Baidu (BIDU) EBT Margin (2009 - 2026)
Baidu (BIDU) posted quarterly EBT Margin of 11.91% for Q1 2026, down 1579.0% year-over-year from 0.81% in Q1 2025, and up 43.03% quarter-over-quarter from 8.33% in Q4 2025.
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Baidu (BIDU) EBT Margin (2009 - 2026) Analysis & Trends
Baidu's EBT Margin history runs 18 years deep, the most recent figure standing at 11.91% for Q1 2026.
- In Q1 2026, EBT Margin fell 1579.0% year-over-year to 11.91%; the TTM figure through Mar 2026 stood at 1.27% (down 2179.0% YoY), while the FY2025 annual figure was 5.2%, down 1630.0% from the prior year.
- EBT Margin for Q1 2026 stood at 11.91%, up from 8.33% in the prior quarter.
- The five-year high for EBT Margin was 27.71% in Q1 2025, with the low at 42.18% in Q3 2025.
- The 5-year median for EBT Margin is 19.27% (2024), against an average of 13.17%.
- Peak annual rise in EBT Margin reached 6180 bps in 2022, while the deepest fall reached 9566 bps in 2022.
- Baidu's EBT Margin stood at 19.27% in 2022, then sank by 58 bps to 8.19% in 2023, then surged by 135 bps to 19.27% in 2024, then plunged by 57 bps to 8.33% in 2025, then soared by 43 bps to 11.91% in 2026.
- Business Quant data shows BIDU's EBT Margin at 11.91% in Q1 2026, 8.33% in Q4 2025, and 42.18% in Q3 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,083.83 Bn | 3,654.79 Bn | 73.85 Bn | 115.82% |
| 2 | Meta Platforms | 1,456.07 Bn | 1,365.81 Bn | 49.47 Bn | 30.85% |
| 3 | Spotify Technology | 111.71 Bn | 104.79 Bn | 1.86 Bn | 15.07% |
| 4 | Nebius | 50.03 Bn | 40.93 Bn | 448.70 Mn | -0.12% |
| 5 | 28.44 Bn | 25.65 Bn | 734.60 Mn | 31.91% | |
| 6 | Bilibili | 13.59 Bn | 11.45 Bn | 433.97 Mn | 4.68% |
| 7 | Tencent Music Entertainment | 12.71 Bn | 9.21 Bn | 582.00 Mn | - |
| 8 | 12.21 Bn | 10.93 Bn | 922.30 Mn | -4.17% | |
| 9 | Match | 9.45 Bn | 8.86 Bn | 648.84 Mn | 25.16% |
| 10 | Baidu | 3.28 Bn | -1.23 Bn | 1.76 Mn | 10.24% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.24% |
| Mar 31, 2026 | 11.91% |
| Dec 31, 2025 | 8.33% |
| Sep 30, 2025 | -42.18% |
| Jun 30, 2025 | 24.85% |
| Mar 31, 2025 | 27.71% |
| Dec 31, 2024 | 19.27% |
| Sep 30, 2024 | 25.62% |
| Jun 30, 2024 | 19.79% |
| Mar 31, 2024 | 21.37% |
| Dec 31, 2023 | 8.19% |
| Sep 30, 2023 | 23.74% |
| Jun 30, 2023 | 19.31% |
| Mar 31, 2023 | 24.32% |
| Dec 31, 2022 | 19.27% |
| Sep 30, 2022 | 1.68% |
| Jun 30, 2022 | 12.00% |
| Mar 31, 2022 | -1.25% |
| Dec 31, 2021 | 7.15% |
| Sep 30, 2021 | -60.11% |