Baozun (BZUN) Goodwill & Intangibles (2014 - 2026)

Baozun has reported Goodwill & Intangibles for 13 years, with the latest figure at $85.8 million in Q2 2026.

• On a quarterly basis, Goodwill & Intangibles fell 11.24% year-over-year to $85.8 million in Q2 2026; TTM through Jun 2026 was $85.8 million, a 11.24% decrease from a year earlier, with the FY2025 full-year figure at $83.1 million, down 15.71% from the prior year.
• Goodwill & Intangibles was $85.8 million for Q2 2026 at Baozun, up from $85.2 million in the prior quarter.
• The five-year high for Goodwill & Intangibles was $122.7 million in Q1 2022, with the low at $84.2 million in Q4 2025.
• Average Goodwill & Intangibles over 5 years is $94.8 million, with a median of $93.5 million recorded in 2023.
• The largest YoY upside for Goodwill & Intangibles was 671.76% in 2022 against a maximum downside of 26.66% in 2022.
• Over 5 years, Goodwill & Intangibles stood at $91.0 million in 2022, then declined by 5.52% to $86.0 million in 2023, then advanced by 16.57% to $100.2 million in 2024, then retreated by 15.96% to $84.2 million in 2025, then rose by 1.88% to $85.8 million in 2026.
• The last three Goodwill & Intangibles figures came in at $85.8 million (Q2 2026), $85.2 million (Q1 2026), and $84.2 million (Q4 2025), per Business Quant data.