Baidu (BIDU) Goodwill (2009 - 2026)
Baidu's Goodwill came in at $5.42 billion for the quarter ended Jun 30, 2026, up 3.2% from $5.25 billion a year earlier and up 1.7% from the prior quarter.
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Analysis
Baidu (BIDU) Goodwill (2009 - 2026) Analysis & Trends
As of Dec 31, 2025, Baidu's Goodwill was $5.26 billion, up 70.0% from the prior year.
- Goodwill carries a five-year compound annual growth rate of 9.1% (years ended Dec 2020 to Dec 2025).
- Going back by year, Goodwill was $3.09 billion in the year ended Dec 31, 2024 (-2.7%), $3.18 billion in the year ended Dec 31, 2023 (-2.4%), $3.26 billion in the year ended Dec 31, 2022 (-8.1%) and $3.55 billion in the year ended Dec 31, 2021 (+4.0%).
- The figure for the quarter ended Jun 30, 2026 represents the highest quarterly Goodwill in data going back to the quarter ended Mar 31, 2009.
- Year-over-year, Goodwill has increased for eight consecutive quarters, with growth averaging 34.3% over the last eight quarters.
- The fastest year-over-year change in Goodwill over five years came in the quarter ended Jun 30, 2025 (growth of 69.0%), and the weakest in the quarter ended Dec 31, 2022 (a decline of 10.6%).
- Business Quant data shows BIDU's Goodwill at $5.33 billion (quarter ended Mar 31, 2026), $5.19 billion (quarter ended Dec 31, 2025) and $5.29 billion (quarter ended Sep 30, 2025) in the three quarters before the quarter ended Jun 30, 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palo Alto Networks | 260.76 Bn | 245.84 Bn | 2.30 Bn |
| 2 | CrowdStrike Holdings | 247.26 Bn | 227.67 Bn | 1.10 Bn |
| 3 | Snowflake | 100.61 Bn | 87.93 Bn | 1.04 Bn |
| 4 | Fortinet | 93.95 Bn | 79.88 Bn | 1.64 Bn |
| 5 | Datadog | 68.23 Bn | 49.87 Bn | 881.34 Mn |
| 6 | Zscaler | 35.73 Bn | 21.85 Bn | - |
| 7 | Axon Enterprise | 34.13 Bn | 28.65 Bn | 546.45 Mn |
| 8 | Okta | 32.47 Bn | 22.57 Bn | 641.00 Mn |
| 9 | MongoDB | 26.59 Bn | 17.06 Bn | 569.77 Mn |
| 10 | Baidu | 2.79 Bn | -72.67 Bn | 1.76 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 5.42 Bn |
| Mar 31, 2026 | 5.33 Bn |
| Dec 31, 2025 | 5.26 Bn |
| Sep 30, 2025 | 5.29 Bn |
| Jun 30, 2025 | 5.25 Bn |
| Mar 31, 2025 | 5.19 Bn |
| Dec 31, 2024 | 3.09 Bn |
| Sep 30, 2024 | 3.22 Bn |
| Jun 30, 2024 | 3.11 Bn |
| Mar 31, 2024 | 3.13 Bn |
| Dec 31, 2023 | 3.18 Bn |
| Sep 30, 2023 | 3.10 Bn |
| Jun 30, 2023 | 3.12 Bn |
| Mar 31, 2023 | 3.29 Bn |
| Dec 31, 2022 | 3.23 Bn |
| Sep 30, 2022 | 3.18 Bn |
| Jun 30, 2022 | 3.37 Bn |
| Mar 31, 2022 | 3.57 Bn |
| Dec 31, 2021 | 3.55 Bn |
| Sep 30, 2021 | 3.51 Bn |
API Access
Baidu Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();