Baozun (BZUN) Goodwill & Intangibles (2014 - 2026)
Baozun (BZUN) posted quarterly Goodwill & Intangibles of $85.2 million for Q1 2026, down 12.6% year-over-year from $97.5 million in Q1 2025, and up 1.16% quarter-over-quarter from $84.2 million in Q4 2025.
Baozun (BZUN) Goodwill & Intangibles (2014 - 2026) Analysis & Trends
Baozun's Goodwill & Intangibles history runs 13 years deep, the most recent figure standing at $85.2 million for Q1 2026.
- In Q1 2026, Goodwill & Intangibles fell 12.6% year-over-year to $85.2 million; the TTM figure through Mar 2026 stood at $85.2 million (down 12.6% YoY), while the FY2025 annual figure was $83.1 million, down 15.71% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $85.2 million, up from $84.2 million in the prior quarter.
- The five-year high for Goodwill & Intangibles was $115.5 billion in Q2 2022, with the low at $93874.0 in Q2 2023.
- The 5-year median for Goodwill & Intangibles is $86.1 million (2025), against an average of $7.8 billion.
- The sharpest annual moves came in 2022 and 2023: Goodwill & Intangibles jumped 924.7% in 2022, then plunged 100.0% in 2023.
- Baozun's Goodwill & Intangibles stood at $92.8 million in 2022, then declined by 7.4% to $86.0 million in 2023, then rose by 16.57% to $100.2 million in 2024, then declined by 15.96% to $84.2 million in 2025, then grew by 1.16% to $85.2 million in 2026.
- Business Quant data shows BZUN's Goodwill & Intangibles at $85.2 million in Q1 2026, $84.2 million in Q4 2025, and $86.1 million in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Amazon Com | 2,931.64 Bn | 2,808.66 Bn | 198.88 Bn |
| 2 | PDD Holdings | 506.17 Bn | 446.63 Bn | 9.83 Bn |
| 3 | Mercadolibre | 98.29 Bn | 83.09 Bn | 4.16 Bn |
| 4 | DoorDash | 92.11 Bn | 86.76 Bn | 2.35 Bn |
| 5 | JD.com | 87.50 Bn | 58.32 Bn | 7.66 Bn |
| 6 | Sea | 78.22 Bn | 69.70 Bn | 3.15 Bn |
| 7 | Ebay | 47.18 Bn | 43.87 Bn | 2.30 Bn |
| 8 | Coupang | 29.74 Bn | 23.63 Bn | 2.49 Bn |
| 9 | Zkh | 16.36 Bn | 16.36 Bn | 51.11 Mn |
| 10 | Baozun | 507.26 Mn | 89.06 Mn | 243.45 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 85.19 Mn |
| Dec 31, 2025 | 84.21 Mn |
| Sep 30, 2025 | 86.15 Mn |
| Jun 30, 2025 | 96,662.44 |
| Mar 31, 2025 | 97.46 Mn |
| Dec 31, 2024 | 100.19 Mn |
| Jun 30, 2024 | 99,029.00 |
| Mar 31, 2024 | 85.27 Mn |
| Dec 31, 2023 | 85.96 Mn |
| Jun 30, 2023 | 93,873.98 |
| Mar 31, 2023 | 92.76 Mn |
| Dec 31, 2022 | 92.83 Mn |
| Sep 30, 2022 | 93.88 Mn |
| Jun 30, 2022 | 115.50 Bn |
| Mar 31, 2022 | 122.74 Mn |
| Dec 31, 2021 | 124.05 Mn |
| Sep 30, 2021 | 124.54 Bn |
| Mar 31, 2021 | 11.98 Mn |
| Dec 31, 2020 | 24.13 Mn |
| Sep 30, 2020 | 22.17 Mn |