Baidu (BIDU) EBITDA Margin (2009 - 2019)
Baidu (BIDU) reported EBITDA Margin of 1.92% for the year ended Dec 31, 2025, down 19.76 percentage points from 21.68% a year earlier.
Powered by 
Analysis
Baidu (BIDU) EBITDA Margin (2009 - 2019) Analysis & Trends
Dating back to the year ended Dec 31, 2009, Baidu's EBITDA Margin record includes 17 years.
- EBITDA Margin has a five-year change of -194.48 percentage points (years ended Dec 2020 to Dec 2025).
- The figure for the year ended Dec 31, 2025 ranks as the lowest annual EBITDA Margin in data going back to the year ended Dec 31, 2009.
- According to Business Quant data, EBITDA Margin came in at 21.68% in the year ended Dec 31, 2024 (-0.37 pp), 22.05% in the year ended Dec 31, 2023 (+3.57 pp), 18.48% in the year ended Dec 31, 2022 (+5.09 pp) and 13.39% in the year ended Dec 31, 2021 (-183.01 pp).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 260.76 Bn | 245.84 Bn | 2.30 Bn | 20.32% |
| 2 | CrowdStrike Holdings | 247.26 Bn | 227.67 Bn | 1.10 Bn | 11.58% |
| 3 | Snowflake | 100.61 Bn | 87.93 Bn | 1.04 Bn | -8.70% |
| 4 | Fortinet | 93.95 Bn | 79.88 Bn | 1.64 Bn | 40.40% |
| 5 | Datadog | 68.23 Bn | 49.87 Bn | 881.34 Mn | 4.19% |
| 6 | Zscaler | 35.73 Bn | 21.85 Bn | - | - |
| 7 | Axon Enterprise | 34.13 Bn | 28.65 Bn | 546.45 Mn | 8.76% |
| 8 | Okta | 32.47 Bn | 22.57 Bn | 641.00 Mn | 20.62% |
| 9 | MongoDB | 26.59 Bn | 17.06 Bn | 569.77 Mn | 4.58% |
| 10 | Baidu | 2.79 Bn | -72.67 Bn | 1.76 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2019 | 77.24% |
| Sep 30, 2019 | 13.26% |
| Jun 30, 2019 | 5.97% |
| Mar 31, 2019 | 1.45% |
| Dec 31, 2018 | -23.99% |
| Sep 30, 2018 | 33.90% |
| Jun 30, 2018 | 23.95% |
| Mar 31, 2018 | 25.40% |
| Dec 31, 2017 | 31.56% |
| Sep 30, 2017 | 35.31% |
| Jun 30, 2017 | 24.63% |
| Mar 31, 2017 | 17.33% |
| Dec 31, 2016 | 17.01% |
| Sep 30, 2016 | 20.19% |
| Jun 30, 2016 | 20.32% |
| Mar 31, 2016 | 19.00% |
| Dec 31, 2015 | 23.04% |
| Sep 30, 2015 | 17.72% |
| Jun 30, 2015 | 25.15% |
| Mar 31, 2015 | 22.19% |
API Access
Baidu EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();