Baozun's top three insider shareholders as of May 23, 2026 are Wenbin Qiu (Chief Executive Officer, 1.37Mn shares), Junhua Wu (Chief Strategy Officer, 91.43K shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| Junhua Wu | Chief Strategy Officer | 91,428 | 0 | 06 Apr, 2026 |
| Wenbin Qiu | Chief Executive Officer | 0 | 1,365,772 | 13 Apr, 2026 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 09 Apr, 2026 | Wenbin Qiu | American Depositary Shares | A | 11,650 | $2.58 | 1,353,372 | I | P |
| 10 Apr, 2026 | Wenbin Qiu | American Depositary Shares | A | 12,400 | $2.43 | 1,365,772 | I | P |
| 07 Apr, 2026 | Wenbin Qiu | American Depositary Shares | A | 12,000 | $2.51 | 1,330,122 | I | P |
| 08 Apr, 2026 | Wenbin Qiu | American Depositary Shares | A | 11,600 | $2.58 | 1,341,722 | I | P |
| 02 Apr, 2026 | Junhua Wu | American Depositary Shares | A | 30,000 | $2.47 | 91,428 | D | P |
| 30 Mar, 2026 | Yanjie Zhu | Restricted Stock Unit | A | 300,000 | $0.00 | 433,353 | D | A |
| 30 Mar, 2026 | Yanjie Zhu | Restricted Stock Unit | A | 300,000 | $0.00 | 433,353 | D | A |
| 30 Mar, 2026 | Yanjie Zhu | Restricted Stock Unit | A | 300,000 | $0.00 | 433,353 | D | A |
| 30 Mar, 2026 | Yanjie Zhu | Restricted Stock Unit | A | 300,000 | $0.00 | 433,353 | D | A |
| 30 Mar, 2026 | Yanjie Zhu | Restricted Stock Unit | A | 300,000 | $0.00 | 433,353 | D | A |
| 30 Mar, 2026 | Yanjie Zhu | Restricted Stock Unit | A | 300,000 | $0.00 | 433,353 | D | A |