Baidu (BIDU) Goodwill & Intangibles (2016 - 2026)
Quarterly Goodwill & Intangibles rose 76.36% to $5.7 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $5.7 billion through Dec 2025, up 76.36% year-over-year, with the annual reading at $5.7 billion for FY2025, 76.87% up from the prior year.
Baidu's Goodwill & Intangibles history spans 17 years, with the latest figure at $5.7 billion for Q4 2025.
- Goodwill & Intangibles came in at $5.7 billion for Q4 2025, roughly flat from $5.7 billion in the prior quarter.
- In the past five years, Goodwill & Intangibles ranged from a high of $5.7 billion in Q4 2025 to a low of $3.2 billion in Q2 2024.
- The 5-year median for Goodwill & Intangibles is $3.6 billion (2022), against an average of $3.9 billion.
- Year-over-year, Goodwill & Intangibles decreased 12.19% in 2022 and then soared 76.36% in 2025.
- Baidu's Goodwill & Intangibles stood at $3.8 billion in 2021, then fell by 12.19% to $3.3 billion in 2022, then fell by 2.32% to $3.3 billion in 2023, then fell by 0.23% to $3.3 billion in 2024, then skyrocketed by 76.36% to $5.7 billion in 2025.
- Per Business Quant, the three most recent readings for BIDU's Goodwill & Intangibles are $5.7 billion (Q4 2025), $5.7 billion (Q3 2025), and $5.7 billion (Q2 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Meta Platforms | 1,539.18 Bn | 1,458.00 Bn | 46.09 Bn |
| 2 | Spotify Technology | 118.05 Bn | 107.81 Bn | 1.75 Bn |
| 3 | 28.76 Bn | 25.99 Bn | 511.94 Mn | |
| 4 | Nebius | 22.38 Bn | 22.38 Bn | 295.20 Mn |
| 5 | 12.01 Bn | 10.71 Bn | 768.96 Mn | |
| 6 | Strive | 9.69 Bn | 9.62 Bn | - |
| 7 | Snap | 9.60 Bn | 6.78 Bn | 1.29 Bn |
| 8 | Match | 8.34 Bn | 7.31 Bn | 653.28 Mn |
| 9 | Baidu | 5.09 Bn | -5.87 Bn | 1.88 Mn |
| 10 | Iac | 3.16 Bn | 2.06 Bn | 289.86 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 5.94 Bn |
| Dec 31, 2025 | 5.73 Bn |
| Sep 30, 2025 | 5.71 Bn |
| Jun 30, 2025 | 5.65 Bn |
| Mar 31, 2025 | 5.53 Bn |
| Dec 31, 2024 | 3.25 Bn |
| Sep 30, 2024 | 3.26 Bn |
| Jun 30, 2024 | 3.22 Bn |
| Mar 31, 2024 | 3.25 Bn |
| Dec 31, 2023 | 3.26 Bn |
| Sep 30, 2023 | 3.24 Bn |
| Jun 30, 2023 | 3.38 Bn |
| Mar 31, 2023 | 3.46 Bn |
| Dec 31, 2022 | 3.34 Bn |
| Sep 30, 2022 | 3.52 Bn |
| Jun 30, 2022 | 3.66 Bn |
| Mar 31, 2022 | 3.81 Bn |
| Dec 31, 2021 | 3.80 Bn |
| Sep 30, 2021 | 3.77 Bn |
| Jun 30, 2021 | 3.79 Bn |
| Mar 31, 2021 | 3.73 Bn |
| Dec 31, 2020 | 3.66 Bn |
| Sep 30, 2020 | 3.51 Bn |
| Jun 30, 2020 | 2.88 Bn |
| Mar 31, 2020 | 2.79 Bn |
| Dec 31, 2019 | 2.60 Bn |
| Sep 30, 2019 | 3.93 Bn |
| Jun 30, 2019 | 4.02 Bn |
| Mar 31, 2019 | 4.17 Bn |
| Dec 31, 2018 | 2.68 Bn |
| Sep 30, 2018 | 3.75 Bn |
| Jun 30, 2018 | 3.56 Bn |
| Mar 31, 2018 | 3.43 Bn |
| Dec 31, 2017 | 3.22 Bn |
| Sep 30, 2017 | 3.10 Bn |
| Jun 30, 2017 | 3.02 Bn |
| Mar 31, 2017 | 3.03 Bn |
| Dec 31, 2016 | 2.82 Bn |
| Sep 30, 2016 | 2.92 Bn |
| Jun 30, 2016 | 2.88 Bn |