Baidu (BIDU) EBT Margin (2009 - 2026)
Baidu (BIDU) posted EBT Margin of 10.24% for Q2 2026, down 14.01% on a QoQ basis from 11.91% in Q1 2026, and down 1461.0% year-over-year from 0.75% in Q2 2025.
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Baidu (BIDU) EBT Margin (2009 - 2026) Analysis & Trends
Baidu has reported EBT Margin for 18 years, with the latest figure at 10.24% in Q2 2026.
- On a quarterly basis, EBT Margin fell 1461.0% year-over-year to 10.24% in Q2 2026; TTM through Jun 2026 was 2.35%, a 2668.0% decrease from a year earlier, with the FY2025 full-year figure at 5.2%, down 1630.0% from the prior year.
- EBT Margin was 10.24% for Q2 2026 at Baidu, down from 11.91% in the prior quarter.
- The five-year high for EBT Margin was 27.71% in Q1 2025, with the low at 42.18% in Q3 2025.
- Average EBT Margin over 5 years is 13.01%, with a median of 19.27% recorded in 2022.
- The largest YoY upside for EBT Margin was 6180 bps in 2022 against a maximum downside of 9566 bps in 2022.
- Over 5 years, EBT Margin stood at 19.27% in 2022, then sank by 58 bps to 8.19% in 2023, then jumped by 135 bps to 19.27% in 2024, then plunged by 57 bps to 8.33% in 2025, then increased by 23 bps to 10.24% in 2026.
- The last three EBT Margin figures came in at 10.24% (Q2 2026), 11.91% (Q1 2026), and 8.33% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 320.54 Bn | 317.47 Bn | 2.30 Bn | -7.89% |
| 2 | CrowdStrike Holdings | 268.77 Bn | 263.80 Bn | 1.10 Bn | 0.27% |
| 3 | Fortinet | 131.12 Bn | 127.05 Bn | 1.64 Bn | 35.17% |
| 4 | Snowflake | 118.02 Bn | 115.67 Bn | 1.04 Bn | -12.17% |
| 5 | Datadog | 90.27 Bn | 85.29 Bn | 881.34 Mn | 4.61% |
| 6 | Axon Enterprise | 36.61 Bn | 35.93 Bn | 546.45 Mn | 3.61% |
| 7 | Zscaler | 34.97 Bn | 31.49 Bn | - | - |
| 8 | MongoDB | 34.51 Bn | 32.10 Bn | 569.77 Mn | 5.95% |
| 9 | Okta | 34.32 Bn | 32.02 Bn | 641.00 Mn | 15.65% |
| 10 | Baidu | 30.55 Bn | 8.15 Bn | 1.76 Mn | 10.24% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.24% |
| Mar 31, 2026 | 11.91% |
| Dec 31, 2025 | 8.33% |
| Sep 30, 2025 | -42.18% |
| Jun 30, 2025 | 24.85% |
| Mar 31, 2025 | 27.71% |
| Dec 31, 2024 | 19.27% |
| Sep 30, 2024 | 25.62% |
| Jun 30, 2024 | 26.97% |
| Mar 31, 2024 | 21.37% |
| Dec 31, 2023 | 8.19% |
| Sep 30, 2023 | 27.60% |
| Jun 30, 2023 | 26.76% |
| Mar 31, 2023 | 26.15% |
| Dec 31, 2022 | 19.27% |
| Sep 30, 2022 | 27.28% |
| Jun 30, 2022 | 12.00% |
| Mar 31, 2022 | 19.34% |
| Dec 31, 2021 | 7.15% |
| Sep 30, 2021 | -60.11% |
API Access
Baidu EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();