Baidu (BIDU) Gross Margin (2009 - 2026)
Baidu's Gross Margin was 0.03% in the quarter ended Jun 30, 2026, down 0.05 percentage points from 0.08% a year earlier and down 0.01 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) Gross Margin (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Baidu's Gross Margin was 9.83% through Jun 30, 2026, up 9.75 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at 43.88%, down 7.26 percentage points from the prior year.
- Gross Margin shows a five-year change of -2.43 percentage points (years ended Dec 2020 to Dec 2025).
- In earlier years, Gross Margin was 51.14% in the year ended Dec 31, 2024 (+11.47 pp), 39.67% in the year ended Dec 31, 2023 (+0.08 pp), 39.59% in the year ended Dec 31, 2022 (+39.58 pp) and 0.01% in the year ended Dec 31, 2021 (-46.30 pp).
- Quarterly Gross Margin has moved between 0.02% (the quarter ended Dec 31, 2025) and 54.38% (the quarter ended Jun 30, 2023) over five years.
- Compared with a year earlier, Gross Margin has declined for three straight quarters, with an average year-over-year change of +5.11 percentage points over the last eight quarters.
- The best year-over-year quarter for Gross Margin over five years was the quarter ended Jun 30, 2022 (a gain of 49.60 percentage points); the worst was the quarter ended Jun 30, 2024 (a drop of 54.32 percentage points).
- Per Business Quant data, BIDU's Gross Margin in the three quarters before the quarter ended Jun 30, 2026 was 0.04% (quarter ended Mar 31, 2026), 0.02% (quarter ended Dec 31, 2025) and 41.03% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 262.63 Bn | 247.70 Bn | 2.30 Bn | 67.57% |
| 2 | CrowdStrike Holdings | 232.03 Bn | 212.47 Bn | 1.10 Bn | 74.57% |
| 3 | Snowflake | 102.55 Bn | 89.87 Bn | 1.04 Bn | 67.02% |
| 4 | Fortinet | 93.46 Bn | 77.71 Bn | 1.64 Bn | 78.95% |
| 5 | Datadog | 66.49 Bn | 47.03 Bn | 959.92 Mn | 80.19% |
| 6 | Zscaler | 31.38 Bn | 17.54 Bn | 689.22 Mn | 76.73% |
| 7 | Okta | 30.56 Bn | 22.72 Bn | 641.00 Mn | 79.63% |
| 8 | MongoDB | 26.92 Bn | 17.39 Bn | 569.77 Mn | 73.83% |
| 9 | Baidu | 26.59 Bn | -46.85 Bn | 1.80 Bn | 39.03% |
| 10 | Axon Enterprise | 25.68 Bn | 20.94 Bn | 514.98 Mn | 56.68% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 39.03% |
| Mar 31, 2026 | 38.92% |
| Dec 31, 2025 | 44.17% |
| Sep 30, 2025 | 41.24% |
| Jun 30, 2025 | 43.88% |
| Mar 31, 2025 | 46.11% |
| Dec 31, 2024 | 47.23% |
| Sep 30, 2024 | 51.13% |
| Jun 30, 2024 | 51.66% |
| Mar 31, 2024 | 51.48% |
| Dec 31, 2023 | 50.17% |
| Sep 30, 2023 | 52.70% |
| Jun 30, 2023 | 52.52% |
| Mar 31, 2023 | 51.36% |
| Dec 31, 2022 | 48.77% |
| Sep 30, 2022 | 49.98% |
| Jun 30, 2022 | 48.83% |
| Mar 31, 2022 | 45.29% |
| Dec 31, 2021 | 47.75% |
| Sep 30, 2021 | 49.48% |
API Access
Baidu Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();