Baidu, Inc. (BIDU) EBITDA Margin (2009 - 2026)

Baidu (BIDU) has reported EBITDA Margin for 18 consecutive years, with 18.86% the latest figure, recorded in Q1 2026.

• In Q1 2026, EBITDA Margin fell 2278.0% year-over-year to 18.86%; the TTM figure through Mar 2026 stood at 21.78% (down 1983.0% YoY), while the FY2025 annual figure was 4.24%, down 1293.0% from the prior year.
• EBITDA Margin came in at 18.86% for Q1 2026 at Baidu, up from 14.23% in the prior quarter.
• The five-year high for EBITDA Margin was 45.49% in Q1 2023, with the low at 113.59% in Q2 2023.
• Average EBITDA Margin over 5 years is 21.64%, with a median of 36.53% recorded in 2024.
• Across the five-year window, EBITDA Margin plunged 15220 bps in 2023 and surged 15811 bps in 2024, its largest moves.
• Year by year, EBITDA Margin stood at 22.76% in 2022, then sank by 263 bps to 37.13% in 2023, then soared by 198 bps to 36.53% in 2024, then plunged by 61 bps to 14.23% in 2025, then soared by 32 bps to 18.86% in 2026.
• According to Business Quant data, EBITDA Margin over the past three periods registered 18.86%, 14.23%, and 26.73% for Q1 2026, Q4 2025, and Q3 2025 respectively.