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Baozun (BZUN) Goodwill & Intangibles (2016 - 2025)

Baozun has reported Goodwill & Intangibles over the past 11 years, most recently at $84.2 million for Q4 2025.

  • Quarterly Goodwill & Intangibles rose 51.28% to $84.2 million in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $84.2 million through Dec 2025, up 51.28% year-over-year, with the annual reading at $83.1 million for FY2025, 51.72% up from the prior year.
  • Goodwill & Intangibles was $84.2 million for Q4 2025 at Baozun, up from $55.7 million in the prior quarter.
  • Over five years, Goodwill & Intangibles peaked at $124.1 million in Q4 2021 and troughed at $48.7 million in Q4 2023.
  • The 5-year median for Goodwill & Intangibles is $84.2 million (2025), against an average of $81.1 million.
  • Biggest five-year swings in Goodwill & Intangibles: surged 413.99% in 2021 and later tumbled 47.49% in 2023.
  • Tracing BZUN's Goodwill & Intangibles over 5 years: stood at $124.1 million in 2021, then fell by 25.17% to $92.8 million in 2022, then tumbled by 47.49% to $48.7 million in 2023, then increased by 14.21% to $55.7 million in 2024, then surged by 51.28% to $84.2 million in 2025.
  • According to Business Quant data, Goodwill & Intangibles over the past three periods came in at $84.2 million, $55.7 million, and $48.7 million for Q4 2025, Q4 2024, and Q4 2023 respectively.