KPIs & Operating Metrics(New)
Balance Sheet
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios
Asset Utilization RatioAssets AverageEBIT MarginEBITDA MarginEBT MarginEnterprise ValueGross MarginInterest Coverage RatioNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on SalesTimes Interest Earned

Baidu (BIDU) Return on Sales (2016 - 2025)

Historic Return on Sales for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 0.36%.

  • Baidu's Return on Sales fell 5900.0% to 0.36% in Q3 2025 from the same period last year, while for Sep 2025 it was 0.07%, marking a year-over-year decrease of 1000.0%. This contributed to the annual value of 0.18% for FY2024, which is 200.0% up from last year.
  • Per Baidu's latest filing, its Return on Sales stood at 0.36% for Q3 2025, which was down 5900.0% from 0.22% recorded in Q2 2025.
  • Over the past 5 years, Baidu's Return on Sales peaked at 0.89% during Q1 2021, and registered a low of 0.54% during Q3 2021.
  • Over the past 5 years, Baidu's median Return on Sales value was 0.15% (recorded in 2022), while the average stood at 0.11%.
  • Data for Baidu's Return on Sales shows a peak YoY increase of 9700bps (in 2021) and a maximum YoY decrease of -10300bps (in 2021) over the last 5 years.
  • Baidu's Return on Sales (Quarter) stood at 0.03% in 2021, then surged by 379bps to 0.15% in 2022, then tumbled by -45bps to 0.08% in 2023, then skyrocketed by 71bps to 0.15% in 2024, then crashed by -349bps to 0.36% in 2025.
  • Its last three reported values are 0.36% in Q3 2025, 0.22% for Q2 2025, and 0.24% during Q1 2025.