KPIs & Operating Metrics(New)

Adjusted Operating Margin By Segment %Adjusted Operating Margin By Segment Annual %Adjusted Operating Profit (Loss) By Segment Adjusted Operating Profit (Loss) By Segment Annual Average Gmv Per Gmv Brand Partner Breakdown Of Assets Contractual Obligations Annual Distribution Gmv Distribution Gmv Annual Employee Statistics Gmv Breakdown By Channel %Gmv Mix By Category %Non Distribution Gmv Non Distribution Gmv Annual Non Gaap Profitability Non Gaap Profitability %Non Gaap Profitability Annual Non Gaap Profitability Annual %Number Of Brand Partners As Of The Period End Number Of Gmv Brand Partners As Of The Period End Online Store Operations Revenue By Category Opex As A % Of Total Revenue %OPEX Segregation Product Sales Of E Commerce By Category Product Sales Revenue By Category Annual Property And Equipment, Net Breakdown Revenue By Business Models Revenue By Business Models Annual Revenue By Business Vertical Revenue By Business Vertical %Revenue By Business Vertical Annual Revenue By Business Vertical Annual %Revenue By Segment Revenue By Segment %Revenue By Segment Annual Revenue By Segment Annual %Services Revenue By Category Annual Total Gross Merchandise Volume Total Gross Merchandise Volume Annual

Cash Flow Statement

Daily Values

Income Statement

Others

Ratios

Baozun (BZUN) Non Gaap Profitability: 2016-2025