Baidu (BIDU) Goodwill & Intangibles (2009 - 2026)
Baidu (BIDU) posted quarterly Goodwill & Intangibles of $5.9 billion for Q1 2026, up 7.16% year-over-year from $5.5 billion in Q1 2025, and up 3.6% quarter-over-quarter from $5.7 billion in Q4 2025.
Baidu (BIDU) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
Baidu's Goodwill & Intangibles history runs 18 years deep, the most recent figure standing at $5.9 billion for Q1 2026.
- In Q1 2026, Goodwill & Intangibles rose 7.16% year-over-year to $5.9 billion; the TTM figure through Mar 2026 stood at $5.9 billion (up 7.16% YoY), while the FY2025 annual figure was $5.8 billion, up 81.75% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $5.9 billion, up from $5.7 billion in the prior quarter.
- The five-year high for Goodwill & Intangibles was $5.9 billion in Q1 2026, with the low at $3.2 billion in Q2 2024.
- The 5-year median for Goodwill & Intangibles is $3.4 billion (2022), against an average of $4.1 billion.
- The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles decreased 12.19% in 2022, then jumped 77.33% in 2025.
- Baidu's Goodwill & Intangibles stood at $3.3 billion in 2022, then slipped by 2.32% to $3.3 billion in 2023, then fell by 0.23% to $3.3 billion in 2024, then jumped by 76.36% to $5.7 billion in 2025, then gained by 3.6% to $5.9 billion in 2026.
- Business Quant data shows BIDU's Goodwill & Intangibles at $5.9 billion in Q1 2026, $5.7 billion in Q4 2025, and $5.7 billion in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,221.50 Bn | 3,792.46 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,535.81 Bn | 1,445.55 Bn | 49.47 Bn |
| 3 | Taboola.com | 1,140.46 Bn | 1,140.32 Bn | 139.48 Mn |
| 4 | Baidu | 289.54 Bn | 285.05 Bn | 1.88 Mn |
| 5 | Spotify Technology | 102.95 Bn | 92.71 Bn | 1.75 Bn |
| 6 | Joyy | 77.91 Bn | 77.02 Bn | 205.64 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 |
| 8 | Nebius | 49.32 Bn | 39.70 Bn | 295.20 Mn |
| 9 | 30.43 Bn | 27.65 Bn | 734.60 Mn | |
| 10 | Tencent Music Entertainment | 27.04 Bn | 24.34 Bn | 514.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 5.94 Bn |
| Dec 31, 2025 | 5.73 Bn |
| Sep 30, 2025 | 5.71 Bn |
| Jun 30, 2025 | 5.71 Bn |
| Mar 31, 2025 | 5.54 Bn |
| Dec 31, 2024 | 3.25 Bn |
| Sep 30, 2024 | 3.33 Bn |
| Jun 30, 2024 | 3.22 Bn |
| Mar 31, 2024 | 3.25 Bn |
| Dec 31, 2023 | 3.26 Bn |
| Sep 30, 2023 | 3.24 Bn |
| Jun 30, 2023 | 3.26 Bn |
| Mar 31, 2023 | 3.46 Bn |
| Dec 31, 2022 | 3.34 Bn |
| Sep 30, 2022 | 3.38 Bn |
| Jun 30, 2022 | 3.60 Bn |
| Mar 31, 2022 | 3.81 Bn |
| Dec 31, 2021 | 3.80 Bn |
| Sep 30, 2021 | 3.77 Bn |
| Jun 30, 2021 | 3.79 Bn |