Baidu (BIDU) Operating Margin (2009 - 2026)

Baidu's Operating Margin history runs 18 years deep, the most recent figure standing at 9.96% for Q1 2026.

• In Q1 2026, Operating Margin fell 1608.0% year-over-year to 9.96%; the TTM figure through Mar 2026 stood at 7.01% (down 3327.0% YoY), while the FY2025 annual figure was 4.51%, down 2049.0% from the prior year.
• Operating Margin was 9.96% for Q1 2026 at Baidu, up from 4.53% in the prior quarter.
• In the past five years, Operating Margin ranged from a high of 29.68% in Q1 2024 to a low of 91.1% in Q3 2025.
• Historically, Operating Margin has averaged 15.77% across 5 years, with a median of 24.7% in 2023.
• The sharpest annual moves came in 2022 and 2025: Operating Margin soared 1569 bps in 2022, then slumped 12056 bps in 2025.
• A 5-year view of Operating Margin shows it stood at 23.47% in 2022, then increased by 10 bps to 25.9% in 2023, then slipped by 22 bps to 20.26% in 2024, then slumped by 78 bps to 4.53% in 2025, then soared by 120 bps to 9.96% in 2026.
• The last three Operating Margin figures came in at 9.96% (Q1 2026), 4.53% (Q4 2025), and 91.1% (Q3 2025), per Business Quant data.