Baidu (BIDU) Gross Margin (2009 - 2026)

Baidu's Gross Margin history runs 18 years deep, the most recent figure standing at 0.04% for Q1 2026.

• In Q1 2026, Gross Margin fell 5.0% year-over-year to 0.04%; the TTM figure through Mar 2026 stood at 11.91% (up 1181.0% YoY), while the FY2025 annual figure was 0.0%, down 1.0% from the prior year.
• Gross Margin was 0.04% for Q1 2026 at Baidu, up from 0.02% in the prior quarter.
• In the past five years, Gross Margin ranged from a high of 77.21% in Q3 2025 to a low of 4.94% in Q2 2025.
• Historically, Gross Margin has averaged 9.11% across 5 years, with a median of 0.1% in 2024.
• The sharpest annual moves came in 2024 and 2025: Gross Margin plunged 2403 bps in 2024, then surged 7711 bps in 2025.
• A 5-year view of Gross Margin shows it stood at 13.42% in 2022, then slumped by 99 bps to 0.08% in 2023, then declined by 15 bps to 0.07% in 2024, then slumped by 74 bps to 0.02% in 2025, then surged by 123 bps to 0.04% in 2026.
• The last three Gross Margin figures came in at 0.04% (Q1 2026), 0.02% (Q4 2025), and 77.21% (Q3 2025), per Business Quant data.