Baozun (BZUN) Goodwill (2017 - 2026)
Baozun (BZUN) posted quarterly Goodwill of $39.8 million for Q1 2026, down 20.37% year-over-year from $49.9 million in Q1 2025, and up 2.82% quarter-over-quarter from $38.7 million in Q4 2025.
Baozun (BZUN) Goodwill (2017 - 2026) Analysis & Trends
Baozun's Goodwill history runs 10 years deep, the most recent figure standing at $39.8 million for Q1 2026.
- In Q1 2026, Goodwill fell 20.37% year-over-year to $39.8 million; the TTM figure through Mar 2026 stood at $39.8 million (down 20.37% YoY), while the FY2025 annual figure was $39.2 million, down 20.99% from the prior year.
- Goodwill for Q1 2026 stood at $39.8 million, up from $38.7 million in the prior quarter.
- The five-year high for Goodwill was $59.4 billion in Q2 2022, with the low at $49530.7 in Q2 2023.
- The 5-year median for Goodwill is $43.4 million (2023), against an average of $4.0 billion.
- The sharpest annual moves came in 2022 and 2023: Goodwill jumped 520.79% in 2022, then plunged 100.0% in 2023.
- Baozun's Goodwill stood at $49.1 million in 2022, then dropped by 11.68% to $43.4 million in 2023, then grew by 16.26% to $50.5 million in 2024, then decreased by 23.34% to $38.7 million in 2025, then climbed by 2.82% to $39.8 million in 2026.
- Business Quant data shows BZUN's Goodwill at $39.8 million in Q1 2026, $38.7 million in Q4 2025, and $41.1 million in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Amazon Com | 2,931.64 Bn | 2,808.66 Bn | 198.88 Bn |
| 2 | PDD Holdings | 506.17 Bn | 446.63 Bn | 9.83 Bn |
| 3 | Mercadolibre | 98.29 Bn | 83.09 Bn | 4.16 Bn |
| 4 | DoorDash | 92.11 Bn | 86.76 Bn | 2.35 Bn |
| 5 | JD.com | 87.50 Bn | 58.32 Bn | 7.66 Bn |
| 6 | Sea | 78.22 Bn | 69.70 Bn | 3.15 Bn |
| 7 | Ebay | 47.18 Bn | 43.87 Bn | 2.30 Bn |
| 8 | Coupang | 29.74 Bn | 23.63 Bn | 2.49 Bn |
| 9 | Zkh | 16.36 Bn | 16.36 Bn | 51.11 Mn |
| 10 | Baozun | 507.26 Mn | 89.06 Mn | 243.45 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 39.77 Mn |
| Dec 31, 2025 | 38.68 Mn |
| Sep 30, 2025 | 41.12 Mn |
| Jun 30, 2025 | 50,589.00 |
| Mar 31, 2025 | 49.94 Mn |
| Dec 31, 2024 | 50.45 Mn |
| Jun 30, 2024 | 50,822.00 |
| Mar 31, 2024 | 43.28 Mn |
| Dec 31, 2023 | 43.40 Mn |
| Jun 30, 2023 | 49,530.72 |
| Mar 31, 2023 | 48.97 Mn |
| Dec 31, 2022 | 49.14 Mn |
| Sep 30, 2022 | 49.24 Mn |
| Jun 30, 2022 | 59.41 Bn |
| Mar 31, 2022 | 62.77 Mn |
| Dec 31, 2021 | 62.24 Mn |
| Sep 30, 2021 | 62.31 Bn |
| Mar 31, 2021 | 10.11 Mn |
| Dec 31, 2020 | 2.05 Mn |
| Sep 30, 2020 | 2.00 Mn |