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Baidu (BIDU) Goodwill & Intangibles (2016 - 2025)

Baidu has reported Goodwill & Intangibles over the past 17 years, most recently at $5.7 billion for Q4 2025.

  • Quarterly results put Goodwill & Intangibles at $5.7 billion for Q4 2025, up 76.36% from a year ago — trailing twelve months through Dec 2025 was $5.7 billion (up 76.36% YoY), and the annual figure for FY2025 was $5.7 billion, up 76.87%.
  • Goodwill & Intangibles for Q4 2025 was $5.7 billion at Baidu, up from $3.3 billion in the prior quarter.
  • Over the last five years, Goodwill & Intangibles for BIDU hit a ceiling of $5.7 billion in Q4 2025 and a floor of $3.3 billion in Q4 2024.
  • Median Goodwill & Intangibles over the past 5 years was $3.3 billion (2022), compared with a mean of $3.9 billion.
  • Biggest five-year swings in Goodwill & Intangibles: dropped 12.19% in 2022 and later surged 76.36% in 2025.
  • Baidu's Goodwill & Intangibles stood at $3.8 billion in 2021, then dropped by 12.19% to $3.3 billion in 2022, then fell by 2.32% to $3.3 billion in 2023, then decreased by 0.23% to $3.3 billion in 2024, then surged by 76.36% to $5.7 billion in 2025.
  • The last three reported values for Goodwill & Intangibles were $5.7 billion (Q4 2025), $3.3 billion (Q4 2024), and $3.3 billion (Q4 2023) per Business Quant data.