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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) EBT Margin (2016 - 2025)

Baidu has reported EBT Margin over the past 17 years, most recently at 8.33% for Q4 2025.

  • For Q4 2025, EBT Margin fell 2567.0% year-over-year to 8.33%; the TTM value through Dec 2025 reached 7.75%, down 2875.0%, while the annual FY2025 figure was 5.2%, 1630.0% down from the prior year.
  • EBT Margin for Q4 2025 was 8.33% at Baidu, up from 79.37% in the prior quarter.
  • Over five years, EBT Margin peaked at 146.78% in Q1 2021 and troughed at 91.15% in Q3 2021.
  • A 5-year average of 21.16% and a median of 31.88% in 2022 define the central range for EBT Margin.
  • On a YoY basis, EBT Margin climbed as much as 15712bps in 2021 and fell as far as -16571bps in 2021.
  • Year by year, EBT Margin stood at 11.41% in 2021, then soared by 185bps to 32.56% in 2022, then tumbled by -58bps to 13.75% in 2023, then surged by 147bps to 34.0% in 2024, then tumbled by -76bps to 8.33% in 2025.
  • Business Quant data shows EBT Margin for BIDU at 8.33% in Q4 2025, 79.37% in Q3 2025, and 46.5% in Q2 2025.