Baidu Ratios (2009-2025) | BIDU

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Ratios Mar2009 Jun2009 Sep2009 Dec2009 Mar2010 Jun2010 Sep2010 Dec2010 Mar2011 Jun2011 Sep2011 Dec2011 Mar2012 Jun2012 Sep2012 Dec2012 Mar2013 Jun2013 Sep2013 Dec2013 Mar2014 Jun2014 Sep2014 Dec2014 Mar2015 Jun2015 Sep2015 Dec2015 Mar2016 Jun2016 Sep2016 Dec2016 Mar2017 Jun2017 Sep2017 Dec2017 Mar2018 Jun2018 Sep2018 Dec2018 Mar2019 Jun2019 Sep2019 Dec2019 Mar2020 Jun2020 Sep2020 Dec2020 Mar2021 Jun2021 Sep2021 Dec2021 Mar2022 Jun2022 Sep2022 Dec2022 Mar2023 Jun2023 Sep2023 Dec2023 Mar2024 Jun2024 Sep2024 Dec2024 Mar2025 Jun2025 Sep2025
Profitability
Gross Margin 60.25%63.68%65.37%64.11%67.05%72.92%74.57%74.26%72.51%74.22%73.51%72.27%70.67%72.36%72.86%68.54%64.83%65.12%65.37%61.60%59.59%62.11%62.51%61.29%58.14%60.77%59.31%56.42%52.19%52.16%49.29%46.62%0.08%49.31%49.76%0.00%0.11%53.75%49.59%42.60%-0.81%38.80%42.49%97.20%35.36%49.41%53.76%97.22%46.67%49.26%49.29%47.75%45.23%49.60%51.99%48.77%51.55%52.52%53.16%50.17%51.97%51.87%50.06%47.23%46.03%43.46%41.03%
EBT Margin 25.66%39.57%42.39%39.56%42.60%51.08%53.72%53.87%51.39%56.17%52.53%54.67%51.57%54.69%55.34%52.46%40.14%41.68%40.54%31.85%29.91%32.85%31.40%24.64%20.51%24.22%16.60%150.98%16.77%17.50%22.67%24.83%12.88%23.83%38.51%0.00%31.89%23.70%47.69%3.87%-0.14%5.58%-25.40%0.97%-6.53%15.44%54.38%1.06%94.41%3.30%-60.11%7.15%-1.25%12.00%1.68%19.27%24.32%19.31%23.74%8.19%21.37%19.79%25.62%19.27%27.71%24.85%-42.18%
EBIT Margin 24.49%38.53%40.78%36.65%41.02%50.76%52.37%52.01%49.04%54.42%53.32%51.35%49.05%51.59%52.74%44.96%37.04%38.41%37.54%28.77%25.00%29.69%28.99%21.01%16.94%20.93%13.66%18.90%13.97%15.69%15.27%12.00%11.88%20.17%20.01%0.00%21.85%20.88%15.70%4.10%-3.86%0.89%8.55%19.15%-1.97%13.96%21.81%26.10%9.92%11.04%7.20%5.91%9.14%11.65%16.99%13.89%16.05%15.29%18.37%15.42%17.57%17.59%17.29%11.49%13.87%9.92%-48.15%
EBITDA Margin 36.59%47.46%48.65%45.10%49.55%57.68%58.52%58.57%56.95%60.83%60.09%59.00%57.28%58.77%59.58%52.47%46.60%45.99%44.96%37.41%33.90%37.50%36.36%29.36%25.90%28.39%20.90%25.75%21.85%23.27%23.17%21.17%21.47%28.78%37.55%0.00%29.36%28.56%42.12%14.59%13.97%18.10%26.80%31.93%20.60%29.85%222.44%40.23%9.92%11.04%21.90%5.91%9.14%23.79%16.99%13.89%16.05%15.29%18.37%15.42%26.16%17.59%26.01%11.49%22.20%19.84%14.20%
