Baidu (BIDU) Gross Margin (2009 - 2026)
Baidu (BIDU) posted quarterly Gross Margin of 0.04% for Q1 2026, down 1.0% year-over-year from 0.04% in Q1 2025, and up 123.38% quarter-over-quarter from 0.02% in Q4 2025.
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Analysis
Baidu (BIDU) Gross Margin (2009 - 2026) Analysis & Trends
Baidu's Gross Margin history runs 18 years deep, the most recent figure standing at 0.04% for Q1 2026.
- In Q1 2026, Gross Margin fell 1.0% year-over-year to 0.04%; the TTM figure through Mar 2026 stood at 20.81% (up 2076.0% YoY), while the FY2025 annual figure was 0.0%, down 1.0% from the prior year.
- Gross Margin for Q1 2026 stood at 0.04%, up from 0.02% in the prior quarter.
- The five-year high for Gross Margin was 52.52% in Q2 2023, with the low at 0.02% in Q4 2025.
- The 5-year median for Gross Margin is 0.06% (2023), against an average of 19.46%.
- The sharpest annual moves came in 2022 and 2024: Gross Margin soared 4876 bps in 2022, then tumbled 5246 bps in 2024.
- Baidu's Gross Margin stood at 48.77% in 2022, then tumbled by 100 bps to 0.05% in 2023, then retreated by 19 bps to 0.04% in 2024, then plunged by 53 bps to 0.02% in 2025, then jumped by 123 bps to 0.04% in 2026.
- Business Quant data shows BIDU's Gross Margin at 0.04% in Q1 2026, 0.02% in Q4 2025, and 41.03% in Q3 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,083.83 Bn | 3,654.79 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,456.07 Bn | 1,365.81 Bn | 49.47 Bn | 81.37% |
| 3 | Spotify Technology | 111.71 Bn | 104.79 Bn | 1.86 Bn | 33.41% |
| 4 | Nebius | 50.03 Bn | 40.93 Bn | 448.70 Mn | 77.06% |
| 5 | 28.44 Bn | 25.65 Bn | 734.60 Mn | 91.27% | |
| 6 | Bilibili | 13.59 Bn | 11.45 Bn | 433.97 Mn | 37.22% |
| 7 | Tencent Music Entertainment | 12.71 Bn | 9.21 Bn | 582.00 Mn | - |
| 8 | 12.21 Bn | 10.93 Bn | 922.30 Mn | 78.18% | |
| 9 | Match | 9.45 Bn | 8.86 Bn | 648.84 Mn | 76.06% |
| 10 | Baidu | 3.28 Bn | -1.23 Bn | 1.76 Mn | 0.04% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.04% |
| Mar 31, 2026 | 0.04% |
| Dec 31, 2025 | 0.02% |
| Sep 30, 2025 | 41.03% |
| Jun 30, 2025 | 0.04% |
| Mar 31, 2025 | 0.05% |
| Dec 31, 2024 | 0.04% |
| Sep 30, 2024 | 0.06% |
| Jun 30, 2024 | 0.06% |
| Mar 31, 2024 | 0.06% |
| Dec 31, 2023 | 0.05% |
| Sep 30, 2023 | 0.06% |
| Jun 30, 2023 | 52.52% |
| Mar 31, 2023 | 0.06% |
| Dec 31, 2022 | 48.77% |
| Sep 30, 2022 | 51.99% |
| Jun 30, 2022 | 49.60% |
| Mar 31, 2022 | 45.29% |
| Dec 31, 2021 | 47.75% |
| Sep 30, 2021 | 49.48% |