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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Baidu (BIDU) Return on Invested Capital (2016 - 2025)

Baidu has reported Return on Invested Capital over the past 17 years, most recently at 0.0% for Q4 2025.

  • For Q4 2025, Return on Invested Capital changed 0.0% year-over-year to 0.0%; the TTM value through Dec 2025 reached 0.0%, changed 0.0%, while the annual FY2025 figure was 0.0%, 0.0% changed from the prior year.
  • Return on Invested Capital for Q4 2025 was 0.0% at Baidu, up from 0.0% in the prior quarter.
  • Over five years, Return on Invested Capital peaked at 5.15% in Q3 2024 and troughed at 0.0% in Q3 2025.
  • A 5-year average of 0.27% and a median of 0.0% in 2021 define the central range for Return on Invested Capital.
  • Biggest five-year swings in Return on Invested Capital: surged 514bps in 2024 and later plummeted -515bps in 2025.
  • Year by year, Return on Invested Capital stood at 0.0% in 2021, then skyrocketed by 69bps to 0.0% in 2022, then skyrocketed by 35bps to 0.0% in 2023, then dropped by -7bps to 0.0% in 2024, then plummeted by -123bps to 0.0% in 2025.
  • Business Quant data shows Return on Invested Capital for BIDU at 0.0% in Q4 2025, 0.0% in Q3 2025, and 0.02% in Q2 2025.