Baidu (BIDU) EBITDA Margin (2009 - 2026)
Baidu (BIDU) recorded quarterly EBITDA Margin of 18.86% in Q1 2026, up 32.49% quarter-over-quarter from 14.23% in Q4 2025, and down 2278.0% on a YoY basis from 0.87% in Q1 2025.
Baidu (BIDU) EBITDA Margin (2009 - 2026) Analysis & Trends
Baidu's EBITDA Margin history runs 18 years deep, the most recent figure standing at 18.86% for Q1 2026.
- In Q1 2026, EBITDA Margin fell 2278.0% year-over-year to 18.86%; the TTM figure through Mar 2026 stood at 21.78% (down 1983.0% YoY), while the FY2025 annual figure was 4.24%, down 1293.0% from the prior year.
- EBITDA Margin was 18.86% for Q1 2026 at Baidu, up from 14.23% in the prior quarter.
- In the past five years, EBITDA Margin ranged from a high of 45.49% in Q1 2023 to a low of 37.13% in Q4 2023.
- Historically, EBITDA Margin has averaged 29.93% across 5 years, with a median of 36.53% in 2024.
- The sharpest annual moves came in 2023 and 2024: EBITDA Margin tumbled 6060 bps in 2023, then surged 7366 bps in 2024.
- A 5-year view of EBITDA Margin shows it stood at 23.47% in 2022, then sank by 258 bps to 37.13% in 2023, then soared by 198 bps to 36.53% in 2024, then tumbled by 61 bps to 14.23% in 2025, then soared by 32 bps to 18.86% in 2026.
- The last three EBITDA Margin figures came in at 18.86% (Q1 2026), 14.23% (Q4 2025), and 26.73% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | -32.08% |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | 36.12% |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | 40.62% |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | 15.77% |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 27.57% | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | -7.97% | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | 30.02% |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | -4.87% |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 5.08% |
| 10 | Baidu | 4.13 Bn | -12.40 Bn | 1.88 Mn | 18.86% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 18.86% |
| Dec 31, 2025 | 14.23% |
| Sep 30, 2025 | 26.73% |
| Jun 30, 2025 | 37.12% |
| Mar 31, 2025 | 41.64% |
| Dec 31, 2024 | 36.53% |
| Sep 30, 2024 | 43.42% |
| Jun 30, 2024 | 44.52% |
| Mar 31, 2024 | 44.59% |
| Dec 31, 2023 | -37.13% |
| Sep 30, 2023 | 44.91% |
| Jun 30, 2023 | 25.59% |
| Mar 31, 2023 | 45.49% |
| Dec 31, 2022 | 23.47% |
| Sep 30, 2022 | 27.73% |
| Jun 30, 2022 | 38.61% |
| Mar 31, 2022 | 32.45% |
| Dec 31, 2021 | 29.95% |
| Sep 30, 2021 | 33.21% |
| Jun 30, 2021 | 38.35% |