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Baidu (BIDU) Goodwill (2016 - 2025)

Historic Goodwill for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to $5.3 billion.

  • Baidu's Goodwill rose 6429.46% to $5.3 billion in Q3 2025 from the same period last year, while for Sep 2025 it was $5.3 billion, marking a year-over-year increase of 6429.46%. This contributed to the annual value of $3.1 billion for FY2024, which is 273.5% down from last year.
  • Baidu's Goodwill amounted to $5.3 billion in Q3 2025, which was up 6429.46% from $5.3 billion recorded in Q2 2025.
  • Over the past 5 years, Baidu's Goodwill peaked at $5.3 billion during Q3 2025, and registered a low of $3.1 billion during Q3 2023.
  • In the last 5 years, Baidu's Goodwill had a median value of $3.3 billion in 2023 and averaged $3.6 billion.
  • Per our database at Business Quant, Baidu's Goodwill plummeted by 1061.42% in 2022 and then skyrocketed by 6904.76% in 2025.
  • Over the past 5 years, Baidu's Goodwill (Quarter) stood at $3.5 billion in 2021, then fell by 10.61% to $3.2 billion in 2022, then dropped by 0.74% to $3.1 billion in 2023, then grew by 0.24% to $3.1 billion in 2024, then soared by 68.14% to $5.3 billion in 2025.
  • Its Goodwill was $5.3 billion in Q3 2025, compared to $5.3 billion in Q2 2025 and $5.2 billion in Q1 2025.