Operating Margin 24.49%38.53%40.78%36.65%41.02%50.76%52.37%52.01%49.04%54.42%53.32%51.35%49.05%51.59%52.74%44.96%37.04%38.41%37.54%28.77%25.00%29.69%28.99%21.01%16.94%20.93%13.66%18.90%13.97%15.69%15.27%12.00%11.88%20.17%20.01%0.00%21.85%20.88%15.70%4.10%-3.87%0.89%8.37%19.15%-1.95%14.00%21.81%26.10%9.92%11.04%7.23%5.91%9.15%11.48%16.33%13.89%15.99%15.29%18.22%15.42%17.41%17.52%17.65%11.49%13.89%10.01%-48.41%
Net Margin 28.98%44.23%46.23%45.18%48.07%58.42%61.04%60.38%58.83%47.78%60.12%61.52%57.13%57.21%61.26%58.98%41.91%43.76%43.04%11.88%15.21%24.09%25.62%20.74%18.78%18.74%12.45%170.06%21.01%21.88%28.49%27.16%10.66%21.30%32.99%0.00%12.06%-29.02%-6.23%-42.29%-53.24%-39.79%-29.28%-0.53%-7.55%-12.74%26.40%0.86%88.96%-3.71%-54.13%-12.92%-2.64%12.08%-1.15%-108.24%20.57%15.58%20.20%8.47%18.73%16.52%22.72%-15.14%24.05%21.97%-36.11%
FCF Margin 30.52%47.30%57.39%61.50%32.79%64.65%56.05%72.20%40.12%60.98%42.18%7.50%55.51%55.72%60.46%-6.93%36.62%42.39%48.30%43.13%38.04%34.44%35.91%38.02%51.73%0.00%47.62%-20.22%1.99%35.08%0.68%19.42%17.57%23.75%31.21%30.39%6.91%
Efficiency
Assets Average 0.58B0.64B0.74B0.85B0.93B1.05B1.26B1.52B1.78B2.05B2.74B3.47B3.82B4.24B4.86B6.25B7.50B8.10B9.49B11.06B11.86B12.89B14.27B15.48B16.33B18.16B19.81B21.50B23.08B23.69B24.57B25.72B28.23B31.08B34.44B37.28B40.20B43.81B42.87B20.58B23.36B45.49B43.66B42.56B42.49B42.66B44.73B48.28B54.05B59.10B59.97B59.54B59.35B58.38B56.09B54.83B56.68B57.21B56.19B56.42B56.96B57.31B58.32B59.51B61.06B62.73B62.64B
Invested Capital 0.70B1.28B0.01B0.00B2.44B0.01B0.01B0.36B4.54B0.35B0.35B6.64B0.06B0.06B0.41B12.03B0.35B0.35B0.00B17.42B0.15B0.15B0.50B14.55B0.50B0.50B0.15B23.86B0.00B0.00B0.00B26.31B0.01B0.05B25.10B1.06B1.11B29.60B5.58B35.55B33.42B4.0036.58B39.59B
Asset Utilization Ratio 0.860.860.800.760.780.800.790.770.760.780.700.650.670.680.660.570.510.520.490.470.490.500.510.510.520.510.500.490.470.470.440.410.380.350.340.00B0.00B0.00B0.00B0.750.680.340.352.142.132.122.031.861.681.561.550.320.330.330.330.330.320.330.330.330.330.330.320.310.300.290.29
Leverage & Solvency
Interest Coverage Ratio -88.65-82.61-110.27-137.36-86.27-24.77-31.82-28.19-18.49-19.49-24.36-22.12-16.08-10.82-16.25-7.63-11.81-8.24-10.42-8.71-7.43-6.21-12.60-8.44-11.93-12.98-11.34-9.24-1.931.35-0.29-3.05-157.330.59-4.43-8.01-175.17-3.38-4.09-2.60-2.24-3.66-4.65-7.62-6.22-6.22-6.35-7.41-6.96-7.24-8.05-8.61-6.10-5.64-4.6223.69
Debt to Equity 0.000.020.160.440.390.450.390.380.570.280.250.300.250.210.180.14
