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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) EBIT Margin (2016 - 2025)

Baidu has reported EBIT Margin over the past 17 years, most recently at 4.53% for Q4 2025.

  • For Q4 2025, EBIT Margin fell 1574.0% year-over-year to 4.53%; the TTM value through Dec 2025 reached 6.96%, down 3407.0%, while the annual FY2025 figure was 4.39%, 2037.0% down from the prior year.
  • EBIT Margin for Q4 2025 was 4.53% at Baidu, up from 90.61% in the prior quarter.
  • Over five years, EBIT Margin peaked at 29.68% in Q1 2024 and troughed at 90.61% in Q3 2025.
  • A 5-year average of 15.67% and a median of 21.87% in 2022 define the central range for EBIT Margin.
  • Biggest five-year swings in EBIT Margin: skyrocketed 1869bps in 2021 and later crashed -12007bps in 2025.
  • Year by year, EBIT Margin stood at 9.44% in 2021, then soared by 149bps to 23.47% in 2022, then grew by 10bps to 25.9% in 2023, then decreased by -22bps to 20.26% in 2024, then tumbled by -78bps to 4.53% in 2025.
  • Business Quant data shows EBIT Margin for BIDU at 4.53% in Q4 2025, 90.61% in Q3 2025, and 18.56% in Q2 2025.