Baozun (BZUN) Intangibles (2014 - 2026)
Baozun (BZUN) posted quarterly Intangibles of $45.8 million for Q1 2026, down 3.68% year-over-year from $47.5 million in Q1 2025, and up 0.53% quarter-over-quarter from $45.5 million in Q4 2025.
Baozun (BZUN) Intangibles (2014 - 2026) Analysis & Trends
Baozun's Intangibles history runs 13 years deep, the most recent figure standing at $45.8 million for Q1 2026.
- In Q1 2026, Intangibles fell 3.68% year-over-year to $45.8 million; the TTM figure through Mar 2026 stood at $45.8 million (down 3.68% YoY), while the FY2025 annual figure was $46.2 million, down 5.66% from the prior year.
- Intangibles for Q1 2026 stood at $45.8 million, up from $45.5 million in the prior quarter.
- The five-year high for Intangibles was $56.1 billion in Q2 2022, with the low at $44343.3 in Q2 2023.
- The 5-year median for Intangibles is $44.6 million (2022), against an average of $3.8 billion.
- The sharpest annual moves came in 2022 and 2023: Intangibles surged 3112.56% in 2022, then tumbled 100.0% in 2023.
- Baozun's Intangibles stood at $43.7 million in 2022, then decreased by 2.59% to $42.6 million in 2023, then rose by 16.88% to $49.7 million in 2024, then declined by 8.47% to $45.5 million in 2025, then grew by 0.53% to $45.8 million in 2026.
- Business Quant data shows BZUN's Intangibles at $45.8 million in Q1 2026, $45.5 million in Q4 2025, and $45.5 million in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,931.64 Bn | 2,808.66 Bn | 198.88 Bn | - |
| 2 | PDD Holdings | 506.17 Bn | 446.63 Bn | 9.83 Bn | 2.17 Mn |
| 3 | Mercadolibre | 98.29 Bn | 83.09 Bn | 4.16 Bn | 30.00 Mn |
| 4 | DoorDash | 92.11 Bn | 86.76 Bn | 2.35 Bn | 2.01 Bn |
| 5 | JD.com | 87.50 Bn | 58.32 Bn | 7.66 Bn | 1.08 Bn |
| 6 | Sea | 78.22 Bn | 69.70 Bn | 3.15 Bn | 9.26 Mn |
| 7 | Ebay | 47.18 Bn | 43.87 Bn | 2.30 Bn | - |
| 8 | Coupang | 29.74 Bn | 23.63 Bn | 2.49 Bn | 167.00 Mn |
| 9 | Zkh | 16.36 Bn | 16.36 Bn | 51.11 Mn | 3,922.00 |
| 10 | Baozun | 507.26 Mn | 89.06 Mn | 243.45 Mn | 45.77 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 45.77 Mn |
| Dec 31, 2025 | 45.53 Mn |
| Sep 30, 2025 | 45.49 Mn |
| Jun 30, 2025 | 47,012.00 |
| Mar 31, 2025 | 47.52 Mn |
| Dec 31, 2024 | 49.74 Mn |
| Jun 30, 2024 | 48,207.00 |
| Mar 31, 2024 | 41.17 Mn |
| Dec 31, 2023 | 42.56 Mn |
| Jun 30, 2023 | 44,343.27 |
| Mar 31, 2023 | 43.79 Mn |
| Dec 31, 2022 | 43.69 Mn |
| Sep 30, 2022 | 44.64 Mn |
| Jun 30, 2022 | 56.09 Bn |
| Mar 31, 2022 | 59.97 Mn |
| Dec 31, 2021 | 61.81 Mn |
| Sep 30, 2021 | 62.23 Bn |
| Mar 31, 2021 | 1.87 Mn |
| Dec 31, 2020 | 22.09 Mn |
| Sep 30, 2020 | 20.17 Mn |