Baozun (BZUN) Goodwill & Intangibles (2014 - 2026)
Baozun (BZUN) recorded Goodwill & Intangibles of $85.79 million in Q2 2026, down 12.1% from $97.6 million a year earlier but up 0.7% from the prior quarter.
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Analysis
Baozun (BZUN) Goodwill & Intangibles (2014 - 2026) Analysis & Trends
At the end of FY2025, Baozun reported Goodwill & Intangibles of $83.11 million, down 15.7% from FY2024.
- Annual Goodwill & Intangibles has a five-year compound annual growth rate of 27.7% (FY2020 to FY2025).
- Across earlier years, Goodwill & Intangibles came in at $98.6 million in FY2024 (+13.1%), $87.17 million in FY2023 (-7.1%), $93.81 million in FY2022 (-24.6%) and $124.46 million in FY2021 (+407.7%).
- Quarterly Goodwill & Intangibles has ranged from $84.21 million in Q4 2025 to $124.05 million in Q4 2021 over the past five years.
- On a year-over-year basis, Goodwill & Intangibles has declined for three consecutive quarters, with an average decline of 1.9% over the last six quarters.
- Peak year-over-year performance for Goodwill & Intangibles in the last five years was growth of 459.5% in Q3 2021, against a decline of 26.7% in Q4 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at $85.19 million (Q1 2026), $84.21 million (Q4 2025) and $86.15 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 3,933.83 Bn | 3,691.35 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,646.47 Bn | 1,348.99 Bn | 49.47 Bn |
| 3 | Netflix | 274.49 Bn | 235.79 Bn | 6.80 Bn |
| 4 | Alibaba Group Holding | 232.59 Bn | 46.36 Bn | 15.11 Bn |
| 5 | Shopify | 219.57 Bn | 196.76 Bn | 1.71 Bn |
| 6 | Uber Technologies | 138.17 Bn | 109.97 Bn | 6.38 Bn |
| 7 | Booking Holdings | 120.57 Bn | 53.62 Bn | - |
| 8 | Spotify Technology | 117.87 Bn | 74.79 Bn | 1.89 Bn |
| 9 | PDD Holdings | 110.30 Bn | -133.48 Bn | 9.45 Bn |
| 10 | Baozun | 205.86 Mn | -1.38 Bn | 302.56 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 85.99 Mn |
| Mar 31, 2026 | 85.37 Mn |
| Dec 31, 2025 | 85.37 Mn |
| Sep 30, 2025 | 86.60 Mn |
| Jun 30, 2025 | 97.48 Mn |
| Mar 31, 2025 | 97.46 Mn |
| Dec 31, 2024 | 98.62 Mn |
| Jun 30, 2024 | 99.03 Mn |
| Mar 31, 2024 | 84.45 Mn |
| Dec 31, 2023 | 87.08 Mn |
| Jun 30, 2023 | 90.67 Mn |
| Mar 31, 2023 | 92.72 Mn |
| Dec 31, 2022 | 92.93 Mn |
| Sep 30, 2022 | 93.88 Mn |
| Jun 30, 2022 | 115.50 Mn |
| Mar 31, 2022 | 122.74 Mn |
| Dec 31, 2021 | 124.47 Mn |
| Sep 30, 2021 | 83.17 Mn |
| Jun 30, 2021 | 79.96 Mn |
| Mar 31, 2021 | 9.97 Mn |
API Access
Baozun Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();