Baidu (BIDU) EBIT Margin (2009 - 2026)

Baidu's EBIT Margin history runs 18 years deep, the most recent figure standing at 9.91% for Q1 2026.

• In Q1 2026, EBIT Margin fell 1612.0% year-over-year to 9.91%; the TTM figure through Mar 2026 stood at 6.97% (down 3307.0% YoY), while the FY2025 annual figure was 4.51%, down 2049.0% from the prior year.
• EBIT Margin was 9.91% for Q1 2026 at Baidu, up from 4.53% in the prior quarter.
• In the past five years, EBIT Margin ranged from a high of 29.68% in Q1 2024 to a low of 90.61% in Q3 2025.
• Historically, EBIT Margin has averaged 15.87% across 5 years, with a median of 25.59% in 2023.
• The sharpest annual moves came in 2022 and 2025: EBIT Margin soared 1681 bps in 2022, then slumped 11947 bps in 2025.
• A 5-year view of EBIT Margin shows it stood at 23.47% in 2022, then increased by 10 bps to 25.9% in 2023, then slipped by 22 bps to 20.26% in 2024, then slumped by 78 bps to 4.53% in 2025, then jumped by 119 bps to 9.91% in 2026.
• The last three EBIT Margin figures came in at 9.91% (Q1 2026), 4.53% (Q4 2025), and 90.61% (Q3 2025), per Business Quant data.