Baidu (BIDU) Return on Sales (2009 - 2026)
Baidu (BIDU) posted quarterly Return on Sales of 0.0% for Q1 2026, little changed year-over-year from 0.0% in Q1 2025, and up 22.67% quarter-over-quarter from 0.0% in Q4 2025.
Baidu (BIDU) Return on Sales (2009 - 2026) Analysis & Trends
Baidu's Return on Sales history runs 18 years deep, the most recent figure standing at 0.0% for Q1 2026.
- In Q1 2026, Return on Sales changed 0.0% year-over-year to 0.0%; the TTM figure through Mar 2026 stood at 0.0% (changed 0.0% YoY), while the FY2025 annual figure was 0.0%, changed 0.0% from the prior year.
- Return on Sales for Q1 2026 stood at 0.0%, up from 0.0% in the prior quarter.
- The five-year high for Return on Sales was 0.0% in Q3 2024, with the low at 0.0% in Q3 2025.
- The 5-year median for Return on Sales is 0.0% (2024), against an average of 0.0%.
- Peak annual rise in Return on Sales reached 1 bps in 2022, while the deepest fall reached 1 bps in 2022.
- Baidu's Return on Sales stood at 0.0% in 2022, then sank by 58 bps to 0.0% in 2023, then jumped by 139 bps to 0.0% in 2024, then tumbled by 57 bps to 0.0% in 2025, then rose by 23 bps to 0.0% in 2026.
- Business Quant data shows BIDU's Return on Sales at 0.0% in Q1 2026, 0.0% in Q4 2025, and 0.0% in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,165.61 Bn | 3,736.57 Bn | 73.85 Bn | 0.01% |
| 2 | Meta Platforms | 1,523.46 Bn | 1,433.20 Bn | 49.47 Bn | 0.00% |
| 3 | Taboola.com | 1,141.85 Bn | 1,141.71 Bn | 139.48 Mn | 0.00% |
| 4 | Baidu | 288.34 Bn | 283.85 Bn | 1.88 Mn | 0.00% |
| 5 | Spotify Technology | 103.44 Bn | 93.20 Bn | 1.75 Bn | 0.00% |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn | 0.00% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 0.00% |
| 8 | Nebius | 50.20 Bn | 40.57 Bn | 295.20 Mn | 0.00% |
| 9 | 30.00 Bn | 27.22 Bn | 734.60 Mn | 0.00% | |
| 10 | Tencent Music Entertainment | 26.85 Bn | 24.15 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 0.00% |
| Dec 31, 2025 | 0.00% |
| Sep 30, 2025 | 0.00% |
| Jun 30, 2025 | 0.00% |
| Mar 31, 2025 | 0.00% |
| Dec 31, 2024 | 0.00% |
| Sep 30, 2024 | 0.00% |
| Jun 30, 2024 | 0.00% |
| Mar 31, 2024 | 0.00% |
| Dec 31, 2023 | 0.00% |
| Sep 30, 2023 | 0.00% |
| Jun 30, 2023 | 0.00% |
| Mar 31, 2023 | 0.00% |
| Dec 31, 2022 | 0.00% |
| Sep 30, 2022 | 0.00% |
| Jun 30, 2022 | 0.00% |
| Mar 31, 2022 | 0.00% |
| Dec 31, 2021 | 0.00% |
| Sep 30, 2021 | -0.01% |
| Jun 30, 2021 | 0.00% |