Baidu (BIDU) EBT Margin (2009 - 2026)
Baidu (BIDU) reported EBT Margin of 10.24% for the quarter ended Jun 30, 2026, down 14.61 percentage points from 24.85% a year earlier and down 1.67 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) EBT Margin (2009 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Baidu's EBT Margin came in at -2.35%, down 26.68 percentage points year-over-year; for the year ended Dec 31, 2025, it was 5.20%, down 16.30 percentage points from the prior year.
- EBT Margin has a five-year change of -31.79 percentage points (years ended Dec 2020 to Dec 2025).
- By year, EBT Margin came in at 21.50% in the year ended Dec 31, 2024 (+2.77 pp), 18.73% in the year ended Dec 31, 2023 (+10.55 pp), 8.18% in the year ended Dec 31, 2022 (-0.48 pp) and 8.66% in the year ended Dec 31, 2021 (-28.34 pp).
- Five-year quarterly EBT Margin spans a low of -60.11% in the quarter ended Sep 30, 2021 and a high of 27.71% in the quarter ended Mar 31, 2025.
- Year over year, EBT Margin has now declined in each of the last four quarters, with an average year-over-year change of -10.60 percentage points over the last eight quarters.
- The high point for year-over-year EBT Margin in five years was the quarter ended Sep 30, 2022 (a gain of 61.80 percentage points); the low point was the quarter ended Sep 30, 2021 (a drop of 113.46 percentage points).
- Per Business Quant data, the three quarters before the quarter ended Jun 30, 2026 came in at 11.91% (quarter ended Mar 31, 2026), 8.33% (quarter ended Dec 31, 2025) and -42.18% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 300.99 Bn | 286.06 Bn | 2.30 Bn | -7.89% |
| 2 | CrowdStrike Holdings | 268.24 Bn | 248.64 Bn | 1.10 Bn | 0.27% |
| 3 | Fortinet | 140.46 Bn | 126.39 Bn | 1.64 Bn | 35.17% |
| 4 | Snowflake | 125.32 Bn | 112.64 Bn | 1.04 Bn | -12.17% |
| 5 | Datadog | 101.78 Bn | 83.42 Bn | 881.34 Mn | 4.61% |
| 6 | Okta | 40.13 Bn | 30.23 Bn | 641.00 Mn | 15.65% |
| 7 | Zscaler | 37.30 Bn | 23.42 Bn | - | - |
| 8 | Axon Enterprise | 33.20 Bn | 27.72 Bn | 546.45 Mn | 3.61% |
| 9 | MongoDB | 31.59 Bn | 22.06 Bn | 569.77 Mn | 5.95% |
| 10 | Baidu | 2.88 Bn | -72.55 Bn | 1.76 Mn | 10.24% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.24% |
| Mar 31, 2026 | 11.91% |
| Dec 31, 2025 | 8.33% |
| Sep 30, 2025 | -42.18% |
| Jun 30, 2025 | 24.85% |
| Mar 31, 2025 | 27.71% |
| Dec 31, 2024 | 19.27% |
| Sep 30, 2024 | 25.62% |
| Jun 30, 2024 | 19.79% |
| Mar 31, 2024 | 21.37% |
| Dec 31, 2023 | 8.19% |
| Sep 30, 2023 | 23.74% |
| Jun 30, 2023 | 19.31% |
| Mar 31, 2023 | 26.15% |
| Dec 31, 2022 | 19.27% |
| Sep 30, 2022 | 27.28% |
| Jun 30, 2022 | 12.00% |
| Mar 31, 2022 | 19.34% |
| Dec 31, 2021 | 7.15% |
| Sep 30, 2021 | -60.11% |
API Access
Baidu EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();