Baidu (BIDU) Return on Capital Employed (2009 - 2026)

Baidu's Return on Capital Employed history runs 18 years deep, the most recent figure standing at 1.89% for Q1 2026.

• In Q1 2026, Return on Capital Employed fell 744.0% year-over-year to 1.89%; the TTM figure through Mar 2026 stood at 1.89% (down 744.0% YoY), while the FY2025 annual figure was 1.7%, down 792.0% from the prior year.
• Return on Capital Employed was 1.89% for Q1 2026 at Baidu, down from 1.62% in the prior quarter.
• In the past five years, Return on Capital Employed ranged from a high of 6.76% in Q1 2024 to a low of 1.89% in Q1 2026.
• Historically, Return on Capital Employed has averaged 1.45% across 5 years, with a median of 0.0% in 2023.
• The sharpest annual moves came in 2024 and 2025: Return on Capital Employed surged 610 bps in 2024, then plunged 772 bps in 2025.
• A 5-year view of Return on Capital Employed shows it stood at 0.0% in 2022, then soared by 31 bps to 0.0% in 2023, then surged by 56110040 bps to 6.1% in 2024, then sank by 127 bps to 1.62% in 2025, then decreased by 16 bps to 1.89% in 2026.
• The last three Return on Capital Employed figures came in at 1.89% (Q1 2026), 1.62% (Q4 2025), and 0.98% (Q3 2025), per Business Quant data.