Baozun (BZUN) Goodwill (2017 - 2026)
Baozun's Goodwill was $40.43 million in Q2 2026, down 20.1% from $50.59 million a year earlier but up 1.7% from the prior quarter.
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Analysis
Baozun (BZUN) Goodwill (2017 - 2026) Analysis & Trends
At the end of FY2025, Goodwill at Baozun came in at $39.23 million, down 21.0% from FY2024.
- Goodwill shows a five-year compound annual growth rate of 79.9% (FY2020 to FY2025).
- In earlier years, Goodwill was $49.65 million in FY2024 (+12.8%), $44.01 million in FY2023 (-9.7%), $48.76 million in FY2022 (-21.9%) and $62.44 million in FY2021.
- Quarterly Goodwill has moved between $38.68 million (Q4 2025) and $62.77 million (Q1 2022) over five years.
- Compared with a year earlier, Goodwill has declined for three straight quarters, with an average decline of 5.4% over the last six quarters.
- The best year-over-year quarter for Goodwill over five years was Q1 2022 (growth of 520.8%); the worst was Q4 2022 (a decline of 24.0%).
- Per Business Quant data, BZUN's Goodwill in the three quarters before Q2 2026 was $39.77 million (Q1 2026), $38.68 million (Q4 2025) and $41.12 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,063.50 Bn | 3,821.03 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,798.77 Bn | 1,501.29 Bn | 49.47 Bn |
| 3 | Netflix | 274.86 Bn | 235.06 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 242.57 Bn | 56.34 Bn | 15.11 Bn |
| 5 | Shopify | 228.05 Bn | 205.23 Bn | 1.71 Bn |
| 6 | Uber Technologies | 138.95 Bn | 110.75 Bn | 6.38 Bn |
| 7 | Booking Holdings | 121.98 Bn | 55.03 Bn | - |
| 8 | PDD Holdings | 110.36 Bn | -133.41 Bn | 9.45 Bn |
| 9 | Spotify Technology | 107.45 Bn | 64.95 Bn | 1.86 Bn |
| 10 | Baozun | 211.07 Mn | -1.38 Bn | 302.56 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 40.43 Mn |
| Mar 31, 2026 | 39.77 Mn |
| Dec 31, 2025 | 39.21 Mn |
| Sep 30, 2025 | 41.12 Mn |
| Jun 30, 2025 | 50.59 Mn |
| Mar 31, 2025 | 49.94 Mn |
| Dec 31, 2024 | 49.66 Mn |
| Jun 30, 2024 | 50.82 Mn |
| Mar 31, 2024 | 43.28 Mn |
| Dec 31, 2023 | 43.97 Mn |
| Jun 30, 2023 | 47.84 Mn |
| Mar 31, 2023 | 48.97 Mn |
| Dec 31, 2022 | 48.30 Mn |
| Sep 30, 2022 | 49.24 Mn |
| Jun 30, 2022 | 59.41 Mn |
| Mar 31, 2022 | 62.77 Mn |
| Dec 31, 2021 | 62.44 Mn |
| Sep 30, 2021 | 20.95 Mn |
| Jun 30, 2021 | 33.06 Mn |
| Mar 31, 2021 | 9.97 Mn |
API Access
Baozun Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();