Baozun (BZUN) Goodwill & Intangibles (2014 - 2026)

Baozun's Goodwill & Intangibles history runs 13 years deep, the most recent figure standing at $85.2 million for Q1 2026.

• In Q1 2026, Goodwill & Intangibles fell 12.6% year-over-year to $85.2 million; the TTM figure through Mar 2026 stood at $85.2 million (down 12.6% YoY), while the FY2025 annual figure was $83.1 million, up 51.72% from the prior year.
• Goodwill & Intangibles was $85.2 million for Q1 2026 at Baozun, up from $84.2 million in the prior quarter.
• In the past five years, Goodwill & Intangibles ranged from a high of $115.5 billion in Q2 2022 to a low of $93874.0 in Q2 2023.
• Historically, Goodwill & Intangibles has averaged $7.8 billion across 5 years, with a median of $85.2 million in 2026.
• The sharpest annual moves came in 2022 and 2023: Goodwill & Intangibles surged 1113.88% in 2022, then sank 100.0% in 2023.
• A 5-year view of Goodwill & Intangibles shows it stood at $92.8 million in 2022, then tumbled by 47.49% to $48.7 million in 2023, then increased by 14.21% to $55.7 million in 2024, then surged by 51.28% to $84.2 million in 2025, then increased by 1.16% to $85.2 million in 2026.
• The last three Goodwill & Intangibles figures came in at $85.2 million (Q1 2026), $84.2 million (Q4 2025), and $86.1 million (Q3 2025), per Business Quant data.