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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) EBITDA Margin (2016 - 2025)

Baidu has reported EBITDA Margin over the past 17 years, most recently at 37.3% for Q4 2025.

  • For Q4 2025, EBITDA Margin fell 7384.0% year-over-year to 37.3%; the TTM value through Dec 2025 reached 6.54%, down 3577.0%, while the annual FY2025 figure was 4.24%, 1293.0% down from the prior year.
  • EBITDA Margin for Q4 2025 was 37.3% at Baidu, down from 26.73% in the prior quarter.
  • Over five years, EBITDA Margin peaked at 45.49% in Q1 2023 and troughed at 37.3% in Q4 2025.
  • A 5-year average of 27.77% and a median of 34.87% in 2021 define the central range for EBITDA Margin.
  • Biggest five-year swings in EBITDA Margin: surged 7366bps in 2024 and later crashed -7384bps in 2025.
  • Year by year, EBITDA Margin stood at 29.95% in 2021, then dropped by -22bps to 23.47% in 2022, then crashed by -258bps to 37.13% in 2023, then surged by 198bps to 36.53% in 2024, then plummeted by -202bps to 37.3% in 2025.
  • Business Quant data shows EBITDA Margin for BIDU at 37.3% in Q4 2025, 26.73% in Q3 2025, and 37.12% in Q2 2025.