Baidu (BIDU) Operating Margin (2009 - 2026)
Baidu (BIDU) posted quarterly Operating Margin of 10.65% for Q1 2026, down 322.0% year-over-year from 4.8% in Q1 2025, and up 135.1% quarter-over-quarter from 4.53% in Q4 2025.
Baidu (BIDU) Operating Margin (2009 - 2026) Analysis & Trends
Baidu's Operating Margin history runs 18 years deep, the most recent figure standing at 10.65% for Q1 2026.
- In Q1 2026, Operating Margin fell 322.0% year-over-year to 10.65%; the TTM figure through Mar 2026 stood at 5.19% (down 2040.0% YoY), while the FY2025 annual figure was 4.51%, down 2049.0% from the prior year.
- Operating Margin for Q1 2026 stood at 10.65%, up from 4.53% in the prior quarter.
- The five-year high for Operating Margin was 18.37% in Q3 2023, with the low at 48.41% in Q3 2025.
- The 5-year median for Operating Margin is 13.87% (2025), against an average of 10.06%.
- The sharpest annual moves came in 2023 and 2025: Operating Margin soared 684 bps in 2023, then tumbled 6606 bps in 2025.
- Baidu's Operating Margin stood at 13.47% in 2022, then grew by 14 bps to 15.42% in 2023, then dropped by 24 bps to 11.66% in 2024, then sank by 61 bps to 4.53% in 2025, then soared by 135 bps to 10.65% in 2026.
- Business Quant data shows BIDU's Operating Margin at 10.65% in Q1 2026, 4.53% in Q4 2025, and 48.41% in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,255.28 Bn | 3,826.24 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,552.50 Bn | 1,462.24 Bn | 49.47 Bn | 30.88% |
| 3 | Taboola.com | 1,147.41 Bn | 1,147.28 Bn | 139.48 Mn | 1.52% |
| 4 | Baidu | 288.87 Bn | 284.38 Bn | 1.88 Mn | 10.65% |
| 5 | Spotify Technology | 104.29 Bn | 94.05 Bn | 1.75 Bn | 23.32% |
| 6 | Joyy | 78.58 Bn | 77.69 Bn | 205.64 Mn | 3.14% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 18.99% |
| 8 | Nebius | 49.09 Bn | 39.47 Bn | 295.20 Mn | -32.08% |
| 9 | 30.80 Bn | 28.01 Bn | 734.60 Mn | 28.79% | |
| 10 | Tencent Music Entertainment | 27.36 Bn | 24.66 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 10.65% |
| Dec 31, 2025 | 4.53% |
| Sep 30, 2025 | -48.41% |
| Jun 30, 2025 | 10.16% |
| Mar 31, 2025 | 13.87% |
| Dec 31, 2024 | 11.66% |
| Sep 30, 2024 | 17.65% |
| Jun 30, 2024 | 17.52% |
| Mar 31, 2024 | 17.41% |
| Dec 31, 2023 | 15.42% |
| Sep 30, 2023 | 18.37% |
| Jun 30, 2023 | 15.84% |
| Mar 31, 2023 | 15.99% |
| Dec 31, 2022 | 13.47% |
| Sep 30, 2022 | 16.33% |
| Jun 30, 2022 | 11.48% |
| Mar 31, 2022 | 9.15% |
| Dec 31, 2021 | 8.91% |
| Sep 30, 2021 | 11.65% |
| Jun 30, 2021 | 14.73% |