Baidu (BIDU) EBIT Margin (2009 - 2026)
Baidu (BIDU) posted quarterly EBIT Margin of 10.61% for Q1 2026, down 326.0% year-over-year from 4.69% in Q1 2025, and up 134.23% quarter-over-quarter from 4.53% in Q4 2025.
Baidu (BIDU) EBIT Margin (2009 - 2026) Analysis & Trends
Baidu's EBIT Margin history runs 18 years deep, the most recent figure standing at 10.61% for Q1 2026.
- In Q1 2026, EBIT Margin fell 326.0% year-over-year to 10.61%; the TTM figure through Mar 2026 stood at 5.14% (down 2034.0% YoY), while the FY2025 annual figure was 4.51%, down 2049.0% from the prior year.
- EBIT Margin for Q1 2026 stood at 10.61%, up from 4.53% in the prior quarter.
- The five-year high for EBIT Margin was 18.37% in Q3 2023, with the low at 48.15% in Q3 2025.
- The 5-year median for EBIT Margin is 13.87% (2025), against an average of 10.08%.
- The sharpest annual moves came in 2023 and 2025: EBIT Margin soared 684 bps in 2023, then plunged 6580 bps in 2025.
- Baidu's EBIT Margin stood at 13.47% in 2022, then grew by 14 bps to 15.42% in 2023, then dropped by 24 bps to 11.66% in 2024, then sank by 61 bps to 4.53% in 2025, then jumped by 134 bps to 10.61% in 2026.
- Business Quant data shows BIDU's EBIT Margin at 10.61% in Q1 2026, 4.53% in Q4 2025, and 48.15% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,239.24 Bn | 3,810.20 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,536.10 Bn | 1,445.84 Bn | 49.47 Bn | 30.88% |
| 3 | Taboola.com | 1,139.07 Bn | 1,138.93 Bn | 139.48 Mn | 1.52% |
| 4 | Baidu | 289.49 Bn | 284.99 Bn | 1.88 Mn | 10.61% |
| 5 | Spotify Technology | 102.84 Bn | 92.60 Bn | 1.75 Bn | 23.32% |
| 6 | Joyy | 77.82 Bn | 76.94 Bn | 205.64 Mn | 3.14% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 18.99% |
| 8 | Nebius | 49.20 Bn | 39.58 Bn | 295.20 Mn | -32.08% |
| 9 | 30.50 Bn | 27.72 Bn | 734.60 Mn | 28.79% | |
| 10 | Tencent Music Entertainment | 27.07 Bn | 24.37 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 10.61% |
| Dec 31, 2025 | 4.53% |
| Sep 30, 2025 | -48.15% |
| Jun 30, 2025 | 10.16% |
| Mar 31, 2025 | 13.87% |
| Dec 31, 2024 | 11.66% |
| Sep 30, 2024 | 17.65% |
| Jun 30, 2024 | 17.52% |
| Mar 31, 2024 | 17.41% |
| Dec 31, 2023 | 15.42% |
| Sep 30, 2023 | 18.37% |
| Jun 30, 2023 | 15.84% |
| Mar 31, 2023 | 15.99% |
| Dec 31, 2022 | 13.47% |
| Sep 30, 2022 | 16.33% |
| Jun 30, 2022 | 11.48% |
| Mar 31, 2022 | 9.15% |
| Dec 31, 2021 | 8.91% |
| Sep 30, 2021 | 11.60% |
| Jun 30, 2021 | 14.73% |