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Asset Utilization RatioAssets AverageEBIT MarginEBITDA MarginEBT MarginEnterprise ValueGross MarginInterest Coverage RatioNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on SalesTimes Interest Earned

Baidu (BIDU) EBITDA Margin (2016 - 2025)

Historic EBITDA Margin for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 14.2%.

  • Baidu's EBITDA Margin fell 118100.0% to 14.2% in Q3 2025 from the same period last year, while for Sep 2025 it was 16.9%, marking a year-over-year decrease of 42600.0%. This contributed to the annual value of 17.43% for FY2024, which is 25500.0% up from last year.
  • Latest data reveals that Baidu reported EBITDA Margin of 14.2% as of Q3 2025, which was down 118100.0% from 19.84% recorded in Q2 2025.
  • In the past 5 years, Baidu's EBITDA Margin ranged from a high of 26.16% in Q1 2024 and a low of 5.91% during Q4 2021
  • Its 5-year average for EBITDA Margin is 16.59%, with a median of 16.05% in 2023.
  • Its EBITDA Margin has fluctuated over the past 5 years, first crashed by -2005300bps in 2021, then soared by 127500bps in 2022.
  • Quarter analysis of 5 years shows Baidu's EBITDA Margin stood at 5.91% in 2021, then soared by 135bps to 13.89% in 2022, then rose by 11bps to 15.42% in 2023, then decreased by -25bps to 11.49% in 2024, then grew by 24bps to 14.2% in 2025.
  • Its EBITDA Margin was 14.2% in Q3 2025, compared to 19.84% in Q2 2025 and 22.2% in Q1 2025.