Baidu (BIDU) Operating Margin (2009 - 2026)

Baidu's Operating Margin history runs 18 years deep, the most recent figure standing at 10.65% for Q1 2026.

• In Q1 2026, Operating Margin fell 322.0% year-over-year to 10.65%; the TTM figure through Mar 2026 stood at 5.19% (down 2040.0% YoY), while the FY2025 annual figure was 4.51%, down 2049.0% from the prior year.
• Operating Margin for Q1 2026 stood at 10.65%, up from 4.53% in the prior quarter.
• The five-year high for Operating Margin was 18.37% in Q3 2023, with the low at 48.41% in Q3 2025.
• The 5-year median for Operating Margin is 13.87% (2025), against an average of 10.06%.
• The sharpest annual moves came in 2023 and 2025: Operating Margin soared 684 bps in 2023, then tumbled 6606 bps in 2025.
• Baidu's Operating Margin stood at 13.47% in 2022, then grew by 14 bps to 15.42% in 2023, then dropped by 24 bps to 11.66% in 2024, then sank by 61 bps to 4.53% in 2025, then soared by 135 bps to 10.65% in 2026.
• Business Quant data shows BIDU's Operating Margin at 10.65% in Q1 2026, 4.53% in Q4 2025, and 48.41% in Q3 2025.