Baidu, Inc. (BIDU) Gross Margin (2009 - 2026)

Baidu (BIDU) has reported Gross Margin for 18 consecutive years, with 0.04% the latest figure, recorded in Q1 2026.

• In Q1 2026, Gross Margin fell 5.0% year-over-year to 0.04%; the TTM figure through Mar 2026 stood at 11.91% (up 1181.0% YoY), while the FY2025 annual figure was 42.7%, down 764.0% from the prior year.
• Gross Margin came in at 0.04% for Q1 2026 at Baidu, up from 0.02% in the prior quarter.
• The five-year high for Gross Margin was 77.21% in Q3 2025, with the low at 4.94% in Q2 2025.
• Average Gross Margin over 5 years is 9.02%, with a median of 0.1% recorded in 2024.
• Across the five-year window, Gross Margin sank 2319 bps in 2024 and surged 7711 bps in 2025, its largest moves.
• Year by year, Gross Margin stood at 13.42% in 2022, then tumbled by 99 bps to 0.08% in 2023, then decreased by 15 bps to 0.07% in 2024, then tumbled by 74 bps to 0.02% in 2025, then surged by 123 bps to 0.04% in 2026.
• According to Business Quant data, Gross Margin over the past three periods registered 0.04%, 0.02%, and 77.21% for Q1 2026, Q4 2025, and Q3 2025 respectively.