Baidu, Inc. (BIDU) EBT Margin (2009 - 2026)

Baidu (BIDU) has reported EBT Margin for 18 consecutive years, with 11.91% the latest figure, recorded in Q1 2026.

• In Q1 2026, EBT Margin fell 4004.0% year-over-year to 11.91%; the TTM figure through Mar 2026 stood at 1.65% (down 3830.0% YoY), while the FY2025 annual figure was 5.2%, down 1630.0% from the prior year.
• EBT Margin came in at 11.91% for Q1 2026 at Baidu, up from 8.33% in the prior quarter.
• The five-year high for EBT Margin was 51.95% in Q1 2025, with the low at 79.37% in Q3 2025.
• Average EBT Margin over 5 years is 21.36%, with a median of 32.56% recorded in 2022.
• The largest YoY upside for EBT Margin was 9390 bps in 2022 against a maximum downside of 14888 bps in 2022.
• Year by year, EBT Margin stood at 32.56% in 2022, then tumbled by 58 bps to 13.75% in 2023, then soared by 147 bps to 34.0% in 2024, then tumbled by 76 bps to 8.33% in 2025, then jumped by 43 bps to 11.91% in 2026.
• According to Business Quant data, EBT Margin over the past three periods registered 11.91%, 8.33%, and 79.37% for Q1 2026, Q4 2025, and Q3 2025 respectively.