Baozun Inc. (BZUN) Goodwill (2017 - 2026)

Baozun (BZUN) posted quarterly Goodwill of $39.8 million for Q1 2026, down 20.37% year-over-year from $49.9 million in Q1 2025, and up 2.82% on a QoQ basis from $38.7 million in Q4 2025.

Baozun Inc. (BZUN) Goodwill (2017 - 2026) Analysis & Trends

Baozun (BZUN) has reported Goodwill for 10 consecutive years, with $39.8 million the latest figure, recorded in Q1 2026.

  • In Q1 2026, Goodwill fell 20.37% year-over-year to $39.8 million; the TTM figure through Mar 2026 stood at $39.8 million (down 20.37% YoY), while the FY2025 annual figure was $39.2 million, down 20.99% from the prior year.
  • Goodwill came in at $39.8 million for Q1 2026 at Baozun, up from $38.7 million in the prior quarter.
  • The five-year high for Goodwill was $59.4 billion in Q2 2022, with the low at $49530.7 in Q2 2023.
  • Average Goodwill over 5 years is $4.0 billion, with a median of $43.4 million recorded in 2023.
  • Across the five-year window, Goodwill surged 520.79% in 2022 and slumped 100.0% in 2023, its largest moves.
  • Year by year, Goodwill stood at $49.1 million in 2022, then decreased by 11.68% to $43.4 million in 2023, then advanced by 16.26% to $50.5 million in 2024, then fell by 23.34% to $38.7 million in 2025, then gained by 2.82% to $39.8 million in 2026.
  • According to Business Quant data, Goodwill over the past three periods registered $39.8 million, $38.7 million, and $41.1 million for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

Historic Data

Download Data
DateValue
Mar 31, 2026 39.77 Mn
Dec 31, 2025 38.68 Mn
Sep 30, 2025 41.12 Mn
Jun 30, 2025 50,589.00
Mar 31, 2025 49.94 Mn
Dec 31, 2024 50.45 Mn
Jun 30, 2024 50,822.00
Mar 31, 2024 43.28 Mn
Dec 31, 2023 43.40 Mn
Jun 30, 2023 49,530.72
Mar 31, 2023 48.97 Mn
Dec 31, 2022 49.14 Mn
Sep 30, 2022 49.24 Mn
Jun 30, 2022 59.41 Bn
Mar 31, 2022 62.77 Mn
Dec 31, 2021 62.24 Mn
Sep 30, 2021 62.31 Bn
Mar 31, 2021 10.11 Mn
Dec 31, 2020 2.05 Mn
Sep 30, 2020 2.00 Mn