
• Business Quant data shows BIDU's EBITDA Margin at 18.86% in Q1 2026, 14.44% in Q4 2025, and 14.2% in Q3 2025.