Baidu (BIDU) Goodwill (2009 - 2026)

Baidu's Goodwill history runs 18 years deep, the most recent figure standing at $5.3 billion for Q1 2026.

• In Q1 2026, Goodwill rose 2.8% year-over-year to $5.3 billion; the TTM figure through Mar 2026 stood at $5.3 billion (up 2.8% YoY), while the FY2025 annual figure was $5.3 billion, up 70.01% from the prior year.
• Goodwill for Q1 2026 stood at $5.3 billion, up from $5.2 billion in the prior quarter.
• The five-year high for Goodwill was $5.3 billion in Q1 2026, with the low at $3.1 billion in Q3 2023.
• The 5-year median for Goodwill is $3.2 billion (2024), against an average of $3.8 billion.
• The sharpest annual moves came in 2022 and 2025: Goodwill dropped 10.61% in 2022, then jumped 69.05% in 2025.
• Baidu's Goodwill stood at $3.2 billion in 2022, then retreated by 0.74% to $3.1 billion in 2023, then rose by 0.24% to $3.1 billion in 2024, then soared by 64.94% to $5.2 billion in 2025, then rose by 2.81% to $5.3 billion in 2026.
• Business Quant data shows BIDU's Goodwill at $5.3 billion in Q1 2026, $5.2 billion in Q4 2025, and $5.3 billion in Q3 2025.