Baozun (BZUN) Invested Capital (2014 - 2026)
Baozun (BZUN) recorded quarterly Invested Capital of $173.5 million in Q1 2026, down 74.63% quarter-over-quarter from $683.9 million in Q4 2025, and down 77.34% on a YoY basis from $765.7 million in Q1 2025.
Baozun (BZUN) Invested Capital (2014 - 2026) Analysis & Trends
Baozun's Invested Capital history runs 13 years deep, the most recent figure standing at $173.5 million for Q1 2026.
- In Q1 2026, Invested Capital fell 77.34% year-over-year to $173.5 million; the TTM figure through Mar 2026 stood at $330.4 million (down 56.84% YoY), while the FY2025 annual figure was $674.9 million, up 25.87% from the prior year.
- Invested Capital was $173.5 million for Q1 2026 at Baozun, down from $683.9 million in the prior quarter.
- In the past five years, Invested Capital ranged from a high of $938.5 million in Q3 2025 to a low of -$4660.2 in Q2 2023.
- Historically, Invested Capital has averaged $399.5 million across 5 years, with a median of $230.8 million in 2022.
- The sharpest annual moves came in 2023 and 2025: Invested Capital tumbled 100.0% in 2023, then surged 498.1% in 2025.
- A 5-year view of Invested Capital shows it stood at $647.2 million in 2022, then advanced by 15.51% to $747.6 million in 2023, then declined by 4.37% to $714.9 million in 2024, then declined by 4.34% to $683.9 million in 2025, then tumbled by 74.63% to $173.5 million in 2026.
- The last three Invested Capital figures came in at $173.5 million (Q1 2026), $683.9 million (Q4 2025), and $938.5 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Invested Cap. (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 564.55 Bn |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 12.60 Bn |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 10.20 Bn |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | 58.28 Bn |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 11.16 Bn |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | 4.55 Bn |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | 33,205.27 |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | 158.00 Mn |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 2.40 Bn |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn | 173.52 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 173.52 Mn |
| Dec 31, 2025 | 683.87 Mn |
| Sep 30, 2025 | 938.51 Mn |
| Mar 31, 2025 | 765.66 Mn |
| Dec 31, 2024 | 714.87 Mn |
| Sep 30, 2024 | 156.92 Mn |
| Jun 30, 2024 | -4,432.80 |
| Mar 31, 2024 | 152.32 Mn |
| Dec 31, 2023 | 747.58 Mn |
| Sep 30, 2023 | 587.36 Mn |
| Jun 30, 2023 | -4,660.18 |
| Mar 31, 2023 | 184.09 Mn |
| Dec 31, 2022 | 647.21 Mn |
| Sep 30, 2022 | 177.76 Mn |
| Jun 30, 2022 | 195.79 Mn |
| Mar 31, 2022 | 265.85 Mn |
| Dec 31, 2021 | 1.15 Bn |
| Dec 31, 2020 | 932.31 Mn |
| Sep 30, 2020 | 19.74 Mn |
| Jun 30, 2020 | 25.97 Mn |