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Baidu (BIDU) Goodwill (2016 - 2025)

Baidu has reported Goodwill over the past 17 years, most recently at $5.2 billion for Q4 2025.

  • Quarterly results put Goodwill at $5.2 billion for Q4 2025, up 64.94% from a year ago — trailing twelve months through Dec 2025 was $5.2 billion (up 64.94% YoY), and the annual figure for FY2025 was $5.3 billion, up 70.01%.
  • Goodwill for Q4 2025 was $5.2 billion at Baidu, up from $3.1 billion in the prior quarter.
  • Over the last five years, Goodwill for BIDU hit a ceiling of $5.2 billion in Q4 2025 and a floor of $3.1 billion in Q4 2023.
  • Median Goodwill over the past 5 years was $3.2 billion (2022), compared with a mean of $3.6 billion.
  • Biggest five-year swings in Goodwill: dropped 10.61% in 2022 and later surged 64.94% in 2025.
  • Baidu's Goodwill stood at $3.5 billion in 2021, then fell by 10.61% to $3.2 billion in 2022, then dropped by 0.74% to $3.1 billion in 2023, then increased by 0.24% to $3.1 billion in 2024, then surged by 64.94% to $5.2 billion in 2025.
  • The last three reported values for Goodwill were $5.2 billion (Q4 2025), $3.1 billion (Q4 2024), and $3.1 billion (Q4 2023) per Business Quant data.