Baidu (BIDU) Return on Invested Capital (2011 - 2026)

Baidu's Return on Invested Capital history runs 16 years deep, the most recent figure standing at 0.0% for Q1 2026.

• In Q1 2026, Return on Invested Capital fell 2.0% year-over-year to 0.0%; the TTM figure through Mar 2026 stood at 0.0% (down 2.0% YoY), while the FY2025 annual figure was 0.0%, down 2.0% from the prior year.
• Return on Invested Capital for Q1 2026 stood at 0.0%, up from 0.0% in the prior quarter.
• The five-year high for Return on Invested Capital was 0.02% in Q3 2024, with the low at 0.0% in Q4 2025.
• The 5-year median for Return on Invested Capital is 0.01% (2025), against an average of 0.01%.
• The sharpest annual moves came in 2022 and 2025: Return on Invested Capital rose 1 bps in 2022, then declined 2 bps in 2025.
• Baidu's Return on Invested Capital stood at 0.01% in 2022, then soared by 104 bps to 0.01% in 2023, then soared by 49 bps to 0.02% in 2024, then tumbled by 106 bps to 0.0% in 2025, then climbed by 28 bps to 0.0% in 2026.
• Business Quant data shows BIDU's Return on Invested Capital at 0.0% in Q1 2026, 0.0% in Q4 2025, and 0.0% in Q3 2025.