Baidu, Inc. (BIDU) Return on Capital Employed (2009 - 2026)

Baidu (BIDU) has reported Return on Capital Employed for 18 consecutive years, with 1.82% the latest figure, recorded in Q1 2026.

• In Q1 2026, Return on Capital Employed fell 740.0% year-over-year to 1.82%; the TTM figure through Mar 2026 stood at 1.82% (down 740.0% YoY), while the FY2025 annual figure was 1.65%, down 787.0% from the prior year.
• Return on Capital Employed came in at 1.82% for Q1 2026 at Baidu, down from 1.62% in the prior quarter.
• The five-year high for Return on Capital Employed was 6.12% in Q4 2024, with the low at 1.98% in Q1 2024.
• Average Return on Capital Employed over 5 years is 0.93%, with a median of 0.0% recorded in 2022.
• Across the five-year window, Return on Capital Employed tumbled 776 bps in 2024 and jumped 756 bps in 2025, its largest moves.
• Year by year, Return on Capital Employed stood at 0.0% in 2022, then sank by 141 bps to 0.0% in 2023, then jumped by 182964705 bps to 6.12% in 2024, then tumbled by 127 bps to 1.62% in 2025, then slipped by 12 bps to 1.82% in 2026.
• According to Business Quant data, Return on Capital Employed over the past three periods registered 1.82%, 1.62%, and 0.96% for Q1 2026, Q4 2025, and Q3 2025 respectively.