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Baidu (BIDU) Operating Margin (2016 - 2025)

Historic Operating Margin for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 48.41%.

  • Baidu's Operating Margin fell 660600.0% to 48.41% in Q3 2025 from the same period last year, while for Sep 2025 it was 2.79%, marking a year-over-year decrease of 197700.0%. This contributed to the annual value of 15.98% for FY2024, which is 2600.0% down from last year.
  • As of Q3 2025, Baidu's Operating Margin stood at 48.41%, which was down 660600.0% from 10.01% recorded in Q2 2025.
  • Baidu's Operating Margin's 5-year high stood at 18.22% during Q3 2023, with a 5-year trough of 48.41% in Q3 2025.
  • For the 5-year period, Baidu's Operating Margin averaged around 9.97%, with its median value being 13.89% (2025).
  • In the last 5 years, Baidu's Operating Margin surged by 118700bps in 2021 and then plummeted by -660600bps in 2025.
  • Over the past 5 years, Baidu's Operating Margin (Quarter) stood at 5.91% in 2021, then soared by 135bps to 13.89% in 2022, then rose by 11bps to 15.42% in 2023, then decreased by -25bps to 11.49% in 2024, then crashed by -521bps to 48.41% in 2025.
  • Its Operating Margin stands at 48.41% for Q3 2025, versus 10.01% for Q2 2025 and 13.89% for Q1 2025.