Netflix (NFLX) Gross Margin (2009 - 2026)
Netflix (NFLX) recorded Gross Margin of 51.93% in Q2 2026, unchanged from 51.93% a year earlier and unchanged from the prior quarter.
Netflix (NFLX) Gross Margin (2009 - 2026) Analysis & Trends
On a TTM basis, Netflix's Gross Margin came in at 49.12% as of Jun 30, 2026, up 0.63 percentage points year-over-year; for FY2025, it was 48.49%, up 2.43 percentage points from FY2024.
- Annual Gross Margin has increased for three straight years, with a five-year change of +9.60 percentage points (FY2020 to FY2025).
- Across earlier years, Gross Margin came in at 46.06% in FY2024 (+4.52 pp), 41.54% in FY2023 (+2.17 pp), 39.37% in FY2022 (-2.27 pp) and 41.64% in FY2021 (+2.75 pp).
- The Q2 2026 figure is the highest quarterly Gross Margin in data going back to Q1 2009.
- On a year-over-year basis, Gross Margin rose in six of the last eight quarters, with an average year-over-year change of +2.66 percentage points.
- Peak year-over-year performance for Gross Margin in the last five years was a gain of 8.74 percentage points in Q4 2023, against a drop of 5.28 percentage points in Q4 2021 at the low end.
- Per Business Quant, the preceding three quarters came in at 51.93% (Q1 2026), 45.87% (Q4 2025) and 46.45% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | - |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | 57.06% |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 88.26% |
| 10 | Spotify Technology | 102.35 Bn | 59.59 Bn | 1.86 Bn | 33.41% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 51.93% |
| Mar 31, 2026 | 51.93% |
| Dec 31, 2025 | 45.87% |
| Sep 30, 2025 | 46.45% |
| Jun 30, 2025 | 51.93% |
| Mar 31, 2025 | 50.08% |
| Dec 31, 2024 | 43.71% |
| Sep 30, 2024 | 47.89% |
| Jun 30, 2024 | 45.87% |
| Mar 31, 2024 | 46.89% |
| Dec 31, 2023 | 39.91% |
| Sep 30, 2023 | 42.27% |
| Jun 30, 2023 | 42.92% |
| Mar 31, 2023 | 41.14% |
| Dec 31, 2022 | 31.18% |
| Sep 30, 2022 | 39.58% |
| Jun 30, 2022 | 41.15% |
| Mar 31, 2022 | 45.54% |
| Dec 31, 2021 | 32.04% |
| Sep 30, 2021 | 43.79% |
Netflix Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=NFLX&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "NFLX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=NFLX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();