Baozun BZUN
NASDAQ BZUN
$2.93 +0.09 (+2.98%)
At close: Sep 21, 2026 · 4:00 PM EDT

Baozun (BZUN) Intangibles (2014 - 2026)

Baozun (BZUN) posted Intangibles of $45.7 million for Q2 2026, little changed on a QoQ basis from $45.8 million in Q1 2026, and down 2.86% year-over-year from $47.0 million in Q2 2025.

Analysis

Baozun (BZUN) Intangibles (2014 - 2026) Analysis & Trends

Baozun has reported Intangibles for 13 years, with the latest figure at $45.7 million in Q2 2026.

  • On a quarterly basis, Intangibles fell 2.86% year-over-year to $45.7 million in Q2 2026; TTM through Jun 2026 was $45.7 million, a 2.86% decrease from a year earlier, with the FY2025 full-year figure at $46.2 million, down 5.66% from the prior year.
  • Intangibles was $45.7 million for Q2 2026 at Baozun, roughly flat from $45.8 million in the prior quarter.
  • The five-year high for Intangibles was $60.0 million in Q1 2022, with the low at $41.2 million in Q1 2024.
  • Average Intangibles over 5 years is $46.9 million, with a median of $45.6 million recorded in 2026.
  • The largest YoY upside for Intangibles was 3112.56% in 2022 against a maximum downside of 29.32% in 2022.
  • Over 5 years, Intangibles stood at $43.7 million in 2022, then dropped by 2.59% to $42.6 million in 2023, then advanced by 16.88% to $49.7 million in 2024, then retreated by 8.47% to $45.5 million in 2025, then rose by 0.3% to $45.7 million in 2026.
  • The last three Intangibles figures came in at $45.7 million (Q2 2026), $45.8 million (Q1 2026), and $45.5 million (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Shopify 166.44 Bn 161.49 Bn 1.71 Bn 27.00 Mn
2 Global-E Online 6.43 Bn 6.07 Bn 131.87 Mn 40.43 Mn
3 Vtex 629.70 Mn 443.81 Mn 51.71 Mn 7.11 Mn
4 Rezolve Ai 369.68 Mn 258.57 Mn - 103,000.00
5 Commerce.com 275.92 Mn 119.60 Mn 63.53 Mn 8.30 Mn
6 Baozun 152.97 Mn -66.33 Mn 302.56 Mn 45.67 Mn
7 BeLive Holdings 24.01 Mn 17.39 Mn - 302,868.27
8 Paid 18.65 Mn 17.57 Mn 1.22 Mn 1.79 Mn
9 Caro Holdings 11.71 Mn 11.71 Mn - 165,860.00
10 Amaze Holdings 1.11 Mn 1.11 Mn - 20.64 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 45.67 Mn
Mar 31, 2026 45.77 Mn
Dec 31, 2025 45.53 Mn
Sep 30, 2025 45.49 Mn
Jun 30, 2025 47.01 Mn
Mar 31, 2025 47.52 Mn
Dec 31, 2024 49.74 Mn
Jun 30, 2024 48.21 Mn
Mar 31, 2024 41.17 Mn
Dec 31, 2023 42.56 Mn
Jun 30, 2023 44.34 Mn
Mar 31, 2023 43.79 Mn
Dec 31, 2022 43.69 Mn
Sep 30, 2022 44.64 Mn
Jun 30, 2022 56.09 Mn
Mar 31, 2022 59.97 Mn
Dec 31, 2021 61.81 Mn
Sep 30, 2021 62.23 Mn
Jun 30, 2021 46.98 Mn
Mar 31, 2021 1.87 Mn
API Access

Baozun Intangibles API

Pull this series into your own models, spreadsheets and apps with the Business Quant Historical Metrics API. The request below matches the chart above — change the frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.

https://data.businessquant.com/historic?slug=intangibles&ticker=BZUN&period=max&api_key=YOUR_API_KEY