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Asset Utilization RatioAssets AverageEBIT MarginEBITDA MarginEBT MarginEnterprise ValueGross MarginInterest Coverage RatioNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on SalesTimes Interest Earned

Baidu (BIDU) EBIT Margin (2016 - 2025)

Historic EBIT Margin for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 48.15%.

  • Baidu's EBIT Margin fell 654400.0% to 48.15% in Q3 2025 from the same period last year, while for Sep 2025 it was 2.75%, marking a year-over-year decrease of 196900.0%. This contributed to the annual value of 16.24% for FY2024, which is 0.0% changed from last year.
  • Per Baidu's latest filing, its EBIT Margin stood at 48.15% for Q3 2025, which was down 654400.0% from 9.92% recorded in Q2 2025.
  • In the past 5 years, Baidu's EBIT Margin ranged from a high of 18.37% in Q3 2023 and a low of 48.15% during Q3 2025
  • Over the past 5 years, Baidu's median EBIT Margin value was 13.87% (recorded in 2025), while the average stood at 10.02%.
  • Per our database at Business Quant, Baidu's EBIT Margin soared by 118900bps in 2021 and then crashed by -654400bps in 2025.
  • Quarter analysis of 5 years shows Baidu's EBIT Margin stood at 5.91% in 2021, then soared by 135bps to 13.89% in 2022, then rose by 11bps to 15.42% in 2023, then decreased by -25bps to 11.49% in 2024, then plummeted by -519bps to 48.15% in 2025.
  • Its EBIT Margin stands at 48.15% for Q3 2025, versus 9.92% for Q2 2025 and 13.87% for Q1 2025.