Baidu (BIDU) Goodwill & Intangibles (2009 - 2026)

Baidu's Goodwill & Intangibles history runs 18 years deep, the most recent figure standing at $5.9 billion for Q1 2026.

• In Q1 2026, Goodwill & Intangibles rose 7.16% year-over-year to $5.9 billion; the TTM figure through Mar 2026 stood at $5.9 billion (up 7.16% YoY), while the FY2025 annual figure was $5.8 billion, up 81.75% from the prior year.
• Goodwill & Intangibles for Q1 2026 stood at $5.9 billion, up from $5.7 billion in the prior quarter.
• The five-year high for Goodwill & Intangibles was $5.9 billion in Q1 2026, with the low at $3.2 billion in Q2 2024.
• The 5-year median for Goodwill & Intangibles is $3.4 billion (2022), against an average of $4.1 billion.
• The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles decreased 12.19% in 2022, then jumped 77.33% in 2025.
• Baidu's Goodwill & Intangibles stood at $3.3 billion in 2022, then slipped by 2.32% to $3.3 billion in 2023, then fell by 0.23% to $3.3 billion in 2024, then jumped by 76.36% to $5.7 billion in 2025, then gained by 3.6% to $5.9 billion in 2026.
• Business Quant data shows BIDU's Goodwill & Intangibles at $5.9 billion in Q1 2026, $5.7 billion in Q4 2025, and $5.7 billion in Q3 2025.