Growth Metrics

Baidu (BIDU) Return on Capital Employed (2016 - 2025)

Historic Return on Capital Employed for Baidu (BIDU) over the last 17 years, with Q3 2025 value amounting to 0.01%.

  • Baidu's Return on Capital Employed fell 800.0% to 0.01% in Q3 2025 from the same period last year, while for Sep 2025 it was 0.01%, marking a year-over-year decrease of 800.0%. This contributed to the annual value of 0.06% for FY2024, which is 0.0% changed from last year.
  • Per Baidu's latest filing, its Return on Capital Employed stood at 0.01% for Q3 2025, which was down 800.0% from 0.05% recorded in Q2 2025.
  • Baidu's 5-year Return on Capital Employed high stood at 0.45% for Q3 2021, and its period low was 0.13% during Q1 2023.
  • Its 5-year average for Return on Capital Employed is 0.1%, with a median of 0.05% in 2022.
  • In the last 5 years, Baidu's Return on Capital Employed tumbled by -5400bps in 2021 and then surged by 1900bps in 2024.
  • Over the past 5 years, Baidu's Return on Capital Employed (Quarter) stood at 0.03% in 2021, then soared by 60bps to 0.05% in 2022, then grew by 24bps to 0.07% in 2023, then decreased by -9bps to 0.06% in 2024, then crashed by -116bps to 0.01% in 2025.
  • Its Return on Capital Employed stands at 0.01% for Q3 2025, versus 0.05% for Q2 2025 and 0.06% for Q1 2025.