Baozun (BZUN) Intangibles (2014 - 2026)

Baozun's Intangibles history runs 13 years deep, the most recent figure standing at $45.8 million for Q1 2026.

• In Q1 2026, Intangibles fell 3.68% year-over-year to $45.8 million; the TTM figure through Mar 2026 stood at $45.8 million (down 3.68% YoY), while the FY2025 annual figure was $5.2 million, up 1.52% from the prior year.
• Intangibles was $45.8 million for Q1 2026 at Baozun, up from $45.5 million in the prior quarter.
• In the past five years, Intangibles ranged from a high of $56.1 billion in Q2 2022 to a low of $44343.3 in Q2 2023.
• Historically, Intangibles has averaged $3.8 billion across 5 years, with a median of $43.8 million in 2023.
• The sharpest annual moves came in 2023 and 2025: Intangibles plunged 100.0% in 2023, then soared 773.57% in 2025.
• A 5-year view of Intangibles shows it stood at $43.7 million in 2022, then tumbled by 87.77% to $5.3 million in 2023, then declined by 2.44% to $5.2 million in 2024, then jumped by 773.57% to $45.5 million in 2025, then increased by 0.53% to $45.8 million in 2026.
• The last three Intangibles figures came in at $45.8 million (Q1 2026), $45.5 million (Q4 2025), and $45.5 million (Q3 2025), per Business Quant data.