Debt Ratio 0.000.020.020.010.010.100.090.080.070.250.240.220.240.220.220.260.260.240.230.280.260.210.210.200.210.190.150.140.130.270.140.110.1210.610.130.120.140.170.160.170.100.140.120.000.110.09
Equity Ratio 0.770.760.660.570.560.530.540.510.4737.430.570.570.570.590.620.64
Times Interest Earned -88.65-82.61-110.27-137.36-86.27-24.77-31.82-28.19-18.49-19.49-24.36-22.12-16.08-10.82-16.25-7.63-11.81-8.24-10.42-8.71-7.43-6.21-12.60-8.44-11.93-12.98-11.34-9.24-1.931.35-0.29-3.05-157.330.59-4.43-8.01-175.17-3.38-4.09-2.60-2.24-3.66-4.65-7.62-6.22-6.22-6.35-7.41-6.96-7.24-8.05-8.61-6.10-5.64-4.6223.69
Valuation
Enterprise Value -0.41B-0.49B-0.58B-0.67B-0.72B-0.87B-1.03B-1.23B-1.32B-1.58B-1.05B-2.08B-2.41B-2.74B-0.27B-5.03B-5.28B-5.39B-6.93B-6.32B-6.52B-7.82B-8.34B-8.91B-9.01B-11.77B-10.81B-10.03B-10.31B-10.90B-10.99B-11.23B-12.35B-12.56B-15.81B-13.52B-15.61B-20.03B-15.35B-17.68B-20.81B-19.54B0.14B-20.61B0.16B-21.36B-21.22B-24.00B-9.58B746.001.23B-27.05B0.00B1.15B0.00B-23.28B8.71B-9.13B0.00B-25.61B1.37B0.00B1.33B-16.33B1.39B1.77B1.81B
Return Ratios
Return on Sales 0.29%0.44%0.46%0.45%0.48%0.58%0.61%0.60%0.59%0.48%0.60%0.64%0.59%0.59%0.63%0.61%0.47%0.48%0.47%0.35%0.34%0.38%0.36%0.28%0.25%0.29%0.20%1.70%0.21%0.22%0.28%0.27%0.10%0.21%0.34%0.00%0.27%0.20%0.40%0.02%-0.01%0.04%-0.29%0.01%-0.08%0.11%0.49%0.01%0.89%-0.04%-0.54%0.03%-0.03%0.12%-0.01%0.15%0.21%0.16%0.20%0.08%0.19%0.17%0.23%0.15%0.24%0.22%-0.36%
Return on Capital Employed 0.36%0.38%0.37%0.36%0.38%0.45%0.49%0.52%0.51%0.53%0.48%0.42%0.42%0.42%0.45%0.35%0.29%0.27%0.23%0.20%0.19%0.18%0.18%0.17%0.16%0.14%0.12%0.11%0.10%0.09%0.09%0.08%0.08%0.08%0.09%0.09%0.10%0.10%0.08%0.19%0.10%0.02%0.01%0.45%0.45%0.47%0.47%0.58%0.41%0.38%0.45%0.03%0.03%0.03%0.04%0.05%-0.13%0.05%0.05%0.07%0.07%0.06%0.07%0.06%0.06%0.05%-0.01%
Return on Invested Capital 1.21%59.89%65.46%1.03%1.17%57.90%8.89%0.80%0.76%2.30%1.99%0.54%0.58%3.68%4.77%0.38%0.37%2.34%1.87%0.23%0.23%2.66%2.79%0.24%0.21%1.15%1.08%0.16%0.19%2.81%6.09%0.15%0.09%13.75%8.97%19.38%2.71%-50.20%8.67%1.14%1.07%2.51%2.38%0.05%0.09%615,332,622.88%0.14%0.15%699,251,418.81%
Return on Assets 0.34%0.35%0.33%0.32%0.36%0.40%0.43%0.45%0.45%0.44%0.40%0.38%0.39%0.41%0.41%0.34%0.29%0.28%0.25%0.21%0.20%0.19%0.18%0.18%0.16%0.15%0.13%0.32%0.30%0.28%0.28%0.10%0.08%0.08%0.08%0.07%0.08%0.08%0.09%0.17%0.11%0.04%-0.02%-0.01%-0.01%-0.01%0.06%0.06%0.13%0.11%0.03%0.02%-0.05%-0.04%0.01%0.02%0.04%0.04%0.06%0.05%0.05%0.05%0.05%0.06%0.06%0.06%0.02%