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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) Return on Capital Employed (2016 - 2025)

Baidu has reported Return on Capital Employed over the past 17 years, most recently at 1.62% for Q4 2025.

  • For Q4 2025, Return on Capital Employed fell 776.0% year-over-year to 1.62%; the TTM value through Dec 2025 reached 1.62%, down 776.0%, while the annual FY2025 figure was 1.65%, 787.0% down from the prior year.
  • Return on Capital Employed for Q4 2025 was 1.62% at Baidu, down from 0.98% in the prior quarter.
  • Over five years, Return on Capital Employed peaked at 6.76% in Q1 2024 and troughed at 1.62% in Q4 2025.
  • A 5-year average of 1.5% and a median of 0.0% in 2024 define the central range for Return on Capital Employed.
  • Biggest five-year swings in Return on Capital Employed: plummeted -833bps in 2021 and later soared 613bps in 2024.
  • Year by year, Return on Capital Employed stood at 3.41% in 2021, then crashed by -100bps to 0.0% in 2022, then skyrocketed by 30bps to 0.0% in 2023, then surged by 56439748bps to 6.13% in 2024, then crashed by -126bps to 1.62% in 2025.
  • Business Quant data shows Return on Capital Employed for BIDU at 1.62% in Q4 2025, 0.98% in Q3 2025, and 4.83% in Q2 2025.