Baidu (BIDU) Operating Margin (2009 - 2026)
Baidu (BIDU) posted Operating Margin of 9.66% for Q2 2026, down 2.98% on a QoQ basis from 9.96% in Q1 2026, and down 35.0% year-over-year from 14.86% in Q2 2025.
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Baidu (BIDU) Operating Margin (2009 - 2026) Analysis & Trends
Baidu has reported Operating Margin for 18 years, with the latest figure at 9.66% in Q2 2026.
- On a quarterly basis, Operating Margin fell 35.0% year-over-year to 9.66% in Q2 2026; TTM through Jun 2026 was 5.45%, a 1875.0% decrease from a year earlier, with the FY2025 full-year figure at 4.51%, down 2049.0% from the prior year.
- Operating Margin was 9.66% for Q2 2026 at Baidu, down from 9.96% in the prior quarter.
- The five-year high for Operating Margin was 18.22% in Q3 2023, with the low at 48.41% in Q3 2025.
- Average Operating Margin over 5 years is 9.97%, with a median of 13.89% recorded in 2022.
- The sharpest annual moves came in 2022 and 2025: Operating Margin jumped 910 bps in 2022, then tumbled 6606 bps in 2025.
- Over 5 years, Operating Margin stood at 13.89% in 2022, then advanced by 11 bps to 15.42% in 2023, then slipped by 25 bps to 11.49% in 2024, then slumped by 61 bps to 4.53% in 2025, then soared by 113 bps to 9.66% in 2026.
- The last three Operating Margin figures came in at 9.66% (Q2 2026), 9.96% (Q1 2026), and 4.53% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 320.54 Bn | 317.47 Bn | 2.30 Bn | 5.04% |
| 2 | CrowdStrike Holdings | 268.77 Bn | 263.80 Bn | 1.10 Bn | -2.26% |
| 3 | Fortinet | 131.12 Bn | 127.05 Bn | 1.64 Bn | 33.66% |
| 4 | Snowflake | 118.02 Bn | 115.67 Bn | 1.04 Bn | -17.00% |
| 5 | Datadog | 90.27 Bn | 85.29 Bn | 881.34 Mn | 0.49% |
| 6 | Axon Enterprise | 36.61 Bn | 35.93 Bn | 546.45 Mn | 5.17% |
| 7 | Zscaler | 34.97 Bn | 31.49 Bn | - | - |
| 8 | MongoDB | 34.51 Bn | 32.10 Bn | 569.77 Mn | 3.68% |
| 9 | Okta | 34.32 Bn | 32.02 Bn | 641.00 Mn | 13.29% |
| 10 | Baidu | 30.55 Bn | 8.15 Bn | 1.76 Mn | 9.66% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.66% |
| Mar 31, 2026 | 9.96% |
| Dec 31, 2025 | 4.53% |
| Sep 30, 2025 | -48.41% |
| Jun 30, 2025 | 10.01% |
| Mar 31, 2025 | 13.89% |
| Dec 31, 2024 | 11.49% |
| Sep 30, 2024 | 17.65% |
| Jun 30, 2024 | 22.10% |
| Mar 31, 2024 | 17.41% |
| Dec 31, 2023 | 15.42% |
| Sep 30, 2023 | 22.05% |
| Jun 30, 2023 | 21.52% |
| Mar 31, 2023 | 20.64% |
| Dec 31, 2022 | 13.89% |
| Sep 30, 2022 | 22.13% |
| Jun 30, 2022 | 11.48% |
| Mar 31, 2022 | 14.06% |
| Dec 31, 2021 | 5.91% |
| Sep 30, 2021 | 7.23% |
API Access
Baidu Operating Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=operating-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "operating-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=operating-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();