Baidu Ratios (2009-2025) | BIDU

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Ratios	Mar2021	Jun2021	Sep2021	Dec2021	Mar2022	Jun2022	Sep2022	Dec2022	Mar2023	Jun2023	Sep2023	Dec2023	Mar2024	Jun2024	Sep2024	Dec2024	Mar2025	Jun2025	Sep2025	Dec2025
Profitability
Gross Margin (Quarter)	17.27%	0.09%	23.30%	16.57%	8.16%	17.22%	19.14%	13.42%	0.10%	24.13%	0.10%	0.08%	0.10%	0.10%	0.10%	0.07%	-1.04%	-4.94%	77.21%	44.17%
EBT Margin (Quarter)	146.78%	4.96%	-91.15%	11.41%	-2.10%	19.47%	2.75%	32.56%	42.15%	31.20%	38.31%	13.75%	36.43%	32.56%	42.76%	34.00%	51.95%	46.50%	-79.37%	8.33%
EBIT Margin (Quarter)	15.58%	16.62%	10.92%	9.44%	15.36%	18.91%	27.73%	23.47%	27.70%	25.59%	29.39%	25.90%	29.68%	28.82%	28.86%	20.26%	26.00%	18.56%	-90.61%	4.53%
EBITDA Margin (Quarter)	15.58%	38.35%	33.21%	29.95%	32.45%	38.61%	27.73%	23.47%	45.49%	25.59%	44.91%	-37.13%	44.59%	44.52%	43.42%	36.53%	41.64%	37.12%	26.73%	-37.30%
Operating Margin (Quarter)	15.42%	16.62%	10.96%	9.44%	15.36%	18.63%	26.65%	23.47%	27.70%	24.70%	29.39%	25.90%	29.68%	28.82%	29.46%	20.26%	26.04%	18.72%	-91.10%	4.53%
Net Margin (Quarter)	139.82%	-5.61%	-82.08%	5.17%	-4.42%	19.61%	-1.88%	26.18%	35.50%	26.07%	32.33%	14.23%	31.67%	27.06%	37.92%	25.62%	45.09%	41.11%	-67.95%	5.19%
FCF Margin (Quarter)	30.54%	44.96%	25.72%	28.04%	17.94%	42.85%	45.58%	40.13%	32.48%	52.22%	44.63%	51.06%	33.62%	40.63%	20.84%	12.19%	-36.57%	-4.97%	9.14%	7.97%
Efficiency
Assets Average (Quarter)	29,261,148.09B	59,383,319.89B	30,122,226.61B	59.43B	29,592,464.71B	29,592,464.19B	28,438,511.85B	28,438,510.14B	56.79B	29,006,382.34B	57,418,831.15B	28,412,506.36B	56.96B	28,699,745.58B	28,699,746.60B	59.51B	61.06B	62.73B	62.64B	62.85B
Equity Average (Quarter)
Invested Capital (Quarter)	0.00B	142.00	0.10B	35.55B	0.00B	1.68B	0.00B	32.26B	1.00B	4.43	847.00	36.58B	0.00B	4.00	0.01B	38.13B	0.08B	2.08B	2.07B	39.63B
Asset Utilization Ratio (Quarter)	0.00	0.00	0.00	0.21	0.00	0.00	0.00	0.00	0.19	0.00	0.00	0.00	0.20	0.00	0.00	0.18	0.18	0.16	0.16	0.19
Leverage & Solvency
Interest Coverage Ratio (Quarter)	-3.41	-4.09	-2.60	-2.24	-3.66	-4.65	-7.62	-6.22	-6.20	-6.58	-7.35	-6.96	-7.17	-8.02	-8.61	-6.10	-5.64	-4.62	23.69	-2.28
Debt to Equity (Quarter)				0.25				0.06				0.18				0.06				0.25
Debt Ratio (Quarter)			0.13	0.14		0.15		0.04	0.12			0.11	0.09		0.06	0.04	0.12	0.14	0.15	0.15
Equity Ratio (Quarter)				0.57				0.59				0.62				0.64				0.59
Times Interest Earned (Quarter)	-3.41	-4.09	-2.60	-2.24	-3.66	-4.65	-7.62	-6.22	-6.20	-6.58	-7.35	-6.96	-7.17	-8.02	-8.61	-6.10	-5.64	-4.62	23.69	-2.28
Valuation
Enterprise Value (Quarter)	-25.04B	-27.87B	-27.19B	-27.05B	-30.13B	-27.58B	-25.34B	-23.28B	-25.34B	-27.15B	-26.22B	-25.62B	-23.59B	-22.51B	-21.13B	-16.37B	-18.12B	-18.12B	-15.63B	-10.96B
Return Ratios
Return on Sales (Quarter)	0.01%	0.00%	-0.01%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	-0.01%	0.00%
Return on Capital Employed (Quarter)	0.00%	0.00%	0.00%	3.41%	0.00%	0.00%	0.00%	0.00%	5.91%	0.00%	0.00%	0.00%	6.76%	0.00%	0.00%	6.10%	5.55%	4.79%	-0.98%	-1.62%
Return on Invested Capital (Quarter)	0.00%	0.02%	0.02%	0.00%	0.00%	0.02%	0.01%	0.00%	0.00%	0.01%	0.01%	0.00%	0.00%	0.06%	5.05%	0.00%	0.00%	0.02%	0.00%	0.00%
Return on Assets (Quarter)	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
Return on Equity (Quarter)

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Baidu Ratios (2009-2025) | BIDU

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Baidu Ratios (2009-2025) | BIDU

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