Baozun (BZUN) Goodwill (2017 - 2026)

Baozun's Goodwill history runs 10 years deep, the most recent figure standing at $39.8 million for Q1 2026.

• In Q1 2026, Goodwill fell 20.37% year-over-year to $39.8 million; the TTM figure through Mar 2026 stood at $39.8 million (down 20.37% YoY), while the FY2025 annual figure was $39.2 million, down 20.99% from the prior year.
• Goodwill was $39.8 million for Q1 2026 at Baozun, up from $38.7 million in the prior quarter.
• In the past five years, Goodwill ranged from a high of $59.4 billion in Q2 2022 to a low of $49530.7 in Q2 2023.
• Historically, Goodwill has averaged $4.0 billion across 5 years, with a median of $43.4 million in 2023.
• The sharpest annual moves came in 2022 and 2023: Goodwill surged 520.79% in 2022, then sank 100.0% in 2023.
• A 5-year view of Goodwill shows it stood at $49.1 million in 2022, then declined by 11.68% to $43.4 million in 2023, then increased by 16.26% to $50.5 million in 2024, then slipped by 23.34% to $38.7 million in 2025, then grew by 2.82% to $39.8 million in 2026.
• The last three Goodwill figures came in at $39.8 million (Q1 2026), $38.7 million (Q4 2025), and $41.1 million (Q3 2025), per Business Quant data.