Baidu (BIDU) Goodwill (2009 - 2026)
Baidu (BIDU) posted quarterly Goodwill of $5.3 billion for Q1 2026, up 2.8% year-over-year from $5.2 billion in Q1 2025, and up 2.81% quarter-over-quarter from $5.2 billion in Q4 2025.
Baidu (BIDU) Goodwill (2009 - 2026) Analysis & Trends
Baidu's Goodwill history runs 18 years deep, the most recent figure standing at $5.3 billion for Q1 2026.
- In Q1 2026, Goodwill rose 2.8% year-over-year to $5.3 billion; the TTM figure through Mar 2026 stood at $5.3 billion (up 2.8% YoY), while the FY2025 annual figure was $5.3 billion, up 70.01% from the prior year.
- Goodwill for Q1 2026 stood at $5.3 billion, up from $5.2 billion in the prior quarter.
- The five-year high for Goodwill was $5.3 billion in Q1 2026, with the low at $3.1 billion in Q3 2023.
- The 5-year median for Goodwill is $3.2 billion (2024), against an average of $3.8 billion.
- The sharpest annual moves came in 2022 and 2025: Goodwill dropped 10.61% in 2022, then jumped 69.05% in 2025.
- Baidu's Goodwill stood at $3.2 billion in 2022, then retreated by 0.74% to $3.1 billion in 2023, then rose by 0.24% to $3.1 billion in 2024, then soared by 64.94% to $5.2 billion in 2025, then rose by 2.81% to $5.3 billion in 2026.
- Business Quant data shows BIDU's Goodwill at $5.3 billion in Q1 2026, $5.2 billion in Q4 2025, and $5.3 billion in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,188.33 Bn | 3,759.29 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,532.60 Bn | 1,442.34 Bn | 49.47 Bn |
| 3 | Taboola.com | 1,134.31 Bn | 1,134.18 Bn | 139.48 Mn |
| 4 | Baidu | 288.43 Bn | 283.93 Bn | 1.88 Mn |
| 5 | Spotify Technology | 102.94 Bn | 92.70 Bn | 1.75 Bn |
| 6 | Joyy | 77.35 Bn | 76.46 Bn | 205.64 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 |
| 8 | Nebius | 49.00 Bn | 39.37 Bn | 295.20 Mn |
| 9 | 30.30 Bn | 27.51 Bn | 734.60 Mn | |
| 10 | Tencent Music Entertainment | 27.04 Bn | 24.34 Bn | 514.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 5.33 Bn |
| Dec 31, 2025 | 5.19 Bn |
| Sep 30, 2025 | 5.29 Bn |
| Jun 30, 2025 | 5.25 Bn |
| Mar 31, 2025 | 5.19 Bn |
| Dec 31, 2024 | 3.14 Bn |
| Sep 30, 2024 | 3.22 Bn |
| Jun 30, 2024 | 3.11 Bn |
| Mar 31, 2024 | 3.13 Bn |
| Dec 31, 2023 | 3.14 Bn |
| Sep 30, 2023 | 3.10 Bn |
| Jun 30, 2023 | 3.12 Bn |
| Mar 31, 2023 | 3.29 Bn |
| Dec 31, 2022 | 3.16 Bn |
| Sep 30, 2022 | 3.18 Bn |
| Jun 30, 2022 | 3.37 Bn |
| Mar 31, 2022 | 3.57 Bn |
| Dec 31, 2021 | 3.54 Bn |
| Sep 30, 2021 | 3.51 Bn |
| Jun 30, 2021 | 3.50 Bn |