Baozun (BZUN) Gross Margin (2014 - 2026)
Baozun (BZUN) reported Gross Margin of 74.84% for Q2 2026, up 2.71 percentage points from 72.13% a year earlier and up 4.31 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) Gross Margin (2014 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Baozun's Gross Margin came in at 73.99%, up 0.85 percentage points year-over-year; for FY2025, it was 72.64%, down 1.11 percentage points from FY2024.
- Gross Margin has a five-year change of +28.50 percentage points (FY2020 to FY2025).
- By year, Gross Margin came in at 73.75% in FY2024 (+1.08 pp), 72.66% in FY2023 (-0.48 pp), 73.15% in FY2022 (+31.92 pp) and 41.22% in FY2021 (-2.91 pp).
- Five-year quarterly Gross Margin spans a low of 67.11% in Q4 2021 and a high of 76.18% in Q3 2022.
- Year over year, Gross Margin gained in four of the last eight quarters, with an average year-over-year change of -0.07 percentage points.
- The high point for year-over-year Gross Margin in five years was Q1 2022 (a gain of 10.68 percentage points); the low point was Q1 2026 (a drop of 2.97 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 70.53% (Q1 2026), 75.21% (Q4 2025) and 74.97% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,924.29 Bn | 3,681.81 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,641.81 Bn | 1,344.33 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 275.91 Bn | 237.21 Bn | 6.80 Bn | 52.78% |
| 4 | Alibaba Group Holding | 235.81 Bn | 49.59 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 218.39 Bn | 195.58 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 140.20 Bn | 112.00 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 123.99 Bn | 57.04 Bn | - | - |
| 8 | Spotify Technology | 119.36 Bn | 76.86 Bn | 1.86 Bn | 33.41% |
| 9 | PDD Holdings | 110.55 Bn | -133.22 Bn | 9.45 Bn | 57.06% |
| 10 | Baozun | 201.53 Mn | -1.39 Bn | 302.56 Mn | 74.84% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 74.84% |
| Mar 31, 2026 | 70.53% |
| Dec 31, 2025 | 75.21% |
| Sep 30, 2025 | 74.97% |
| Jun 30, 2025 | 71.43% |
| Mar 31, 2025 | 73.49% |
| Dec 31, 2024 | 74.16% |
| Sep 30, 2024 | 72.62% |
| Jun 30, 2024 | 72.83% |
| Mar 31, 2024 | 75.40% |
| Dec 31, 2023 | 73.46% |
| Sep 30, 2023 | 73.07% |
| Jun 30, 2023 | 70.90% |
| Mar 31, 2023 | 73.53% |
| Dec 31, 2022 | 74.80% |
| Sep 30, 2022 | 76.18% |
| Jun 30, 2022 | 71.62% |
| Mar 31, 2022 | 69.98% |
| Dec 31, 2021 | 67.11% |
| Sep 30, 2021 | 68.61% |
API Access
Baozun Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();