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Baozun (BZUN) Goodwill (2017 - 2025)

Baozun has reported Goodwill over the past 9 years, most recently at $38.7 million for Q4 2025.

  • Quarterly Goodwill fell 23.34% to $38.7 million in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $38.7 million through Dec 2025, down 23.34% year-over-year, with the annual reading at $39.2 million for FY2025, 20.99% down from the prior year.
  • Goodwill was $38.7 million for Q4 2025 at Baozun, down from $50.5 million in the prior quarter.
  • Over five years, Goodwill peaked at $62.2 million in Q4 2021 and troughed at $38.7 million in Q4 2025.
  • The 5-year median for Goodwill is $49.1 million (2022), against an average of $48.8 million.
  • Biggest five-year swings in Goodwill: surged 2938.53% in 2021 and later fell 23.34% in 2025.
  • Tracing BZUN's Goodwill over 5 years: stood at $62.2 million in 2021, then fell by 21.04% to $49.1 million in 2022, then decreased by 11.68% to $43.4 million in 2023, then increased by 16.26% to $50.5 million in 2024, then fell by 23.34% to $38.7 million in 2025.
  • According to Business Quant data, Goodwill over the past three periods came in at $38.7 million, $50.5 million, and $43.4 million for Q4 2025, Q4 2024, and Q4 2023 respectively.