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Baozun (BZUN) Intangibles (2016 - 2025)

Baozun has reported Intangibles over the past 11 years, most recently at $45.5 million for Q4 2025.

  • Quarterly Intangibles rose 773.57% to $45.5 million in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $45.5 million through Dec 2025, up 773.57% year-over-year, with the annual reading at $5.2 million for FY2025, 1.52% up from the prior year.
  • Intangibles was $45.5 million for Q4 2025 at Baozun, up from $5.2 million in the prior quarter.
  • Over five years, Intangibles peaked at $61.8 million in Q4 2021 and troughed at $5.2 million in Q4 2024.
  • The 5-year median for Intangibles is $43.7 million (2022), against an average of $32.3 million.
  • Biggest five-year swings in Intangibles: crashed 87.77% in 2023 and later skyrocketed 773.57% in 2025.
  • Tracing BZUN's Intangibles over 5 years: stood at $61.8 million in 2021, then dropped by 29.32% to $43.7 million in 2022, then plummeted by 87.77% to $5.3 million in 2023, then decreased by 2.44% to $5.2 million in 2024, then skyrocketed by 773.57% to $45.5 million in 2025.
  • According to Business Quant data, Intangibles over the past three periods came in at $45.5 million, $5.2 million, and $5.3 million for Q4 2025, Q4 2024, and Q4 2023 respectively.