Baidu, Inc. (BIDU) EBIT Margin (2009 - 2026)

Baidu (BIDU) has reported EBIT Margin for 18 consecutive years, with 10.61% the latest figure, recorded in Q1 2026.

• In Q1 2026, EBIT Margin fell 1540.0% year-over-year to 10.61%; the TTM figure through Mar 2026 stood at 6.74% (down 3294.0% YoY), while the FY2025 annual figure was 4.39%, down 2037.0% from the prior year.
• EBIT Margin came in at 10.61% for Q1 2026 at Baidu, up from 4.53% in the prior quarter.
• The five-year high for EBIT Margin was 29.68% in Q1 2024, with the low at 113.59% in Q2 2023.
• Average EBIT Margin over 5 years is 7.66%, with a median of 22.76% recorded in 2022.
• Across the five-year window, EBIT Margin sank 13222 bps in 2023 and surged 14252 bps in 2024, its largest moves.
• Year by year, EBIT Margin stood at 22.76% in 2022, then advanced by 14 bps to 25.9% in 2023, then fell by 21 bps to 20.58% in 2024, then sank by 78 bps to 4.53% in 2025, then surged by 134 bps to 10.61% in 2026.
• According to Business Quant data, EBIT Margin over the past three periods registered 10.61%, 4.53%, and 90.61% for Q1 2026, Q4 2025, and Q3 2025 respectively.