Baidu (BIDU) EBITDA Margin (2009 - 2026)
Baidu (BIDU) posted quarterly EBITDA Margin of 18.86% for Q1 2026, down 334.0% year-over-year from 8.06% in Q1 2025, and up 30.63% quarter-over-quarter from 14.44% in Q4 2025.
Baidu (BIDU) EBITDA Margin (2009 - 2026) Analysis & Trends
Baidu's EBITDA Margin history runs 18 years deep, the most recent figure standing at 18.86% for Q1 2026.
- In Q1 2026, EBITDA Margin fell 334.0% year-over-year to 18.86%; the TTM figure through Mar 2026 stood at 16.86% (down 717.0% YoY), while the FY2025 annual figure was 3.61%, down 2124.0% from the prior year.
- EBITDA Margin for Q1 2026 stood at 18.86%, up from 14.44% in the prior quarter.
- The five-year high for EBITDA Margin was 27.83% in Q3 2023, with the low at 13.47% in Q4 2022.
- The 5-year median for EBITDA Margin is 20.71% (2024), against an average of 21.06%.
- The sharpest annual moves came in 2023 and 2025: EBITDA Margin surged 1225 bps in 2023, then sank 1181 bps in 2025.
- Baidu's EBITDA Margin stood at 13.47% in 2022, then surged by 91 bps to 25.72% in 2023, then declined by 19 bps to 20.71% in 2024, then slumped by 30 bps to 14.44% in 2025, then surged by 31 bps to 18.86% in 2026.
- Business Quant data shows BIDU's EBITDA Margin at 18.86% in Q1 2026, 14.44% in Q4 2025, and 14.2% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,239.00 Bn | 3,809.96 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,535.20 Bn | 1,444.94 Bn | 49.47 Bn | 30.88% |
| 3 | Taboola.com | 1,139.07 Bn | 1,138.93 Bn | 139.48 Mn | 1.52% |
| 4 | Baidu | 289.02 Bn | 284.53 Bn | 1.88 Mn | 18.86% |
| 5 | Spotify Technology | 102.92 Bn | 92.68 Bn | 1.75 Bn | 23.32% |
| 6 | Joyy | 77.84 Bn | 76.96 Bn | 205.64 Mn | 3.14% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 18.99% |
| 8 | Nebius | 49.06 Bn | 39.43 Bn | 295.20 Mn | 32.46% |
| 9 | 30.48 Bn | 27.70 Bn | 734.60 Mn | 28.79% | |
| 10 | Tencent Music Entertainment | 27.04 Bn | 24.34 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 18.86% |
| Dec 31, 2025 | 14.44% |
| Sep 30, 2025 | 14.20% |
| Jun 30, 2025 | 19.84% |
| Mar 31, 2025 | 22.20% |
| Dec 31, 2024 | 20.71% |
| Sep 30, 2024 | 26.01% |
| Jun 30, 2024 | 27.06% |
| Mar 31, 2024 | 26.16% |
| Dec 31, 2023 | 25.72% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | 15.84% |
| Mar 31, 2023 | 26.25% |
| Dec 31, 2022 | 13.47% |
| Sep 30, 2022 | 16.33% |
| Jun 30, 2022 | 23.79% |
| Mar 31, 2022 | 19.33% |
| Dec 31, 2021 | 8.91% |
| Sep 30, 2021 | 21.90% |
| Jun 30, 2021 | 25.47% |