Baozun Inc. (BZUN) Goodwill & Intangibles (2014 - 2026)

Baozun (BZUN) has reported Goodwill & Intangibles for 13 consecutive years, with $85.2 million the latest figure, recorded in Q1 2026.

• In Q1 2026, Goodwill & Intangibles fell 12.6% year-over-year to $85.2 million; the TTM figure through Mar 2026 stood at $85.2 million (down 12.6% YoY), while the FY2025 annual figure was $83.1 million, up 51.72% from the prior year.
• Goodwill & Intangibles came in at $85.2 million for Q1 2026 at Baozun, up from $84.2 million in the prior quarter.
• The five-year high for Goodwill & Intangibles was $115.5 billion in Q2 2022, with the low at $93874.0 in Q2 2023.
• Average Goodwill & Intangibles over 5 years is $7.8 billion, with a median of $85.3 million recorded in 2024.
• Across the five-year window, Goodwill & Intangibles surged 1113.88% in 2022 and slumped 100.0% in 2023, its largest moves.
• Year by year, Goodwill & Intangibles stood at $92.8 million in 2022, then plunged by 47.49% to $48.7 million in 2023, then advanced by 14.21% to $55.7 million in 2024, then surged by 51.28% to $84.2 million in 2025, then advanced by 1.16% to $85.2 million in 2026.
• According to Business Quant data, Goodwill & Intangibles over the past three periods registered $85.2 million, $84.2 million, and $86.1 million for Q1 2026, Q4 2025, and Q3 2025 respectively.