Baidu (BIDU) Return on Capital Employed (2009 - 2026)
Baidu (BIDU) posted quarterly Return on Capital Employed of 1.8% for Q1 2026, down 741.0% year-over-year from 0.28% in Q1 2025, and down 12.49% quarter-over-quarter from 1.6% in Q4 2025.
Baidu (BIDU) Return on Capital Employed (2009 - 2026) Analysis & Trends
Baidu's Return on Capital Employed history runs 18 years deep, the most recent figure standing at 1.8% for Q1 2026.
- In Q1 2026, Return on Capital Employed fell 741.0% year-over-year to 1.8%; the TTM figure through Mar 2026 stood at 1.8% (down 741.0% YoY), while the FY2025 annual figure was 1.7%, down 792.0% from the prior year.
- Return on Capital Employed for Q1 2026 stood at 1.8%, down from 1.6% in the prior quarter.
- The five-year high for Return on Capital Employed was 6.78% in Q1 2024, with the low at 1.8% in Q1 2026.
- The 5-year median for Return on Capital Employed is 0.0% (2023), against an average of 1.46%.
- The sharpest annual moves came in 2024 and 2025: Return on Capital Employed surged 615 bps in 2024, then slumped 775 bps in 2025.
- Baidu's Return on Capital Employed stood at 0.0% in 2022, then jumped by 34 bps to 0.0% in 2023, then surged by 56463394 bps to 6.15% in 2024, then plunged by 126 bps to 1.6% in 2025, then slipped by 12 bps to 1.8% in 2026.
- Business Quant data shows BIDU's Return on Capital Employed at 1.8% in Q1 2026, 1.6% in Q4 2025, and 0.94% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,239.24 Bn | 3,810.20 Bn | 73.85 Bn | 21.49% |
| 2 | Meta Platforms | 1,536.10 Bn | 1,445.84 Bn | 49.47 Bn | 23.74% |
| 3 | Taboola.com | 1,139.07 Bn | 1,138.93 Bn | 139.48 Mn | 5.19% |
| 4 | Baidu | 289.49 Bn | 284.99 Bn | 1.88 Mn | -1.83% |
| 5 | Spotify Technology | 102.84 Bn | 92.60 Bn | 1.75 Bn | - |
| 6 | Joyy | 77.82 Bn | 76.94 Bn | 205.64 Mn | 1.52% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | - |
| 8 | Nebius | 49.20 Bn | 39.58 Bn | 295.20 Mn | -3.77% |
| 9 | 30.50 Bn | 27.72 Bn | 734.60 Mn | 24.36% | |
| 10 | Tencent Music Entertainment | 27.07 Bn | 24.37 Bn | 514.00 Mn | 13.09% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | -1.80% |
| Dec 31, 2025 | -1.60% |
| Sep 30, 2025 | -0.94% |
| Jun 30, 2025 | 4.86% |
| Mar 31, 2025 | 5.60% |
| Dec 31, 2024 | 6.15% |
| Sep 30, 2024 | 0.00% |
| Jun 30, 2024 | 0.00% |
| Mar 31, 2024 | 6.78% |
| Dec 31, 2023 | 0.00% |
| Sep 30, 2023 | 0.00% |
| Jun 30, 2023 | 0.00% |
| Mar 31, 2023 | 5.78% |
| Dec 31, 2022 | 0.00% |
| Sep 30, 2022 | 0.00% |
| Jun 30, 2022 | 0.00% |
| Mar 31, 2022 | 0.00% |
| Dec 31, 2021 | 4.56% |
| Sep 30, 2021 | 0.00% |
| Jun 30, 2021 | 0.00% |