Baozun BZUN Insider Ownership

NASDAQ BZUN
$2.79 -0.05 (-1.94%)
As of: Sep 1, 2026 · 1:24 PM EDT

Insider Holdings by Owner

1.87Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026
Insider Ownership
0.130%
■0% pp QoQ
Shares Held by Insiders
224.77K
filed for Sep 2026
■0.00% QoQ
Shares Outstanding
173.44Mn
173,436,711 shares
Direct Holdings
224.77K
Indirect: 0
Net Shares Traded (QoQ)
0
no net change in Sep 2026
Insiders Holding Shares
3
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2026

BZUN's three largest insider shareholders as of August 27, 2026 are Wenbin Qiu (Chief Executive Officer, 1.37Mn shares), Junhua Wu (Chief Strategy Officer, 91.43K shares).

Form 4 Holdings

Insiders Holding BZUN

Insiders 3
Shares held 1.87Mn
Of outstanding 1.08%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Wenbin Qiu Chief Executive Officer 0 1,623,872 1,623,872 87.0% 24 Jun, 2026
2 Junhua Wu Chief Strategy Officer 224,770 0 224,770 12.0% 22 Jun, 2026
3 Changqing Ye Director 17,269 0 17,269 0.9% 02 Jul, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

43 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2026
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
30 Jun, 2026 Changqing Ye Director Acquired M 17,269 $0.00 $0 17,269 Direct
30 Jun, 2026 Changqing Ye Director Disposed M 51,809 $0.00 $0 42,000 Direct
22 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.81 $28.10K 1,623,872 Indirect
17 Jun, 2026 Junhua Wu Chief Strategy Officer Acquired P 18,500 $2.84 $52.54K 224,770 Direct
17 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.83 $28.30K 1,603,872 Indirect
18 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.77 $27.70K 1,613,872 Indirect
15 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.79 $27.90K 1,583,872 Indirect
16 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.72 $27.20K 1,593,872 Indirect
11 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.67 $26.70K 1,563,872 Indirect
12 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.72 $27.20K 1,573,872 Indirect
09 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.72 $27.20K 1,543,872 Indirect
10 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.64 $26.40K 1,553,872 Indirect
05 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.65 $26.50K 1,523,872 Indirect
08 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.77 $27.70K 1,533,872 Indirect
03 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.63 $26.30K 1,503,872 Indirect
04 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.67 $26.70K 1,513,872 Indirect
01 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.73 $27.30K 1,483,872 Indirect
02 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.69 $26.90K 1,493,872 Indirect
28 May, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.56 $25.60K 1,463,872 Indirect
29 May, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.57 $25.70K 1,473,872 Indirect