Baozun (BZUN) Intangibles (2014 - 2026)
Baozun's Intangibles came in at $45.67 million for Q2 2026, down 2.9% from $47.01 million a year earlier and down 0.2% from the prior quarter.
Powered by 
Analysis
Baozun (BZUN) Intangibles (2014 - 2026) Analysis & Trends
At the end of FY2025, Baozun's Intangibles was $46.18 million, down 5.7% from FY2024.
- Intangibles carries a five-year compound annual growth rate of 15.5% (FY2020 to FY2025).
- Going back by year, Intangibles was $48.95 million in FY2024 (+13.4%), $43.16 million in FY2023 (-4.2%), $45.05 million in FY2022 (-27.4%) and $62.02 million in FY2021 (+176.5%).
- The five-year range for quarterly Intangibles is $41.17 million (Q1 2024) to $62.23 million (Q3 2021).
- Year-over-year, Intangibles has declined for three consecutive quarters, with growth averaging 2.5% over the last six quarters.
- The fastest year-over-year change in Intangibles over five years came in Q3 2021 (growth of 208.5%), and the weakest in Q4 2022 (a decline of 29.3%).
- Business Quant data shows BZUN's Intangibles at $45.77 million (Q1 2026), $45.53 million (Q4 2025) and $45.49 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,924.29 Bn | 3,681.81 Bn | 73.85 Bn | 9.11 Bn |
| 2 | Meta Platforms | 1,641.81 Bn | 1,344.33 Bn | 49.47 Bn | - |
| 3 | Netflix | 275.91 Bn | 237.21 Bn | 6.80 Bn | - |
| 4 | Alibaba Group Holding | 235.81 Bn | 49.59 Bn | 15.11 Bn | 2.46 Bn |
| 5 | Shopify | 218.39 Bn | 195.58 Bn | 1.71 Bn | 27.00 Mn |
| 6 | Uber Technologies | 140.20 Bn | 112.00 Bn | 6.38 Bn | 1.13 Bn |
| 7 | Booking Holdings | 123.99 Bn | 57.04 Bn | - | 852.00 Mn |
| 8 | Spotify Technology | 119.36 Bn | 76.86 Bn | 1.86 Bn | 41.12 Mn |
| 9 | PDD Holdings | 110.55 Bn | -133.22 Bn | 9.45 Bn | 2.00 Mn |
| 10 | Baozun | 201.53 Mn | -1.39 Bn | 302.56 Mn | 45.67 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 45.67 Mn |
| Mar 31, 2026 | 45.77 Mn |
| Dec 31, 2025 | 46.16 Mn |
| Sep 30, 2025 | 45.49 Mn |
| Jun 30, 2025 | 47.01 Mn |
| Mar 31, 2025 | 47.52 Mn |
| Dec 31, 2024 | 48.96 Mn |
| Jun 30, 2024 | 48.21 Mn |
| Mar 31, 2024 | 41.17 Mn |
| Dec 31, 2023 | 43.12 Mn |
| Jun 30, 2023 | 42.83 Mn |
| Mar 31, 2023 | 43.79 Mn |
| Dec 31, 2022 | 44.62 Mn |
| Sep 30, 2022 | 44.64 Mn |
| Jun 30, 2022 | 56.09 Mn |
| Mar 31, 2022 | 59.97 Mn |
| Dec 31, 2021 | 62.02 Mn |
| Sep 30, 2021 | 62.23 Mn |
| Jun 30, 2021 | 46.98 Mn |
| Dec 31, 2020 | 22.44 Mn |
API Access
Baozun Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();