Baidu (BIDU) Return on Sales (2009 - 2026)

Baidu (BIDU) posted quarterly Return on Sales of 0.0% for Q1 2026, little changed year-over-year from 0.0% in Q1 2025, and up 22.67% quarter-over-quarter from 0.0% in Q4 2025.

Baidu (BIDU) Return on Sales (2009 - 2026) Analysis & Trends

Baidu's Return on Sales history runs 18 years deep, the most recent figure standing at 0.0% for Q1 2026.

  • In Q1 2026, Return on Sales changed 0.0% year-over-year to 0.0%; the TTM figure through Mar 2026 stood at 0.0% (changed 0.0% YoY), while the FY2025 annual figure was 0.0%, changed 0.0% from the prior year.
  • Return on Sales for Q1 2026 stood at 0.0%, up from 0.0% in the prior quarter.
  • The five-year high for Return on Sales was 0.0% in Q3 2024, with the low at 0.0% in Q3 2025.
  • The 5-year median for Return on Sales is 0.0% (2024), against an average of 0.0%.
  • Peak annual rise in Return on Sales reached 1 bps in 2022, while the deepest fall reached 1 bps in 2022.
  • Baidu's Return on Sales stood at 0.0% in 2022, then sank by 58 bps to 0.0% in 2023, then jumped by 139 bps to 0.0% in 2024, then tumbled by 57 bps to 0.0% in 2025, then rose by 23 bps to 0.0% in 2026.
  • Business Quant data shows BIDU's Return on Sales at 0.0% in Q1 2026, 0.0% in Q4 2025, and 0.0% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) ROS (Qtr)
1 Alphabet 4,249.81 Bn 3,820.78 Bn 73.85 Bn 0.01%
2 Meta Platforms 1,548.64 Bn 1,458.38 Bn 49.47 Bn 0.00%
3 Taboola.com 1,148.80 Bn 1,148.67 Bn 139.48 Mn 0.00%
4 Baidu 288.70 Bn 284.21 Bn 1.88 Mn 0.00%
5 Spotify Technology 103.82 Bn 93.58 Bn 1.75 Bn 0.00%
6 Joyy 78.38 Bn 77.49 Bn 205.64 Mn 0.00%
7 BILI Social International 60.58 Bn 60.58 Bn 405,933.00 0.00%
8 Nebius 49.27 Bn 39.65 Bn 295.20 Mn 0.00%
9 Reddit 30.60 Bn 27.82 Bn 734.60 Mn 0.00%
10 Tencent Music Entertainment 27.30 Bn 24.60 Bn 514.00 Mn -

Historic Data

Download Data
DateValue
Mar 31, 2026 0.00%
Dec 31, 2025 0.00%
Sep 30, 2025 0.00%
Jun 30, 2025 0.00%
Mar 31, 2025 0.00%
Dec 31, 2024 0.00%
Sep 30, 2024 0.00%
Jun 30, 2024 0.00%
Mar 31, 2024 0.00%
Dec 31, 2023 0.00%
Sep 30, 2023 0.00%
Jun 30, 2023 0.00%
Mar 31, 2023 0.00%
Dec 31, 2022 0.00%
Sep 30, 2022 0.00%
Jun 30, 2022 0.00%
Mar 31, 2022 0.00%
Dec 31, 2021 0.00%
Sep 30, 2021 -0.01%
Jun 30, 2021 0.00%