Baidu (BIDU) Goodwill (2016 - 2026)
Quarterly Goodwill rose 64.94% to $5.2 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $5.2 billion through Dec 2025, up 64.94% year-over-year, with the annual reading at $5.3 billion for FY2025, 70.01% up from the prior year.
Baidu's Goodwill history spans 17 years, with the latest figure at $5.2 billion for Q4 2025.
- Goodwill came in at $5.2 billion for Q4 2025, down from $5.3 billion in the prior quarter.
- In the past five years, Goodwill ranged from a high of $5.3 billion in Q3 2025 to a low of $3.1 billion in Q3 2023.
- The 5-year median for Goodwill is $3.3 billion (2022), against an average of $3.7 billion.
- Year-over-year, Goodwill dropped 10.61% in 2022 and then skyrocketed 69.05% in 2025.
- Baidu's Goodwill stood at $3.5 billion in 2021, then dropped by 10.61% to $3.2 billion in 2022, then dropped by 0.74% to $3.1 billion in 2023, then rose by 0.24% to $3.1 billion in 2024, then soared by 64.94% to $5.2 billion in 2025.
- Per Business Quant, the three most recent readings for BIDU's Goodwill are $5.2 billion (Q4 2025), $5.3 billion (Q3 2025), and $5.3 billion (Q2 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Meta Platforms | 1,539.18 Bn | 1,458.00 Bn | 46.09 Bn |
| 2 | Spotify Technology | 118.05 Bn | 107.81 Bn | 1.75 Bn |
| 3 | 28.76 Bn | 25.99 Bn | 511.94 Mn | |
| 4 | Nebius | 22.38 Bn | 22.38 Bn | 295.20 Mn |
| 5 | 12.01 Bn | 10.71 Bn | 768.96 Mn | |
| 6 | Strive | 9.69 Bn | 9.62 Bn | - |
| 7 | Snap | 9.60 Bn | 6.78 Bn | 1.29 Bn |
| 8 | Match | 8.34 Bn | 7.31 Bn | 653.28 Mn |
| 9 | Baidu | 5.09 Bn | -5.87 Bn | 1.88 Mn |
| 10 | Iac | 3.16 Bn | 2.06 Bn | 289.86 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 5.33 Bn |
| Dec 31, 2025 | 5.19 Bn |
| Sep 30, 2025 | 5.29 Bn |
| Jun 30, 2025 | 5.25 Bn |
| Mar 31, 2025 | 5.19 Bn |
| Dec 31, 2024 | 3.14 Bn |
| Sep 30, 2024 | 3.22 Bn |
| Jun 30, 2024 | 3.11 Bn |
| Mar 31, 2024 | 3.13 Bn |
| Dec 31, 2023 | 3.14 Bn |
| Sep 30, 2023 | 3.10 Bn |
| Jun 30, 2023 | 3.12 Bn |
| Mar 31, 2023 | 3.29 Bn |
| Dec 31, 2022 | 3.16 Bn |
| Sep 30, 2022 | 3.18 Bn |
| Jun 30, 2022 | 3.37 Bn |
| Mar 31, 2022 | 3.57 Bn |
| Dec 31, 2021 | 3.54 Bn |
| Sep 30, 2021 | 3.51 Bn |
| Jun 30, 2021 | 3.50 Bn |
| Mar 31, 2021 | 3.40 Bn |
| Dec 31, 2020 | 3.36 Bn |
| Sep 30, 2020 | 3.21 Bn |
| Jun 30, 2020 | 2.66 Bn |
| Mar 31, 2020 | 2.58 Bn |
| Dec 31, 2019 | 2.59 Bn |
| Sep 30, 2019 | 2.67 Bn |
| Jun 30, 2019 | 2.78 Bn |
| Mar 31, 2019 | 2.85 Bn |
| Dec 31, 2018 | 2.68 Bn |
| Sep 30, 2018 | 2.48 Bn |
| Jun 30, 2018 | 2.48 Bn |
| Mar 31, 2018 | 2.48 Bn |
| Dec 31, 2017 | 2.39 Bn |
| Sep 30, 2017 | 2.37 Bn |
| Jun 30, 2017 | 2.31 Bn |
| Mar 31, 2017 | 2.30 Bn |
| Dec 31, 2016 | 2.25 Bn |
| Sep 30, 2016 | 2.29 Bn |
| Jun 30, 2016 | 2.34 Bn |