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Baidu (BIDU) Gross Margin (2016 - 2025)

Historic Gross Margin for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 41.03%.

  • Baidu's Gross Margin fell 90300.0% to 41.03% in Q3 2025 from the same period last year, while for Sep 2025 it was 44.48%, marking a year-over-year decrease of 65100.0%. This contributed to the annual value of 51.16% for FY2024, which is 5300.0% down from last year.
  • Per Baidu's latest filing, its Gross Margin stood at 41.03% for Q3 2025, which was down 90300.0% from 43.46% recorded in Q2 2025.
  • Baidu's 5-year Gross Margin high stood at 53.16% for Q3 2023, and its period low was 41.03% during Q3 2025.
  • In the last 5 years, Baidu's Gross Margin had a median value of 49.29% in 2021 and averaged 48.82%.
  • Examining YoY changes over the last 5 years, Baidu's Gross Margin showed a top increase of 113100bps in 2021 and a maximum decrease of -494700bps in 2021.
  • Over the past 5 years, Baidu's Gross Margin (Quarter) stood at 47.75% in 2021, then grew by 2bps to 48.77% in 2022, then grew by 3bps to 50.17% in 2023, then fell by -6bps to 47.23% in 2024, then fell by -13bps to 41.03% in 2025.
  • Its Gross Margin was 41.03% in Q3 2025, compared to 43.46% in Q2 2025 and 46.03% in Q1 2025.