Baidu, Inc. (BIDU) Goodwill (2009 - 2026)

Baidu (BIDU) has reported Goodwill for 18 consecutive years, with $5.3 billion the latest figure, recorded in Q1 2026.

• In Q1 2026, Goodwill rose 2.8% year-over-year to $5.3 billion; the TTM figure through Mar 2026 stood at $5.3 billion (up 2.8% YoY), while the FY2025 annual figure was $5.3 billion, up 70.01% from the prior year.
• Goodwill came in at $5.3 billion for Q1 2026 at Baidu, up from $5.2 billion in the prior quarter.
• The five-year high for Goodwill was $5.3 billion in Q1 2026, with the low at $3.1 billion in Q3 2023.
• Average Goodwill over 5 years is $3.8 billion, with a median of $3.2 billion recorded in 2024.
• Across the five-year window, Goodwill decreased 10.61% in 2022 and surged 69.05% in 2025, its largest moves.
• Year by year, Goodwill stood at $3.2 billion in 2022, then declined by 0.74% to $3.1 billion in 2023, then grew by 0.24% to $3.1 billion in 2024, then jumped by 64.94% to $5.2 billion in 2025, then grew by 2.81% to $5.3 billion in 2026.
• According to Business Quant data, Goodwill over the past three periods registered $5.3 billion, $5.2 billion, and $5.3 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.