Baozun (BZUN) Goodwill & Intangibles (2014 - 2026)

Baozun has reported Goodwill & Intangibles for 12 years, with the latest figure at $85.2 million in Q1 2026.

• For the quarter ending Q1 2026, Goodwill & Intangibles changed N/A year-over-year to $85.2 million; the trailing twelve-month figure through Mar 2026 stood at $85.2 million (changed N/A YoY), and the FY2025 full-year result was $83.1 million, up 51.72% from the prior year.
• Goodwill & Intangibles for Q1 2026 stood at $85.2 million, up from $84.2 million in the prior quarter.
• The five-year high for Goodwill & Intangibles was $92.8 million in Q4 2022, with the low at $48.7 million in Q4 2023.
• Average Goodwill & Intangibles over 5 years is $73.3 million, with a median of $84.2 million recorded in 2025.
• Year-over-year, Goodwill & Intangibles sank 47.49% in 2023 and soared 51.28% in 2025.
• Tracing BZUN's Goodwill & Intangibles over 5 years: stood at $92.8 million in 2022, then slumped by 47.49% to $48.7 million in 2023, then rose by 14.21% to $55.7 million in 2024, then soared by 51.28% to $84.2 million in 2025, then rose by 1.16% to $85.2 million in 2026.
• The last three Goodwill & Intangibles figures came in at $85.2 million (Q1 2026), $84.2 million (Q4 2025), and $55.7 million (Q4 2024), per Business Quant data.

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