Baidu (BIDU) Gross Margin (2009 - 2026)
Baidu (BIDU) posted Gross Margin of 0.04% for Q2 2026, down 5.43% on a QoQ basis from 0.04% in Q1 2026, and little changed year-over-year from 0.04% in Q2 2025.
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Baidu (BIDU) Gross Margin (2009 - 2026) Analysis & Trends
Baidu has reported Gross Margin for 18 years, with the latest figure at 0.04% in Q2 2026.
- On a quarterly basis, Gross Margin changed 0.0% year-over-year to 0.04% in Q2 2026; TTM through Jun 2026 was 9.83%, a 978.0% increase from a year earlier, with the FY2025 full-year figure at 42.7%, up 172.0% from the prior year.
- Gross Margin was 0.04% for Q2 2026 at Baidu, down from 0.04% in the prior quarter.
- The five-year high for Gross Margin was 52.52% in Q2 2023, with the low at 0.02% in Q4 2025.
- Average Gross Margin over 5 years is 16.1%, with a median of 0.06% recorded in 2024.
- The sharpest annual moves came in 2022 and 2024: Gross Margin surged 4954 bps in 2022, then tumbled 5246 bps in 2024.
- Over 5 years, Gross Margin stood at 48.77% in 2022, then tumbled by 100 bps to 0.05% in 2023, then slipped by 19 bps to 0.04% in 2024, then plunged by 53 bps to 0.02% in 2025, then jumped by 111 bps to 0.04% in 2026.
- The last three Gross Margin figures came in at 0.04% (Q2 2026), 0.04% (Q1 2026), and 0.02% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 320.54 Bn | 317.47 Bn | 2.30 Bn | 67.57% |
| 2 | CrowdStrike Holdings | 268.77 Bn | 263.80 Bn | 1.10 Bn | 74.57% |
| 3 | Fortinet | 131.12 Bn | 127.05 Bn | 1.64 Bn | 80.24% |
| 4 | Snowflake | 118.02 Bn | 115.67 Bn | 1.04 Bn | 67.02% |
| 5 | Datadog | 90.27 Bn | 85.29 Bn | 881.34 Mn | 78.59% |
| 6 | Axon Enterprise | 36.61 Bn | 35.93 Bn | 546.45 Mn | 60.42% |
| 7 | Zscaler | 34.97 Bn | 31.49 Bn | - | - |
| 8 | MongoDB | 34.51 Bn | 32.10 Bn | 569.77 Mn | 73.83% |
| 9 | Okta | 34.32 Bn | 32.02 Bn | 641.00 Mn | 79.63% |
| 10 | Baidu | 30.55 Bn | 8.15 Bn | 1.76 Mn | 0.04% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.04% |
| Mar 31, 2026 | 0.04% |
| Dec 31, 2025 | 0.02% |
| Sep 30, 2025 | 41.03% |
| Jun 30, 2025 | 0.04% |
| Mar 31, 2025 | 0.05% |
| Dec 31, 2024 | 0.04% |
| Sep 30, 2024 | 0.06% |
| Jun 30, 2024 | 0.06% |
| Mar 31, 2024 | 0.06% |
| Dec 31, 2023 | 0.05% |
| Sep 30, 2023 | 0.06% |
| Jun 30, 2023 | 54.38% |
| Mar 31, 2023 | 0.06% |
| Dec 31, 2022 | 48.77% |
| Sep 30, 2022 | 51.99% |
| Jun 30, 2022 | 48.83% |
| Mar 31, 2022 | 45.29% |
| Dec 31, 2021 | 47.75% |
| Sep 30, 2021 | 49.48% |
API Access
Baidu Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();