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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) Operating Margin (2016 - 2025)

Baidu has reported Operating Margin over the past 17 years, most recently at 4.53% for Q4 2025.

  • For Q4 2025, Operating Margin fell 1574.0% year-over-year to 4.53%; the TTM value through Dec 2025 reached 7.01%, down 3413.0%, while the annual FY2025 figure was 4.51%, 2049.0% down from the prior year.
  • Operating Margin for Q4 2025 was 4.53% at Baidu, up from 91.1% in the prior quarter.
  • Over five years, Operating Margin peaked at 29.68% in Q1 2024 and troughed at 91.1% in Q3 2025.
  • A 5-year average of 15.53% and a median of 21.87% in 2022 define the central range for Operating Margin.
  • Biggest five-year swings in Operating Margin: skyrocketed 1851bps in 2021 and later plummeted -12056bps in 2025.
  • Year by year, Operating Margin stood at 9.44% in 2021, then soared by 149bps to 23.47% in 2022, then grew by 10bps to 25.9% in 2023, then decreased by -22bps to 20.26% in 2024, then tumbled by -78bps to 4.53% in 2025.
  • Business Quant data shows Operating Margin for BIDU at 4.53% in Q4 2025, 91.1% in Q3 2025, and 18.72% in Q2 2025.