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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) Gross Margin (2016 - 2025)

Baidu has reported Gross Margin over the past 17 years, most recently at 44.17% for Q4 2025.

  • For Q4 2025, Gross Margin rose 4410.0% year-over-year to 44.17%; the TTM value through Dec 2025 reached 31.43%, up 3133.0%, while the annual FY2025 figure was 42.7%, 4269.0% up from the prior year.
  • Gross Margin for Q4 2025 was 44.17% at Baidu, down from 77.21% in the prior quarter.
  • Over five years, Gross Margin peaked at 77.21% in Q3 2025 and troughed at 4.94% in Q2 2025.
  • A 5-year average of 12.77% and a median of 4.13% in 2024 define the central range for Gross Margin.
  • Biggest five-year swings in Gross Margin: crashed -2558bps in 2021 and later surged 7711bps in 2025.
  • Year by year, Gross Margin stood at 16.57% in 2021, then dropped by -19bps to 13.42% in 2022, then tumbled by -99bps to 0.08% in 2023, then dropped by -15bps to 0.07% in 2024, then soared by 64575bps to 44.17% in 2025.
  • Business Quant data shows Gross Margin for BIDU at 44.17% in Q4 2025, 77.21% in Q3 2025, and 4.94% in Q2 2025.