Baidu (BIDU) EBT Margin (2009 - 2026)
Baidu (BIDU) recorded quarterly EBT Margin of 11.91% in Q1 2026, up 43.03% quarter-over-quarter from 8.33% in Q4 2025, and down 4004.0% on a YoY basis from 0.31% in Q1 2025.
Baidu (BIDU) EBT Margin (2009 - 2026) Analysis & Trends
Baidu's EBT Margin history runs 18 years deep, the most recent figure standing at 11.91% for Q1 2026.
- In Q1 2026, EBT Margin fell 4004.0% year-over-year to 11.91%; the TTM figure through Mar 2026 stood at 1.65% (down 3830.0% YoY), while the FY2025 annual figure was 5.2%, down 1630.0% from the prior year.
- EBT Margin was 11.91% for Q1 2026 at Baidu, up from 8.33% in the prior quarter.
- In the past five years, EBT Margin ranged from a high of 51.95% in Q1 2025 to a low of 79.37% in Q3 2025.
- Historically, EBT Margin has averaged 21.36% across 5 years, with a median of 32.56% in 2022.
- Biggest YoY gain for EBT Margin was 9390 bps in 2022; the steepest drop was 14888 bps in 2022.
- A 5-year view of EBT Margin shows it stood at 32.56% in 2022, then slumped by 58 bps to 13.75% in 2023, then soared by 147 bps to 34.0% in 2024, then slumped by 76 bps to 8.33% in 2025, then jumped by 43 bps to 11.91% in 2026.
- The last three EBT Margin figures came in at 11.91% (Q1 2026), 8.33% (Q4 2025), and 79.37% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | 154.24% |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | 70.44% |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | 38.63% |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | 20.67% |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 31.01% | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | -6.30% | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | 68.87% |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | -5.61% |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 6.78% |
| 10 | Baidu | 4.13 Bn | -12.40 Bn | 1.88 Mn | 11.91% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 11.91% |
| Dec 31, 2025 | 8.33% |
| Sep 30, 2025 | -79.37% |
| Jun 30, 2025 | 46.50% |
| Mar 31, 2025 | 51.95% |
| Dec 31, 2024 | 34.00% |
| Sep 30, 2024 | 42.76% |
| Jun 30, 2024 | 32.56% |
| Mar 31, 2024 | 36.43% |
| Dec 31, 2023 | 13.75% |
| Sep 30, 2023 | 38.31% |
| Jun 30, 2023 | 31.20% |
| Mar 31, 2023 | 42.15% |
| Dec 31, 2022 | 32.56% |
| Sep 30, 2022 | 2.75% |
| Jun 30, 2022 | 19.47% |
| Mar 31, 2022 | -2.10% |
| Dec 31, 2021 | 11.41% |
| Sep 30, 2021 | -91.15% |
| Jun 30, 2021 | 4.96% |