Baozun BZUN Insider Ownership

NASDAQ BZUN
$2.93 +0.09 (+2.98%)
At close: Sep 21, 2026 · 4:00 PM EDT

Insider Holdings by Owner

1.97Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026
Insider Ownership
3.40%
▲+0.127% pp QoQ
Shares Held by Insiders
1.97Mn
filed for Sep 2026
▲+3.89% QoQ
Shares Outstanding
57.83Mn
57,826,918 shares
Direct Holdings
315.71K
Indirect: 1.65Mn
Net Shares Traded (QoQ)
+73.67K
net buying in Sep 2026
Insiders Holding Shares
4
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2026

Baozun's top three insider shareholders as of September 17, 2026 are Wenbin Qiu (Chief Executive Officer, 1.64Mn shares), Junhua Wu (Chief Strategy Officer, 267.27K shares), Bin Helen Yu (Director, 17.27K shares).

Form 4 Holdings

Insiders Holding BZUN

Insiders 4
Shares held 1.97Mn
Of outstanding 3.40%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Wenbin Qiu Chief Executive Officer 0 1,652,872 1,652,872 84.0% 18 Sep, 2026
2 Junhua Wu Chief Strategy Officer 281,170 0 281,170 14.3% 17 Sep, 2026
3 Changqing Ye Director 17,269 0 17,269 0.9% 02 Jul, 2026
4 Bin Helen Yu Director 17,269 0 17,269 0.9% 01 Sep, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

54 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2026
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
16 Sep, 2026 Wenbin Qiu Chief Executive Officer Acquired P 7,300 $2.74 $20.00K 1,645,772 Indirect
17 Sep, 2026 Wenbin Qiu Chief Executive Officer Acquired P 7,100 $2.84 $20.16K 1,652,872 Indirect
15 Sep, 2026 Junhua Wu Chief Strategy Officer Acquired P 13,900 $2.73 $37.95K 281,170 Direct
02 Sep, 2026 Junhua Wu Chief Strategy Officer Acquired P 13,500 $2.85 $38.48K 267,270 Direct
28 Aug, 2026 Bin Helen Yu Director Acquired M 5,603 $0.00 $0 17,269 Direct
28 Aug, 2026 Wenbin Qiu Chief Executive Officer Acquired A 174,000 $0.00 $0 579,000 Direct
28 Aug, 2026 Bin Helen Yu Director Acquired A 18,000 $0.00 $0 58,809 Direct
28 Aug, 2026 Bin Helen Yu Director Disposed M 16,809 $0.00 $0 42,000 Direct
30 Jun, 2026 Changqing Ye Director Acquired M 17,269 $0.00 $0 17,269 Direct
30 Jun, 2026 Changqing Ye Director Disposed M 51,809 $0.00 $0 42,000 Direct
24 Jun, 2026 Junhua Wu Chief Strategy Officer Acquired P 29,000 $2.85 $82.65K 253,770 Direct
22 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.81 $28.10K 1,623,872 Indirect
17 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.83 $28.30K 1,603,872 Indirect
17 Jun, 2026 Junhua Wu Chief Strategy Officer Acquired P 18,500 $2.84 $52.54K 224,770 Direct
18 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.77 $27.70K 1,613,872 Indirect
15 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.79 $27.90K 1,583,872 Indirect
16 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.72 $27.20K 1,593,872 Indirect
11 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.67 $26.70K 1,563,872 Indirect
11 Jun, 2026 Junhua Wu Chief Strategy Officer Acquired P 18,000 $2.69 $48.42K 206,270 Direct
12 Jun, 2026 Wenbin Qiu Chief Executive Officer Acquired P 10,000 $2.72 $27.20K 1,573,872 Indirect